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Portillo’s Celebrates National Cheeseburger Day with Plans for a New Restaurant in Buford, Georgia

Portillo’s is extending its Georgia presence with a planned 2027 Buford opening that includes dine-in, patio and drive-thru service.

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Portillo’s (PTLO) plans to open a new restaurant in Buford, Georgia, in 2027, marking its second location in the state after Kennesaw’s November 2025 opening.

The approximately 4,900-square-foot site at Buford Highway and Mall of Georgia Boulevard will seat nearly 100 guests indoors and about 20 on an outdoor patio. It will feature double drive-thru lanes, Portillo’s Pick-Up shelves and a Grab and Go area. Guests can expect the brand’s Chicago-style menu, including Char-Broiled Burgers, hot dogs, Italian beef sandwiches and chocolate cake.

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Market Context

On Aug 5, Portillo’s reported 109 restaurants and a fiscal-2026 target of eight new units; the Bufor...
Analysis

On Aug 5, Portillo’s reported 109 restaurants and a fiscal-2026 target of eight new units; the Buford plan was another disclosed location within that expansion program.

Key Figures

Opening year: 2027 Georgia locations: 2 locations Restaurant size: Approximately 4,900 square feet +2 more
Opening year
2027
Buford, Georgia restaurant
Georgia locations
2 locations
Following the November 2025 Kennesaw opening
Restaurant size
Approximately 4,900 square feet
Planned Buford restaurant
Indoor seating
Nearly 100 guests
Planned Buford restaurant
Outdoor seating
20 seats
Planned patio

Historical Context

1 past event · Latest: Aug 05
1 event
  1. Aug 05

    2Q26 earnings report

    24h Move
    -6.2%

    Reported 109 restaurants and targeted eight new units for fiscal 2026.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The legendary Chicago restaurant brand will bring its iconic menu items – including its beloved Char-Broiled Burgers – to Buford as it continues its Georgia expansion, marking its second restaurant in the state following the 2025 opening of its Kennesaw location

OAK BROOK, Ill., Sept. 18, 2026 (GLOBE NEWSWIRE) -- In honor of National Cheeseburger Day, Portillo’s (NASDAQ: PTLO), the fast-casual restaurant concept known for its menu of unrivaled Chicago-style street food, today announced plans to open a new restaurant in Buford, Georgia, in 2027. The new restaurant will mark Portillo’s second location in Georgia, following the November 2025 opening of its Kennesaw restaurant.

The new Portillo’s will be located at the intersection of Buford Highway (Highway 20) and Mall of Georgia Boulevard. The approximately 4,900-square-foot restaurant will offer seating for nearly 100 guests indoors, plus an additional 20 seats on an outdoor patio. Designed to serve guests however they choose to enjoy Portillo’s, the restaurant will also feature the brand’s signature double drive-thru lanes, Portillo’s Pick-Up shelves, and Grab and Go area for added convenience.

“We’ve felt an incredible welcome from Georgia guests since first opening in Kennesaw last year, and we’re excited to bring even more of what makes Portillo’s special to Buford,” said Brett Patterson, President and Chief Executive Officer of Portillo’s. “As we continue to grow, we’re being thoughtful about where and how we expand, and Buford is a great next step for us. We can’t wait to introduce even more Georgians to the craveable food and one-of-a-kind experience that have made Portillo’s a destination for more than 60 years.”

When Portillo’s Buford opens in 2027, guests can expect to enjoy Portillo’s signature menu of Chicago-style favorites, including Chicago-Style Hot Dogs, famous Italian Beef Sandwiches, Char-Broiled Burgers and Portillo’s classic Chocolate Cake. And with the announcement landing on National Cheeseburger Day, there’s no better time to celebrate the Char-Broiled Burgers that will soon be headed to Buford.

Portillo’s fans can sign up for the latest details about the new Buford restaurant, including hiring opportunities and opening announcements at Portillos.com.

Fans can also join Portillo’s Perks, the brand’s loyalty program, for exclusive offers, experiences and other rewards at Portillos.com/perks. New Perks members will also receive a free large French fry with their first order of $5 or more. Terms and exclusions apply.*

For more information on this restaurant and others, please visit portillos.com or follow Portillo’s on Facebook, X and Instagram, and TikTok.

*New Perks members only. Terms and exclusions apply. Limit 1. See Portillos.com/Perks for more details.

ABOUT PORTILLO’S
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.

Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website.

MEDIA CONTACT
ICR
PortillosPR@icrinc.com


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Where will the new Portillo’s restaurant be located in Buford?

The planned Portillo’s in Buford will be located at the intersection of Buford Highway (Highway 20) and Mall of Georgia Boulevard.

What amenities and seating will the Buford Portillo’s offer?

The Buford restaurant is expected to be about 4,900 square feet, with seating for nearly 100 guests indoors and approximately 20 seats on an outdoor patio. It will also include double drive-thru lanes, Portillo’s Pick-Up shelves and a Grab and Go area.

When is Portillo’s Buford expected to open?

The new Portillo’s in Buford, Georgia, is planned to open in 2027.

How can fans get updates and hiring information for the Buford location?

Fans can sign up at Portillos.com for the latest details about the new Buford restaurant, including hiring opportunities and opening announcements.

What benefits are available through Portillo’s Perks loyalty program?

Through Portillo’s Perks, members receive exclusive offers, experiences and other rewards. New Perks members also receive a free large French fry with their first order of $5 or more, subject to terms and exclusions, with more details at Portillos.com/perks.

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