PTC Showcases Intelligent Product Lifecycle Vision with Lamborghini at CES 2026

Rhea-AI Summary

PTC (NASDAQ: PTC) will demonstrate its Intelligent Product Lifecycle with Automobili Lamborghini at CES 2026 (Jan 6-9) in Las Vegas at booth LVCC West Hall 6027. The presentation shows how Lamborghini uses PTC Creo (CAD), Windchill (PLM), Codebeamer (ALM) and ServiceMax to create a centralized product data foundation that connects design, engineering, and service. PTC will highlight AI features—Codebeamer AI for requirements assistance, Windchill AI for parts rationalization, and ServiceMax AI for work-order insights—using a front bumper lifecycle demo alongside the Lamborghini Revuelto.

The demo emphasizes end-to-end traceability, streamlined engineering change management, faster development cycles, and improved cross‑team collaboration enabled by unified CAD/PLM/ALM workflows.

Key Figures

CES 2026 dates January 6-9, 2026 Consumer Electronics Show 2026 in Las Vegas

PTC booth number 6027 LVCC, West Hall — PTC’s CES 2026 booth

Market Reality Check

$175.31 Last Close

Volume Volume 951,403 vs 20-day average 917,462 indicates slightly elevated trading ahead of the news. normal

Technical Shares at $175.31 are trading below the 200-day MA $181.86, and about 20.2% under the 52-week high.

Peers on Argus

Peers show mixed, mostly modest moves, with TYL +0.15%, ZM +0.16%, GWRE -0.81%, HUBS +3.05%, and SSNC +0.61%. No momentum scanner hits were recorded, suggesting this announcement is more stock-specific than part of a broad sector rotation.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 16	GovCloud PLM link	Positive	-0.5%	Connected Onshape Government with Arena PLM on AWS GovCloud for regulated users.
Dec 11	Partner award	Positive	+1.3%	ITC Infotech won PTC Partner Network PLM award highlighting SaaS-led PLM expertise.
Dec 11	Automotive PLM win	Positive	+1.3%	HOLON adopted Windchill+ PLM to develop an automotive-standard Level-4 EV.
Dec 9	AI engine launch	Positive	-0.7%	Launched Arena AI Engine to automate PLM and QMS workflows using Amazon Bedrock.
Dec 4	CFO transition	Negative	-2.5%	Announced new CFO effective Jan 1, 2026 while affirming fiscal 2026 guidance.

Pattern Detected

Recent product and partnership announcements generally saw aligned positive reactions, but some AI and government-cloud launches showed mild negative divergence.

Recent Company History

Over the past weeks, PTC has highlighted multiple steps in its PLM and AI strategy. On Dec 4, it announced a CFO transition while affirming guidance. Subsequent releases on Dec 9 and Dec 16 introduced the Arena AI Engine and expanded cloud-native PLM for regulated industries. Customer wins, including HOLON’s Level-4 EV program and an ITC Infotech PLM award on Dec 11, reinforced demand for its product lifecycle platform. Today’s Lamborghini-focused CES 2026 showcase continues this theme of automotive and AI-enabled PLM adoption.

Market Pulse Summary

This announcement highlights PTC’s Intelligent Product Lifecycle strategy by demonstrating Windchill, Codebeamer, Creo, and ServiceMax with Lamborghini at CES 2026. It underscores deeper penetration into high-performance automotive and the integration of AI across PLM, ALM, and field service workflows. In context of recent AI and cloud PLM launches, investors may monitor how such flagship customer showcases translate into broader adoption, recurring revenue expansion, and follow-on deals in adjacent industries.

Key Terms

product lifecycle management technical

"Lamborghini has adopted PTC's Windchill® product lifecycle management (PLM)"

Product lifecycle management is the organized process a company uses to guide a product from initial idea through development, launch, ongoing updates and eventual retirement. For investors, it matters because effective management speeds time to market, controls costs, ensures quality and regulatory compliance, and extends a product’s revenue potential — much like a film producer coordinating writing, filming, promotion and sequels to maximize box-office returns.

application lifecycle management technical

"Codebeamer® application lifecycle management (ALM) solutions to enable end-to-end"

Application lifecycle management is the coordinated process of planning, building, testing, deploying, updating and eventually retiring a software application, like managing a house from design through repairs and final demolition. For investors it matters because strong lifecycle management shortens time-to-market, reduces costly bugs and downtime, and helps meet regulatory and security obligations—factors that influence costs, revenue stability and company valuation.

computer-aided design technical

"PTC's Creo® computer-aided design (CAD) solution for the design of its complex engines."

Computer-aided design (CAD) is software that lets engineers and designers create, modify and test detailed digital models of products, buildings, or components on a computer, like a virtual workshop for blueprints. It matters to investors because CAD speeds development, reduces the need for costly physical prototypes, improves accuracy, and helps companies bring products to market faster and with fewer manufacturing problems—factors that can lower costs and boost future revenue.

PLM technical

"Windchill® product lifecycle management (PLM) and Codebeamer® application"

Product lifecycle management (PLM) is the system and processes a company uses to plan, develop, manufacture and retire a product, like a roadmap that guides a car model from design to end of sales. For investors, PLM matters because it affects how quickly a company brings new products to market, controls costs and maintains quality—factors that influence revenue growth, profit margins and long-term competitiveness.

ALM technical

"Codebeamer® application lifecycle management (ALM) solutions to enable"

Asset-liability management is how a company or bank monitors and adjusts the timing and size of what it owns (assets) against what it owes (liabilities), similar to matching the timing of paychecks to monthly bills so you don’t run short. Investors watch ALM because it affects a firm's ability to withstand interest rate swings and cash crunches, influencing the stability of earnings, capital preservation, and default risk.

field service execution technical

"Windchill for product data management, and ServiceMax for field service execution."

