Portillo’s and DJ Moore Team Up to Give Chicago Football Fans the Ultimate Victory Meal
Rhea-AI Summary
Portillo’s (NASDAQ:PTLO) partnered with Chicago wide receiver DJ Moore to launch a limited-time DJ Moore meal starting Dec. 23, 2025. The meal features DJ Moore’s favorites: an Italian Beef Sandwich with sweet and hot peppers and shredded cheddar, small fries with regular cheese sauce, and a small Coke, available via restaurant kiosks, Portillo’s app/website (pick-up only), and Uber Eats delivery.
Portillo’s will also introduce a new Comeback Sauce in January, free to Portillo’s Perks members in Illinois from Jan. 5–8, 2026 (while supplies last); nationwide rollout begins in late January.
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News Market Reaction 1 Alert
On the day this news was published, PTLO declined 1.49%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
PTLO gained 2.17% while peers were mixed: NATH -2.48%, DIN -1.86%, VENU +1.46%, JACK +0.62%, PBPB +0.06%, suggesting a more company-specific move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Marketing promotion | Positive | -0.6% | Season-long Perks holiday promotion with free items and offers. |
| Nov 04 | Earnings release | Negative | -7.3% | Softer Q3 results with lower operating and net income year over year. |
| Oct 06 | Earnings webcast | Neutral | -4.2% | Announcement of timing and access details for Q3 2025 webcast. |
| Sep 22 | Leadership change | Negative | +2.4% | Interim CEO appointed after performance had not met expectations. |
| Sep 10 | Business update | Negative | -5.7% | Strategic reset with reduced openings and lower same-restaurant sales guidance. |
Recent news, especially guidance reset and softer Q3 results, often saw negative price reactions, while a leadership change drew a positive response despite performance concerns.
Over the last few months, PTLO has reported softer Q3 results with operating income of $5.4M and net income of $0.8M, alongside a strategic reset that reduced 2025 unit openings to 8 and guided same-restaurant sales lower. A leadership transition installed an interim CEO after performance lagged expectations. Marketing and Perks promotions, such as the Season of Surprises in December, have continued against this backdrop. Today’s DJ Moore meal and Comeback Sauce promotion extends that loyalty- and traffic-focused strategy.
Market Pulse Summary
This announcement highlights a limited-time DJ Moore meal and a new Comeback Sauce, both tied to Chicago football fandom and Portillo’s Perks engagement. It extends the company’s strategy of promotions and loyalty offers, following earlier seasonal campaigns in December 2025. Given prior updates about softer results and a strategic reset, investors may watch how these initiatives impact traffic trends, Perks member activity, and overall same-restaurant sales performance.
AI-generated analysis. Not financial advice.
Available starting Dec. 23, the DJ Moore meal lets fans feast on Portillo’s like a pro athlete
Portillo’s guests can also dip into its new “Comeback Sauce” launching in January
CHICAGO, Dec. 23, 2025 (GLOBE NEWSWIRE) -- Following one of the most exciting comebacks by Chicago’s beloved football team this past Saturday, Portillo’s is teaming up with DJ Moore – the famed wide receiver who made the game’s record-making and winning touchdown – to give fans the ultimate victory meal. Whether you are a football fanatic or just proud to call Chicago home, the DJ Moore meal brings the best of Portillo’s menu together to create a Chicago-style culinary touchdown.
"Just like Chicago's football team showed us this season, the best comebacks happen when you combine passion, grit, and the right fuel," said Denise Lauer, Chief Marketing Officer at Portillo's. "Chicago football fans – and ours – deserve a delicious made-to-order meal that celebrates both his incredible performance and our shared pride for greatness. The DJ Moore meal isn't just about great food, it’s about capturing the winning spirit that makes this city special.”
Available at all Portillo’s restaurants starting today, Dec. 23, the DJ Moore meal features the all-star’s favorite eats: Portillo’s famous Italian Beef Sandwich with sweet and hot peppers plus shredded cheddar cheese, along with small fries with regular cheese sauce and a small Coke.
For a limited time, guests can score the new DJ Moore meal when they order through Portillo’s restaurant kiosks, through the Portillo’s app or website (for pick-up orders only), and for delivery orders exclusively via Uber Eats.
Come back for Comeback Sauce
To further celebrate the record-breaking number of comebacks this season by Chicago’s legendary football team – including the history-making overtime win this weekend – Portillo's is launching a new dipping sauce in January. Aptly named the "Comeback Sauce," this creamy, tangy dipping sauce features black pepper, garlic and paprika.
“With our new Comeback Sauce, we're giving our guests another reason to celebrate this unforgettable season and come back to Portillo’s for unrivaled food. This new dipping sauce is the perfect complement to our crispy chicken tenders, crinkle cut fries, and golden onion rings, or as a topping on any sandwich,” added Lauer.
In honor of the comeback story of the 2025-26 football season, Portillo’s is giving members of its loyalty program, Portillo’s Perks, the chance to score a FREE Comeback Sauce with any purchase at participating Portillo’s locations in Illinois starting Jan. 5, while supplies last*. Portillo’s new Comeback Sauce will be available nationwide starting in late January.
Not a member of Portillo’s Perks yet? Get in the game by visiting Portillos.com/perks to sign up and start unwrapping special perks and offers today. New members will also receive a free large French fry with their first order of
For more information on the limited-time DJ Moore Meal and new Comeback Sauce, find your nearest restaurant or place an order for delivery or takeout directly from Portillo’s, please visit Portillos.com.
*Eligible Perks members only. Prior to expiration, get 1 free Comeback sauce with any purchase (no add-ons). Limit 1 per account. If redeeming online, offer only valid through portillos.com or Portillo's app. Not valid on third party delivery sites. Cannot be combined with other offers. Additional exclusions apply – see www.portillos.com/perks-terms/. Valid 1/5-1/8/2026.
**New Perks members only. Terms and exclusions apply. Limit 1. See Portillos.com/Perks for more offer details.
About Portillo’s
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.
Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website.
Media Contact:
ICR, Inc.
PortillosPR@icrinc.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/e10f1f0a-86a1-4265-8ff2-32a11d5d3333
https://www.globenewswire.com/NewsRoom/AttachmentNg/7ded1e5f-84b7-48d2-9c33-2f8a38a6aa7b
FAQ
When does the DJ Moore meal from Portillo’s (PTLO) become available?
What is included in the Portillo’s DJ Moore meal (PTLO)?
How can customers order the DJ Moore meal from Portillo’s (PTLO)?
When will Portillo’s (PTLO) new Comeback Sauce be available and who gets it free?
How do I join Portillo’s Perks to get the free Comeback Sauce offer?
