PTC FlexPLM to Strengthen SPG Company's Licensed Product Operations

Rhea-AI Summary

PTC (NASDAQ: PTC) announced on February 12, 2026 that SPG Company selected PTC's cloud-based FlexPLM to replace a legacy PLM system. The deployment aims to address slow performance, inconsistent data, and workflow bottlenecks to accelerate product development and improve cross-functional collaboration.

PTC positions FlexPLM as a scalable product data foundation to support SPG's licensed apparel and consumer products operations and future AI-driven transformation.

Key Figures

Announcement date: Feb. 12, 2026

1 metrics

Announcement date Feb. 12, 2026 Press release dateline for FlexPLM adoption by SPG Company

Market Reality Check

Price: $155.60 Vol: Volume 1,609,865 is about...

normal vol

$155.60 Last Close

Volume Volume 1,609,865 is about 1.27× the 20-day average of 1,264,103, indicating elevated trading activity before this news. normal

Technical Price at 155.60 is trading below the 200-day MA of 184.37, and is 29.17% under the 52-week high of 219.69 while still above the 52-week low of 133.38.

Peers on Argus

PTC fell 4.38% while key peers were mixed: HUBS was down 9.09%, TYL down 6.55%, ...

1 Up 1 Down

PTC fell 4.38% while key peers were mixed: HUBS was down 9.09%, TYL down 6.55%, SSNC down 3.04%, and GWRE down 1.46%, but ZM declined a smaller 2.49%. Momentum data show HUBS up 5.19% and TYL down 6.94%, reinforcing a stock‑specific move rather than a uniform sector trend.

Historical Context

5 past events · Latest: Feb 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 04	Q1 2026 earnings	Positive	+1.4%	Strong Q1 growth in ARR, revenue, margins, and cash flow.
Jan 27	AI PLM launch	Positive	-0.7%	Launched Windchill AI Parts Rationalization to improve parts management.
Jan 20	Customer win	Positive	-3.4%	Onshape selected by Reditus Space for orbital capsule development.
Jan 15	AI ALM updates	Positive	+0.2%	Released new Codebeamer and AI tools for regulated software products.
Jan 14	Earnings date notice	Neutral	+0.2%	Announced timing of fiscal Q1’26 earnings release and webcast.

Pattern Detected

Recent news skew positive, but price reactions have been mixed, with some product wins and AI launches followed by negative short-term moves.

Recent Company History

Over the last month, PTC has reported strong fundamentals and active product innovation. Q1 FY2026 results on Feb 4 showed double-digit ARR and revenue growth with expanding margins and cash generation, prompting a modest +1.4% move. Multiple AI and PLM-related launches in January, including Windchill AI Parts Rationalization and new ALM releases, saw small or negative reactions. Another customer win (Onshape with Reditus Space) also coincided with a -3.38% move. Today’s FlexPLM customer adoption fits this pattern of strategic wins amid uneven near-term trading.

Market Pulse Summary

This announcement extends PTC’s Intelligent Product Lifecycle strategy, adding another enterprise cu...

Analysis

This announcement extends PTC’s Intelligent Product Lifecycle strategy, adding another enterprise customer for its FlexPLM platform. It follows Q1 results showing ARR of $2.49B and revenue of $685.8M, plus multiple AI and ALM product launches in January. Investors may monitor how additional customer wins translate into ARR growth and cloud adoption, while also tracking ongoing regulatory filings, insider activity, and execution on the announced Kepware and ThingWorx divestiture to assess capital deployment and portfolio focus.

Key Terms

plm, product lifecycle management, ai-driven transformation

3 terms

plm technical

"selected PTC's FlexPLM® retail product lifecycle management (PLM) solution"

Product lifecycle management (PLM) is the system and processes a company uses to plan, develop, manufacture and retire a product, like a roadmap that guides a car model from design to end of sales. For investors, PLM matters because it affects how quickly a company brings new products to market, controls costs and maintains quality—factors that influence revenue growth, profit margins and long-term competitiveness.

product lifecycle management technical

"retail product lifecycle management (PLM) solution to modernize"

Product lifecycle management is the organized process a company uses to guide a product from initial idea through development, launch, ongoing updates and eventual retirement. For investors, it matters because effective management speeds time to market, controls costs, ensures quality and regulatory compliance, and extends a product’s revenue potential — much like a film producer coordinating writing, filming, promotion and sequels to maximize box-office returns.

ai-driven transformation technical

"can also accelerate AI-driven transformation across their organization"

AI-driven transformation is the process of redesigning a company’s operations, products, or strategies around artificial intelligence so tasks that relied on human judgment, repetition, or manual systems are performed or enhanced by machine learning and automation. Investors pay attention because this shift can lower costs, speed decision-making, create new revenue streams, and change a company’s competitive value—like swapping a hand tool for a smart assistant that works faster, learns, and scales.

