Venmo Teams Up with Quarterback Drew Allar to Launch Penn State Venmo Debit Card
PayPal's (NASDAQ:PYPL) Venmo has announced a strategic Name, Image, and Likeness (NIL) partnership with Penn State Quarterback Drew Allar to launch a new Penn State-branded Venmo Debit Mastercard. The initiative extends to multiple Big Ten universities, offering students and fans exclusive rewards including up to 15% cashback with select partners, a free 12-month Perplexity Pro trial, and 40% off Big Ten Plus subscriptions.
The company is also introducing Venmo Hall, a new fan experience debuting at Penn State's 'White Out' game, featuring watch parties, merchandise, meet-and-greets, and live performances. The activation will tour nationwide, visiting Michigan State, University of Michigan, and Rutgers University. This launch is supported by a comprehensive marketing campaign across multiple channels, showcasing Venmo's expansion beyond peer-to-peer payments into everyday commerce.
["Strategic expansion into college sports market through NIL partnerships","New revenue stream potential through college-branded debit cards","Enhanced brand visibility through multi-channel marketing campaign","Expansion of Venmo's services beyond peer-to-peer payments"]PayPal (NASDAQ: PYPL) Venmo ha annunciato una partnership strategica sul Name, Image e Likeness (NIL) con dell'atleta della Penn State, il quarterback Drew Allar per lanciare una nuova Venmo Debit Mastercard marchiata Penn State. L'iniziativa si estende a diverse università della Big Ten, offrendo a studenti e tifosi ricompense esclusive che includono fino al 15% di cashback con partner selezionati, una prova gratuita di 12 mesi di Perplexity Pro e il 40% di sconto sugli abbonamenti a Big Ten Plus.
L'azienda introduce anche Venmo Hall, una nuova esperienza per i fan che farà il debutto al match Penn State 'White Out', con watch party, merchandise, incontri con le stelle e spettacoli dal vivo. L'iniziativa sarà itinerante a livello nazionale, passando per Michigan State, University of Michigan e Rutgers University. Il lancio è supportato da una campagna di marketing multicanale che mette in luce l'espansione di Venmo oltre i pagamenti peer-to-peer verso il commercio quotidiano.
PayPal (NASDAQ: PYPL) Venmo ha anunciado una asociación estratégica de Name, Image y Likeness (NIL) con el mariscal de Penn State, Drew Allar para lanzar una nueva Venmo Debit Mastercard con marca Penn State. La iniciativa se extiende a varias universidades de la Big Ten, ofreciendo a estudiantes y aficionados recompensas exclusivas que incluyen hasta un 15% de cashback con socios seleccionados, una prueba gratuita de 12 meses de Perplexity Pro y un 40% de descuento en las suscripciones de Big Ten Plus.
La empresa también está presentando Venmo Hall, una nueva experiencia para fans que debuta en el juego 'White Out' de Penn State, con fiestas de visualización, mercancía, encuentros con los talentos y actuaciones en vivo. La activación recorrerá todo el país, visitando Michigan State, University of Michigan y Rutgers University. Este lanzamiento está respaldado por una campaña de marketing integral en múltiples plataformas, que muestra la expansión de Venmo más allá de los pagos P2P hacia el comercio cotidiano.
PayPal의(NASDAQ: PYPL) Venmo가 펜실베이니아 주립대의 쿼터백 Drew Allar와 전략적 NIL(Name, Image, and Likeness) 파트너십을 발표하여 Penn State 브랜드의 Venmo Debit Mastercard를 출시합니다. 이 이니셔티브는 빅텐 가맹 대학들로 확장되어 학생과 팬들에게 독점 보상을 제공하며, 선택 제휴처에서 최대 15%의 캐시백, 12개월 무료 Perplexity Pro 체험, Big Ten Plus 구독 40% 할인 혜택이 포함됩니다.
