Roger Nielsen, Former CEO of Daimler Trucks North America, Joins aifleet Board of Directors

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07/20/2022 - 08:06 AM

Former Daimler executive who drove North American commercial vehicle sales to $20 billion annually will help aifleet accelerate growth, reduce carbon emissions through innovation

AUSTIN, Texas--(BUSINESS WIRE)-- aifleet, a scaling tech-first trucking company, today announced that the former President and CEO of Daimler Truck North America (DTNA), Roger Nielsen, has been appointed to the company’s Board of Directors as its first independent member.

“We are thrilled to welcome Roger Nielsen to the Board. His experience in successfully scaling tech-powered automotive companies to solve real-world transportation challenges is a perfect fit for our growth ambitions,” said Marc El Khoury, CEO of aifleet.

During his recent tenure at DTNA, Nielsen drove sales to $20B annually, with a market share exceeding 40 percent. As CEO, Nielsen was responsible for all aspects of DTNA and its affiliated companies in North America, Australia and New Zealand. Before being appointed CEO in 2017, Nielsen served as DTNA’s COO, leading the company’s entire manufacturing network in the U.S., Mexico and Canada, across all levels of operations, including quality, supplier management, logistics and more.

“By focusing on asset utilization, the day-to-day experience of drivers and building exciting technology that dramatically improves logistics, aifleet is poised to revamp an industry in need of innovation,” said Nielsen. “I look forward to working with this extraordinary team to expand its impact on people, processes and markets across North America and beyond.”

In addition to aifleet, Nielsen serves on the boards of several mobility startups and on the board of Proterra (NASDAQ: PTRA), North America’s leading producer of battery-electric city transit buses and battery packs for electrified commercial vehicles.

Prior to joining Daimler, Nielsen began his career in the Electro-Optics and Data Systems Group of Hughes Aircraft Company, developing technology in what was then the emerging infrared imaging and laser optics industry. He earned his bachelor’s degree in industrial engineering from Oregon State University in 1983.

About aifleet

aifleet is a technology company disrupting the $800B antiquated trucking industry. We are creating the first truly scalable trucking company by reversing the industry trend of underutilized assets and high driver turnover. By leveraging advanced algorithms, we are infusing efficiency into the supply chain, and by treating our drivers with respect — starting with equitable pay — we are humanizing a historically transactional industry.