AI-generated analysis. Not financial advice.

• Addresses performance, data consistency, and workflow challenges that slow product development and impact downstream teams
• Enables faster, more collaborative product execution with a cloud-based PLM solution built to support future growth

BOSTON, Feb. 12, 2026 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that SPG Company, a global leader in licensed product design, development, manufacturing, and distribution, has selected PTC's FlexPLM® retail product lifecycle management (PLM) solution to modernize and support its end-to-end product lifecycle operations. With FlexPLM, SPG will replace its legacy PLM system with a scalable, cloud-based platform designed to support faster development cycles and more consistent product data.

SPG Company develops licensed apparel and consumer products for leading manufacturers and product companies, managing everything from early design and development through manufacturing and nationwide retail distribution. As SPG's portfolio and customer base continued to expand, the company required a scalable, enterprise-grade PLM platform capable of supporting its growing licensed product business.

Over time, SPG's legacy PLM system became increasingly complex and heavily customized, limiting performance and scalability. The company experienced challenges, including slow system response, inconsistent data, and workflow bottlenecks that impacted downstream teams and extended development timelines. By moving to FlexPLM, SPG aims to improve data accuracy, enhance cross-functional collaboration, streamline workflows, and accelerate product development cycles, creating a more reliable foundation for future growth.

"At SPG, we needed a PLM solution that could truly support our designers and product developers, enabling them to work faster, more accurately, and with greater efficiency," said Joe Boud, Chief Operating Officer at SPG Company. "FlexPLM not only delivers the performance and functionality we were missing, but also gives us a trusted partner in PTC, one we know will help us scale and grow our business."

"SPG knew they needed a PLM platform that could better support how their teams work day to day," said Kyle Marden, General Manager of PTC's Retail Business Unit. "Their decision to invest in FlexPLM reflects our ability to meet the needs of fast-moving, dynamic product organizations, and we're proud to work with SPG as they enter the next phase of their operations."

With FlexPLM and the rest of its portfolio, PTC is delivering on its vision for the Intelligent Product Lifecycle: enabling the world's most successful companies to build a product data foundation and extend the value of that data across their enterprise. With a product data foundation, companies like SPG can also accelerate AI-driven transformation across their organization. Broader use of product data enables companies to bring higher quality products to market faster, better manage product complexity, meet regulatory and compliance standards, and much more.

To learn more about FlexPLM, visit: https://www.ptc.com/en/industries/retail.

About SPG Company
SPG Company is an independent, full-service licensed product company that specializes in the design, development, manufacturing, and distribution of licensed products for some of the world's most iconic brands. Learn more at spgcompany.com.

About PTC
PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products that the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com. 

Media Contact
Alexa Rooney
arooney@ptc.com

Investor Contact
Matt Shimao
mshimao@ptc.com

PTC, FlexPLM and the PTC logo are trademarks or registered trademarks of the PTC Inc. and its subsidiaries in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ptc-flexplm-to-strengthen-spg-companys-licensed-product-operations-302686408.html

SOURCE PTC Inc.

FAQ

What did PTC announce about SPG Company on February 12, 2026 (PTC)?

PTC announced that SPG Company selected FlexPLM to replace its legacy system and modernize product lifecycle operations. According to PTC, the cloud deployment targets improved data accuracy, faster development cycles, and better cross-functional collaboration across SPG's licensed product business.

How will FlexPLM affect SPG Company's product development timelines (PTC)?

FlexPLM is expected to accelerate SPG's product development cycles by removing workflow bottlenecks and slow system response. According to PTC, the scalable cloud platform is designed to speed execution, improve data consistency, and shorten downstream delays for licensed product launches.

Why did SPG Company choose PTC's FlexPLM on February 12, 2026 (PTC)?

SPG chose FlexPLM due to performance, scalability, and customization limits of its legacy PLM. According to SPG, the company faced inconsistent data and workflow bottlenecks and required a cloud solution to better support designers and growing licensed product operations.

Does PTC say FlexPLM will enable AI-driven initiatives at SPG Company (PTC)?

Yes. PTC says FlexPLM creates a product data foundation that can accelerate AI-driven transformation across SPG's organisation. According to PTC, broader product data use supports higher-quality products, faster time-to-market, and improved management of product complexity.

Where can investors find more information about FlexPLM and this SPG announcement (PTC)?

Investors can learn more on PTC's FlexPLM retail pages and corporate filings referencing the SPG selection. According to PTC, additional product details and solution materials are available at the company's FlexPLM web pages and investor relations channels.