또한 회사는 Venmo Hall를 도입하여 Penn State의 'White Out' 경기에서 첫선을 보이는 새로운 팬 경험을 선보이며, 시청 파티, 상품, 만남 및 라이브 공연이 포함됩니다. 이 활성화는 전국 순회로 확장되어 Michigan State, University of Michigan, Rutgers University를 방문합니다. 이 런칭은 다채널 마케팅 캠페인을 통해 Peer-to-Peer 결제를 넘어 일상 상거래로의 Venmo의 확장을 강조합니다.
PayPal (NASDAQ: PYPL) Venmo a annoncé un partenariat stratégique Name, Image et Likeness (NIL) avec le quarterback Drew Allar de Penn State pour lancer une nouvelle Venmo Debit Mastercard marquée Penn State. L’initiative s’étend à plusieurs universités de la Big Ten, offrant aux étudiants et aux fans des récompenses exclusives comprenant jusqu’à 15% de cashback avec des partenaires sélectionnés, un essai gratuit de 12 mois de Perplexity Pro et 40% de réduction sur les abonnements Big Ten Plus.
L’entreprise présente également Venmo Hall, une nouvelle expérience pour les fans qui fera ses débuts lors du match 'White Out' de Penn State, avec des watch parties, des produits dérivés, des rencontres et des performances live. L’activation fera le tour du pays, en passant par Michigan State, University of Michigan et Rutgers University. Ce lancement est soutenu par une campagne marketing multicanale, mettant en lumière l’expansion de Venmo au-delà des paiements peer-to-peer vers le commerce quotidien.
PayPal (NASDAQ: PYPL) Venmo hat eine strategische NIL-Partnerschaft mit dem Quaterback Drew Allar der Penn State angekündigt, um eine neue Penn State-gebrandete Venmo Debit Mastercard zu lancieren. Die Initiative erstreckt sich auf mehrere Big Ten-Universitäten und bietet Studenten und Fans exklusive Belohnungen, darunter bis zu 15% Cashback bei ausgewählten Partnern, eine 12-monatige kostenlose Perplexity Pro-Testversion und 40% Rabatt auf Big Ten Plus Abonnements.
Das Unternehmen führt außerdem Venmo Hall ein, eine neue Fan-Erfahrung, die beim Penn State ‚White Out‘-Spiel premieres und Watch Parties, Merchandising, Meet-and-Greets und Live-Auftritte bietet. Die Aktivierung wird landesweit touren und Michigan State, University of Michigan und Rutgers University besuchen. Der Start wird von einer umfassenden Marketingkampagne über mehrere Kanäle unterstützt, die Venmos Ausweitung über Peer-to-Peer-Zahlungen hinaus in den Alltagshandel zeigt.
أموال باي بال (NASDAQ: PYPL) فينمو أعلنت عن شراكة استراتيجية في NIL مع رباع Penn State Drew Allar لإطلاق بطاقة Venmo Debit Mastercard بعلامة Penn State. تمتد المبادرة إلى عدة جامعات من Big Ten، وتقدم للطلاب والمشجعين مكافآت حصرية تشمل حتى 15% استرداد نقدي لدى شركاء مختارين، وتجربة Perplexity Pro مجانية لمدة 12 شهراً، وخصم 40% على اشتراكات Big Ten Plus.
كما ستقدم الشركة Venmo Hall، تجربة جديدة للمشجعين ستظهر لأول مرة في مباراة Penn State 'White Out'، مع تجمعات مشاهدة وبضائع وفرص لقاء وفعاليات حية. ستجوب الفعالية البلاد وتزور Michigan State، University of Michigan، Rutgers University. يدعم الإطلاق حملة تسويقية شاملة عبر قنوات متعددة، تبرز توسع Venmo خارج مدفوعات النظراء إلى التجارة اليومية.
PayPal 的（NASDAQ: PYPL） Venmo 宣布与 Penn State 四分卫 Drew Allar 建立战略性 NIL（名称、形象与肖像权）伙伴关系，推出新的 Penn State 品牌 Venmo Debit Mastercard。该计划扩展至多所 Big Ten 大学，为学生和球迷提供 独家奖励，包括与精选合作伙伴最高 15% 的现金返还、12 个月 Perplexity Pro 免费试用，以及 Big Ten Plus 订阅 40% 的折扣。
公司还将推出 Venmo Hall，在 Penn State 的“White Out”比赛中首发的全新球迷体验，包含观赛聚会、周边商品、见面会及现场表演。该活动将全国巡回，先后访问密歇根州立大学、密歇根大学和罗格斯大学。此次推出得到多渠道营销活动的全面支持，展示 Venmo 正在扩大其从点对点支付向日常商业的拓展。
- None.
