XREAL AURA Starts at $1,279, Bringing Wired XR Glasses with Android XR to Customers This Year
The initial rollout covers four countries, with additional markets planned for 2027.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
XREAL announced AURA glasses starting at $1,279 USD, with pre-orders now open exclusively to eligible paid reservation holders. The system was developed with Google (GOOGL) and Qualcomm Technologies, a Qualcomm (QCOM) subsidiary, combining XREAL optics with Android XR, Gemini and Snapdragon Reality Elite.
The glasses and tethered compute puck cost $1,279 with 12GB RAM and 256GB storage, or $1,499 with 16GB RAM and 512GB storage. Only customers who reserved before October 7 can complete purchases now. XREAL expects public orders in the coming weeks and shipping soon in the United States, Canada, Japan and South Korea, with more markets coming in 2027.
Positive
- Minor pointAURA pre-orders are open to eligible reservation holders at $1,279 or $1,499, depending on configuration.
- Minor point. Forward-looking: it has not happened yet and may not happen.XREAL expects public orders in the coming weeks, with general availability orders at launch.
- Minor point. Forward-looking: it has not happened yet and may not happen.XREAL plans shipping soon in the United States, Canada, Japan and South Korea.
- Minor point. Forward-looking: it has not happened yet and may not happen.XREAL plans expansion into more markets in 2027.
Negative
- Minor pointImmediate purchases are restricted to customers who placed paid reservations before October 7.
Key Figures
- Starting price
- $1,279 USD
- XREAL AURA; pre-orders for eligible reservation holders
- Higher configuration price
- $1,499
- XREAL AURA; 16GB RAM + 512GB storage configuration
- Glasses weight
- Less than 95 grams
- Optical see-through glasses
- Field of view
- 70 degrees
- XREAL AURA glasses
- Additional market rollout
- 2027
- More markets beyond the initial shipping countries
AI-generated analysis. How Rhea-AI works. Not financial advice.
XREAL AURA is coming soon and combines XREAL optics, Android XR, Gemini and Snapdragon Reality Elite for comfortable, high-powered spatial computing glasses – and there's even more coming soon
Developed through a collaboration between XREAL, Google and Qualcomm Technologies, Inc., XREAL AURA combines XREAL's expertise in lightweight XR glasses and advanced optics with Android XR, Google Gemini and Snapdragon® Reality Elite. Its split-compute architecture pairs comfortable and stylish optical see-through glasses weighing less than 95 grams with a tethered compute puck running Android XR with Google Play for apps.
The glasses feature precise hand tracking and Sound by Bose plus a massive 70-degree field of view, while the compute puck provides the processing power for immersive Android XR experiences, also serves as a trackpad for navigation, and can be easily carried with a pocket clip or a lanyard clip. Together, the system delivers a powerful spatial computing experience in a comfortable glasses form factor while giving the wearer a direct view of the real world.
"Spatial computing is entering a new phase, and XREAL AURA is designed for this moment," said Chi Xu, co-founder and CEO of XREAL. "By combining lightweight optical see through glasses with Android XR, Gemini, and Snapdragon-powered performance, XREAL AURA gives movie-lovers, gamers, sports fans, desktop workers, developers and the enterprise, a new way to experience computing that's more wearable, open, and connected to the world around them – and they will be able to experience it this year."
Pre-orders are now open at XREAL.com/aura for eligible customers who previously paid a reservation deposit. Reservation holders can select XREAL AURA glasses in M (60-66mm) or L (66-72mm) along with the compute puck in 12GB RAM + 256GB or 16GB RAM + 512GB storage configurations for
XREAL AURA will begin shipping soon in
Customers who already reserved AURA with an initial deposit will receive an email today with details on completing their purchase, selecting their configuration and next steps. Due to high demand and high reservations for AURA, only those who already reserved AURA prior to October 7 will be eligible to pre-order AURA and complete their purchases starting today. General availability orders for AURA will be available at launch.
With XREAL AURA's launch now just weeks away, much more will be revealed soon.
About XREAL
XREAL is a global leader in lightweight XR hardware development and consumer AR glasses. The company is known for pioneering wearable display technologies and building spatial computing products that make immersive experiences more accessible across entertainment, productivity, gaming, enterprise, and developer ecosystems.
Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated
*Regional pricing for 12 GB RAM + 256GB storage / 16GB RAM + 512GB storage:
- United States:
- Canada:
- Japan:
- South Korea: ₩1,990,000 / ₩2,290,000
XREAL AURA assets: https://drive.google.com/drive/folders/1mpkCrwsTgmezygMadIXGwX-cjtj22CKa?usp=sharing
Lightspeed PR
xreal@lightspeedpr.com
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SOURCE XREAL
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much does XREAL AURA cost?
XREAL AURA starts at $1,279 USD for the glasses and compute puck with 12GB RAM and 256GB storage. The configuration with 16GB RAM and 512GB storage costs $1,499.
How can customers complete an XREAL AURA pre-order or reserve priority delivery?
Eligible customers who placed paid reservations before October 7 can complete their purchase at XREAL.com/aura. Existing reservation holders will receive an email with configuration selection and purchase instructions. New customers can still place a deposit through the same website for priority delivery, but cannot complete a purchase during the current restricted pre-order period.