Field service execution is the planning, scheduling and on-site work carried out by technicians to install, maintain or repair equipment at customer locations. Investors care because how efficiently those teams operate affects revenue, service costs, customer retention and uptime for critical assets—think of it like the difference between a well-run delivery and repair crew that keeps customers happy and machines running, versus a chaotic one that drives expenses and lost sales.

AI technical

"Powered by AI capabilities such as Codebeamer AI for requirements assistance"

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

AI-generated analysis. Not financial advice.

January 6-9, 2026
PTC Booth: LVCC, West Hall — 6027

LAS VEGAS, Dec. 18, 2025 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that it will demonstrate how Automobili Lamborghini S.p.A can leverage the Intelligent Product Lifecycle to improve the development process by creating a centralized product data foundation that connects design, engineering, and operations, and enables AI-driven transformation.

PTC has been collaborating with Lamborghini, known for its high-performance luxury sports cars, to prepare for future challenges. Lamborghini has adopted PTC's Windchill® product lifecycle management (PLM) and Codebeamer® application lifecycle management (ALM) solutions to enable end-to-end traceability of product data, streamline engineering change management, and improve collaboration across the company.

In addition to Windchill and Codebeamer, Lamborghini uses PTC's Creo® computer-aided design (CAD) solution for the design of its complex engines. By leveraging CAD, PLM, and ALM to unify key engineering disciplines and broaden access to technical data, Lamborghini is accelerating development cycles and delivering breakthrough and unexpected products without compromising its craftsmanship and performance.

"Our goal was not only to implement new tools, but to embrace a new way of working," said Federico Boni, Head of IT at Automobili Lamborghini S.p.A. "By using Windchill and Codebeamer together, we can connect people, data, and processes to help us break down silos between departments, reduce development time, and deliver a product that truly meets our customer needs."

At CES 2026, the experience will feature Creo for detailed design, Codebeamer for requirements and software engineering, Windchill for product data management, and ServiceMax for field service execution. Powered by AI capabilities such as Codebeamer AI for requirements assistance, Windchill AI for parts rationalization, and ServiceMax AI for work order insights, the demonstration will showcase the full lifecycle of a new front bumper.

"Lamborghini's vision for the future of performance vehicles is coming to life through the Intelligent Product Lifecycle," said Robert Dahdah, EVP and Chief Revenue Officer, PTC. "With Windchill, Codebeamer, and Creo, they are already strengthening their product data foundation to move faster, work smarter, and turn ambition into execution."

The Lamborghini Revuelto will be featured at PTC's booth during CES 2026, where attendees are invited to experience the supporting demonstration "Supercharging Innovation with the Intelligent Product Lifecycle." 

CES – Consumer Electronics Show 2026
Dates: January 6-9, 2026
Location: Las Vegas, NV
PTC Booth: LVCC, West Hall — 6027

About Lamborghini

Founded in 1963 in Sant'Agata Bolognese, Automobili Lamborghini is a global icon of Italian automotive craftsmanship. After 60 years of creating some of the most iconic cars in automotive history, Lamborghini became the first brand in the super sports car segment to offer a fully hybridized lineup: the Revuelto, a V12 HPEV (High Performance Electric Vehicle); the Urus SE, the first plug-in hybrid Super SUV; and the all-new Temerario is the only production super sports car able to reach 10,000 rpm, thanks to its all new twin-turbo V8. Together, they redefine performance while significantly reducing emissions. The production site has been carbon-neutral for over a decade and reflects Automobili Lamborghini's broader commitment to decarbonizing its entire value chain through the "Direzione Cor Tauri" strategy. Every Lamborghini is proudly conceived, designed, and built in Italy, at a facility that now produces over 10,000 cars annually and leads in both innovation and sustainability. With around 3,000 employees and a presence in 56 countries through its 185 dealers, Automobili Lamborghini continues to push boundaries while staying true to its values: brave, unexpected, and authentic.

About PTC 

PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products that the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.

Media Contact
Greg Payne
gpayne@ptc.com

Investor Contact
Matt Shimao
mshimao@ptc.com

PTC, Windchill, Creo, Codebeamer, ServiceMax, and the PTC logo are trademarks or registered trademarks of PTC Inc. and its subsidiaries in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ptc-showcases-intelligent-product-lifecycle-vision-with-lamborghini-at-ces-2026-302645883.html

SOURCE PTC Inc.

FAQ

When and where will PTC present the Intelligent Product Lifecycle with Lamborghini at CES 2026?

PTC will present at CES 2026, January 6-9, 2026 at LVCC West Hall booth 6027 in Las Vegas.

Which PTC products will Lamborghini showcase at CES 2026 and what do they do?

Lamborghini will showcase Creo (CAD), Windchill (PLM), Codebeamer (ALM), and ServiceMax to unify design, product data, requirements, and field service.

What AI capabilities will PTC demo with Lamborghini at CES 2026?

The demo will feature Codebeamer AI for requirements assistance, Windchill AI for parts rationalization, and ServiceMax AI for work-order insights.

What product will be featured in PTC's CES 2026 booth demonstration?

The Lamborghini Revuelto will be on display alongside a lifecycle demo of a new front bumper.

How does Lamborghini say Windchill and Codebeamer affect its development process?

Lamborghini reports those tools enable end-to-end traceability, streamlined engineering change management, reduced development time, and better cross-team collaboration.

Will the PTC CES 2026 demo show complete lifecycle workflows for automotive engineering?

Yes; the demonstration illustrates end-to-end workflows from detailed design in Creo through requirements and software engineering in Codebeamer to product data management in Windchill and field service via ServiceMax.