BETTY EXPANDS LEADERSHIP TEAM WITH TWO NEW GROUP CREATIVE DIRECTORS

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Creative agency Betty, a Quad (NYSE: QUAD) subsidiary, announced two key appointments to its leadership team. Kelly Roe has been hired as Group Creative Director and creative lead for Betty's Chicago office, bringing over 20 years of experience from agencies like Leo Burnett and Jack Morton. Nicole Meyer has been promoted to Group Creative Director after serving more than a decade at Betty. Roe's portfolio includes work for major brands like Mars Wrigley and Visa, while Meyer has led campaigns for Minnesota Lottery and Kemps. Both will report to SVP Executive Creative Director Heath Pochucha and focus on elevating Betty's creative output through new technologies and breakthrough ideas.

Kelly Roe and Nicole Meyer appointed to scale senior creative leadership amid agency momentum 

MINNEAPOLIS, May 20, 2025 /PRNewswire/ -- Today, creative agency Betty, a Quad agency, announces two additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as the company's newest group creative directors (GCDs). Roe and Meyer will be responsible for continuing to elevate Betty's overall creative product by embracing new technologies and trends in their development of big, breakthrough ideas. By tapping Quad's integrated suite of solutions, they'll help prove the agency's mission to create great work that works greatly. 

Kelly Roe has been newly hired and, in addition to her GCD role, will serve as creative lead for Betty's Chicago office. In her new roles, she'll lead the creative vision for key accounts, mentor talent, and help shape the culture and creative momentum of Betty's growing presence in Chicago. 

Roe joins Betty with over two decades of experience leading award-winning work at top agencies, including Jack Morton, The Kitchen at Kraft Heinz, Razorfish, and most recently as SVP/creative director at Leo Burnett. She has worked on campaigns for major brands like Mars Wrigley, Visa, Anheuser-Busch, Kimberly-Clark, JM Smuckers, and more—most notably, the creation of Pull-Ups' new potty-training characters, Terd and Yureen. Her work has been recognized by Cannes Lions, The One Show, Effies, Webbys and Campaign UK.

"I was drawn to Betty because it brings together creative ambition, strategic clarity, and a real-world approach that feels both refreshing and energizing," Roe said. "I see a huge opportunity to bring my CPG experience into the mix and help build smart, culturally resonant work that breaks through and builds business. I love that the agency was named after Betty Quadracci—a headstrong woman, a force of nature, and a believer in the power of creativity to drive change. That energy is baked into everything Betty is building, and I'm excited to help develop that vision in Chicago and beyond."

Nicole Meyer has been promoted from creative director to group creative director after more than a decade of work with the agency. Since joining Betty (formerly Periscope) in the fall of 2011, Meyer has played a key role in shaping work across a wide range of brands and industries, including tourism, food and beverage and CPG. In her new role, Meyer will lead key pieces of business she's helped build over the years, including work for clients like Minnesota Lottery, Kemps and Meet Minneapolis, with a focus on growing both the creative team and the agency. 

"I like to think of my time at Betty as a series of different eras," Nicole shared. "As the agency has grown and my role has evolved, I've had the chance to learn from and be inspired by some of the most talented people I know. Stepping into this new role feels like an exciting new chapter, with outstanding opportunities for our teams to create breakthrough work and build Betty's reputation as a powerhouse of top-tier strategy and creative." 

Throughout her career, Nicole has worked on standout campaigns for the Arizona Office of Tourism, Fender Guitars, Buffalo Wild Wings, Truvía, and Target, including work for Target's new business ventures and accelerator programs. Her work has garnered well-earned recognition with features in outlets like Rolling Stone, Fast Company and Mashable. Meyer has also received accolades from Communication Arts, HOW's International Design Annual, Digiday and the Clio Awards. Outside the agency world, Nicole is passionate about branding projects—most notably, creating the crest and identity for Minnesota Aurora FC, a community-owned women's soccer team.

Roe and Meyer will both report to Senior Vice President, Executive Creative Director Heath Pochucha. 

"Bringing Kelly into the fold and elevating Nicole's leadership is a huge win for Betty," said Pochucha. "They each bring a distinct creative energy and leadership style that elevates the work and the people around them. Nicole's strategic insight and passion for craft, paired with Kelly's bold thinking and collaborative spirit, are exactly the kind of forces that push our culture forward at Betty. I'm excited to see how they continue to shape our teams and inspire braver, more tenacious work." 

About Betty
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios, including end-to-end brand design through its Favorite Child offering. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice. Learn more at bettyagency.com and favoritechild.com.

About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.

Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.

For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.

CONTACT: Lexie Robinson
lrobinson@powellny.com

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SOURCE Betty

FAQ

Who are the new Group Creative Directors at Betty (QUAD)?

Kelly Roe and Nicole Meyer are the new Group Creative Directors at Betty. Roe was newly hired while Meyer was promoted from her previous role as Creative Director.

What experience does Kelly Roe bring to Betty (QUAD)?

Kelly Roe brings over 20 years of experience from top agencies including Leo Burnett, Jack Morton, The Kitchen at Kraft Heinz, and Razorfish, with work for brands like Mars Wrigley, Visa, and Anheuser-Busch.

How long has Nicole Meyer been with Betty (QUAD)?

Nicole Meyer has been with Betty (formerly Periscope) for more than a decade, joining the agency in fall 2011.

What major brands have Nicole Meyer worked with at Betty (QUAD)?

Nicole Meyer has worked with brands including Minnesota Lottery, Kemps, Meet Minneapolis, Arizona Office of Tourism, Fender Guitars, Buffalo Wild Wings, Truvía, and Target.