Sink your Teeth into More Flavor, More Beef and More Value with Portillo's BIG Burger Bundle
Rhea-AI Summary
Portillo's (PTLO) launched the limited-time BIG Burger Bundle on Jan. 13, 2026, at participating restaurants nationwide.
The bundle includes a 1/3‑pound char‑broiled cheeseburger, small crinkle cut fries and a small fountain drink for $9.99. The company says the burger delivers 33% more per bite than a typical quarter‑pound burger. Guests can order for delivery or takeout or find nearby locations via Portillos.com. Availability is limited to participating locations.
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News Market Reaction
On the day this news was published, PTLO declined 1.71%, reflecting a mild negative market reaction. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $7M from the company's valuation, bringing the market cap to $421M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
PTLO gained 5.19% while peers were mixed: NATH +1.66%, DIN +3.70%, VENU +3.95%, PBPB +0.06%, JACK -1.05%. Momentum scanner flagged only VENU (down), supporting a stock-specific move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 23 | Promo partnership | Positive | -1.5% | Limited-time DJ Moore meal and new Comeback Sauce launch. |
| Dec 04 | Loyalty promotion | Positive | -0.6% | Season of Surprises Perks promotion with free and discounted items. |
| Nov 04 | Earnings results | Negative | -7.3% | Q3 2025 earnings with weaker margins and profitability. |
| Oct 06 | Earnings webcast | Neutral | -4.2% | Announcement of timing for Q3 2025 earnings webcast. |
| Sep 22 | Leadership change | Negative | +2.4% | CEO departure and appointment of Interim CEO amid underperformance. |
Recent news often showed price weakness or muted response, even on promotional or partnership announcements, with only the leadership transition drawing a positive move.
Over the last few months, PTLO has announced multiple marketing initiatives and corporate developments. A DJ Moore partnership meal on Dec 23, 2025 and the Season of Surprises holiday promotion on Dec 4, 2025 both saw modest negative next-day moves. Q3 2025 financial results on Nov 4, 2025 highlighted revenue growth but sharply lower profitability and triggered a larger selloff. An earlier leadership transition on Sep 22, 2025 was one of the few events with a positive reaction. Today’s burger value bundle continues the focus on promotions and perceived value.
Market Pulse Summary
This announcement highlights Portillo’s push to reinforce value with the $9.99 BIG Burger Bundle built around a 1/3‑pound cheeseburger. It follows recent promotions and comes after Q3 results that showed softer margins despite revenue growth. With shares at $5.27, below the $8.30 200‑day MA and far under the $15.78 52‑week high, investors may watch how this offer affects traffic, same-restaurant sales, and overall profitability in upcoming quarters.
AI-generated analysis. Not financial advice.
While other burger brands are cutting the bun, Portillo’s is offering a (b)unbelievable deal celebrating its fan-favorite char-broiled burgers
CHICAGO, Jan. 13, 2026 (GLOBE NEWSWIRE) -- With the new year in full swing, Portillo’s is inviting guests to indulge in char-broiled, beefy goodness with its value-packed BIG Burger Bundle.
Starting today, guests can sink their teeth into the BIG Burger Bundle at participating Portillo’s restaurants across the country *. Featuring a 1/3-pound, char-broiled cheeseburger, small hot and crispy crinkle cut French fries, and small fountain drink for just
“While many guests know Portillo’s for our legendary Italian Beef sandwiches and Chicago-style hot dogs, there's an unsung hero on the menu that deserves its moment in the spotlight – the protein-packed char-broiled Portillo’s Cheeseburger,” said Denise Lauer, Chief Marketing Officer for Portillo’s. “This isn't your average burger. It’s craveable and abundant, packing
For more information, to find your nearest restaurant or place an order for delivery or takeout directly from Portillo’s, please visit Portillos.com.
*Available only at participating locations.
About Portillo’s
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-broiled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.
Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website.
Media Contact:
ICR, Inc.
PortillosPR@icrinc.com
An image accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/762b20c6-64a8-4a12-8f6a-db66d8e249bb
FAQ
What is included in Portillo's BIG Burger Bundle (PTLO) launched Jan. 13, 2026?
Where and when can I buy the PTLO BIG Burger Bundle?
Does Portillo's offer delivery or pickup for the BIG Burger Bundle (PTLO)?
How much bigger is the Portillo's cheeseburger in the BIG Burger Bundle compared with a quarter‑pound burger?
How much does the BIG Burger Bundle from Portillo's (PTLO) cost?
Are all Portillo's locations offering the BIG Burger Bundle (PTLO)?
