CREATIVE AGENCY BETTY OPENS OFFICES IN AUSTIN AND MEXICO CITY
Betty, a Quad agency (NYSE:QUAD), opened new offices in Austin, TX and Mexico City, Mexico to expand local creative, production and integrated capabilities.
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Rhea-AI Summary
Betty, a Quad agency (NYSE:QUAD), opened new offices in Austin, TX and Mexico City, Mexico to expand local creative, production and integrated capabilities. The Austin office opened on Jan 22, 2026 and includes an 8,400-square-foot studio plus a weekly roster of over 25 photographers, stylists and production crew. The Mexico City office will open in the first quarter of 2026, occupies 10,000 square feet, and will be shared with Quad's media agency Rise to strengthen Latin America services.
Addresses: 804 Congress Ave., Austin, TX 78701; Avenida Paseo de la Reforma 296, Colonia Juárez, 06600, Mexico City.
Key Figures
- Price change
- 3.33%
- QUAD 24h move before article
- Studio size
- 8,400 square feet
- Austin office studio facility
- Mexico City office size
- 10,000 square feet
- Mexico City office shared with Rise
- Weekly creatives
- over 25
- Photographers, stylists and crew in Austin studio per week
- Address - Austin
- 804 Congress Ave., 78701
- New Austin office location
- Address - Mexico City
- Avenida Paseo de la Reforma 296, 06600
- New Mexico City office location
- 52-week high
- $8.04
- QUAD pre-news 52-week high
- 52-week low
- $4.50
- QUAD pre-news 52-week low
Historical Context
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Named to Forbes list for strong company culture and employee programs.
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Betty selected as creative agency of record for Gorilla Glue.
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CFO presentation and investor meetings at Southwest IDEAS Conference.
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Holiday shopping survey underscoring value of in-person and catalog experiences.
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Q3 2025 earnings with improved EPS and tightened full-year guidance.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
ai workflows technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
New locations bring specialized production capabilities and local insights to creative work
The
New
Betty will officially open its
"Opening in
"In Austin, we'll be able to push our studio model forward," said Jimmy Richardson, Group Vice President, Studio and Creative at Betty. "By bringing together scalable AI workflows and an amazing team of in-house creative experts, we can produce brand-accurate content at the pace our clients need, without losing the human touch that connects with consumers."
Betty's 10,000-square-foot
"Establishing a physical presence in
The new offices are located at: 804 Congress Ave.,
About Betty
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios, including end-to-end brand design through its Favorite Child offering. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice. Learn more at bettyagency.com and favoritechild.com.
About Rise
Rise, a Quad company, is an award-winning full-service media agency of record that provides strategic solutions to brands across all industries including healthcare, financial services, retail and consumer packaged goods. As a part of Quad, a global marketing experience company, Rise represents extensive integrated media solutions powered by people that run on Quad's tech and data stacks to deliver results-oriented omnichannel consumer experiences. Rise's deep media expertise coupled with Quad's end-to-end creative, production, logistics and other marketing capabilities enable leading-edge solutions for brands to seamlessly connect with target audiences and optimize their marketing spend to drive sales and business growth. Learn more at meetrise.com.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
CONTACT: Maggie Gaynor
mgaynor@powell.com
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SOURCE Betty
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