- Significant marketing and promotional costs for Venmo Hall activations
- Limited initial rollout to select universities may restrict immediate market impact
Penn State's legendary 'White Out' game sets the stage for new Venmo Hall activations to engage students, alumni, and fans across iconic gameday weekends
Available now for Penn State, Michigan State, Rutgers University, University of
- Free 12-month trial3 of Perplexity Pro
40% off a Big Ten Plus annual subscription4- Up to
15% cash back5 with ESPN, Fanatics, and ASOS
"From splitting meals with my roommates to paying for my off-season vacation, my Penn State Venmo Debit Card makes everyday life easy," said Drew Allar, Penn State quarterback. "Using my NIL earnings to support my team, give back to youth sports programs, and stay connected off the field during my senior year is incredibly meaningful. I'm excited to partner with Venmo to bring new experiences to Penn State students and fans – on campus, in the community, and beyond."
Allar joins a growing roster of standout athlete ambassadors for Venmo, including Sam Leavitt, NiJaree Canady, and Olivia Miles, who will showcase all of the everyday ways you can spend and earn rewards with the college-branded debit cards.
Venmo Hall Brings Fan-Fueled Activations to Gameday Weekends
Kicking off with the Penn State 'White Out' game against the University of
"College sports bring people together in powerful ways, and Venmo is proud to be a part of that tradition," said Geoff Seeley, Chief Marketing Officer, PayPal. "As Venmo expands beyond peer-to-peer payments into everyday commerce, we're showing up for students and fans in ways that feel true to campus culture. With Venmo Hall activations and the college-branded Debit Cards, we're making it simple and rewarding to split a pizza, grab gameday gear, and catch the latest game – all while unlocking exclusive experiences and showing school pride."
Following its launch at Penn State, Venmo Hall will travel to gameday weekends nationwide, with stops at Michigan State, University of
Venmo Launches New Brand Campaign on College Campuses
As part of the debut of Venmo Hall, Venmo is rolling out a new campaign featuring its NIL brand ambassadors. The campaign captures the spirit, connection, and tradition of college sports and campus life – showing how you can spend your Venmo balance on everything, from school merch to tailgate essentials, to make every moment on campus better.
The fully integrated campaign will run across culturally relevant touch points, including in-stadium, network TV, social media, streaming, podcasts, campus OOH, and audio, to help expand consumers' understanding of all the ways they can spend with Venmo.
View the full ad here.
About Venmo
Venmo is the go-to money movement app of the next generation, offering fast, safe, and social payments. With best-in-class experiences for users to send, split, shop, and sell, Venmo enables a seamless flow of money between the people and places that matter most to millions of users across
PayPal Media Relations Contact
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1 The Venmo Mastercard® is issued by The Bancorp Bank, N.A., pursuant to license by Mastercard International Incorporated. Card may be used everywhere Mastercard is accepted. The Bancorp Bank, N.A. is issuer of the Card only and not responsible for the associated accounts or other products, services, or offers from Venmo.
2 Michigan State and University of Iowa Venmo Debit Cards are available as digital cards only.
3 Offer valid through 12/31/2025. First time Perplexity subscribers only. One per Venmo Account in good standing. After complimentary subscription period, subscription will renew at the then current rate. Terms apply.
4 Offer ends 1/31/2026. One Per Venmo Account. New subscribers only. Terms apply. After the initial Big Ten Plus Annual Pass subscription period, subscription will renew at the then current rate. You must cancel the subscription prior to the renewal date to stop the charge.
5 Venmo and merchant offer terms and exclusions apply. See terms at venmo.me/collegeterms.
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SOURCE PayPal Holdings, Inc.
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