CREATIVE AGENCY BETTY OPENS OFFICES IN AUSTIN AND MEXICO CITY

Rhea-AI Summary

Betty, a Quad agency (NYSE:QUAD), opened new offices in Austin, TX and Mexico City, Mexico to expand local creative, production and integrated capabilities. The Austin office opened on Jan 22, 2026 and includes an 8,400-square-foot studio plus a weekly roster of over 25 photographers, stylists and production crew. The Mexico City office will open in the first quarter of 2026, occupies 10,000 square feet, and will be shared with Quad's media agency Rise to strengthen Latin America services.

Addresses: 804 Congress Ave., Austin, TX 78701; Avenida Paseo de la Reforma 296, Colonia Juárez, 06600, Mexico City.

News Market Reaction

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1 alert

% News Effect

On the day this news was published, QUAD declined NaN%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Price change: 3.33% Studio size: 8,400 square feet Mexico City office size: 10,000 square feet +5 more

8 metrics

Price change 3.33% QUAD 24h move before article

Studio size 8,400 square feet Austin office studio facility

Mexico City office size 10,000 square feet Mexico City office shared with Rise

Weekly creatives over 25 Photographers, stylists and crew in Austin studio per week

Address - Austin 804 Congress Ave., 78701 New Austin office location

Address - Mexico City Avenida Paseo de la Reforma 296, 06600 New Mexico City office location

52-week high $8.04 QUAD pre-news 52-week high

52-week low $4.50 QUAD pre-news 52-week low

Market Reality Check

Price: $6.12 Vol: Volume 115,650 is below t...

normal vol

$6.12 Last Close

Volume Volume 115,650 is below the 149,325 share 20-day average, suggesting no outsized trading response. normal

Technical Price at $6.21 is above the $5.85 200-day MA and 22.76% below the $8.04 52-week high.

Peers on Argus

QUAD gained 3.33% while peers were mixed: KODK +3.43%, CASS +2.32%, SPIR -4.38%,...

QUAD gained 3.33% while peers were mixed: KODK +3.43%, CASS +2.32%, SPIR -4.38%, BKSY -8.86%, TRNS +1.06%, pointing to a stock-specific move tied to company news.

Historical Context

5 past events · Latest: Nov 25 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Nov 25	Culture recognition	Positive	+0.7%	Named to Forbes list for strong company culture and employee programs.
Nov 19	Agency mandate win	Positive	-3.0%	Betty selected as creative agency of record for Gorilla Glue.
Nov 05	Investor conference	Positive	+2.5%	CFO presentation and investor meetings at Southwest IDEAS Conference.
Oct 30	Consumer survey data	Positive	+1.7%	Holiday shopping survey underscoring value of in-person and catalog experiences.
Oct 28	Earnings update	Positive	+2.2%	Q3 2025 earnings with improved EPS and tightened full-year guidance.

Pattern Detected

Recent news has generally seen modest positive price responses, with one notable negative reaction to agency mandate news.

Recent Company History

Over the last few months, Quad reported Q3 2025 results with $588M net sales, $10M net earnings and $53M Adjusted EBITDA, alongside raised free cash flow guidance and a $0.075 dividend. Subsequent announcements highlighted consumer insights on holiday shopping on Oct. 30, 2025, an investor conference appearance on Nov. 19, 2025, Betty’s Gorilla Glue agency-of-record win the same day, and a Forbes culture award on Nov. 25, 2025. The current office expansion for Betty continues this theme of agency growth and strategic positioning.

Market Pulse Summary

This announcement details Betty’s expansion with new offices in Austin and Mexico City, adding an 8,...

Analysis

This announcement details Betty’s expansion with new offices in Austin and Mexico City, adding an 8,400-square-foot studio and a 10,000-square-foot office that supports over 25 creatives weekly. It builds on prior growth signals from Quad’s recent earnings and agency wins, reinforcing the shift toward integrated creative and media solutions. Investors may watch how these locations contribute to client additions, utilization of expanded studio capacity, and the mix of work across retail, grocery and packaging design over time.

Key Terms

ai workflows

1 terms

ai workflows technical

""By bringing together scalable AI workflows and an amazing team...""

AI workflows are the step-by-step processes that use artificial intelligence to take raw data, transform it, run models, and produce decisions or outputs — much like an automated assembly line that turns parts into finished products. For investors, they matter because well-designed AI workflows can lower costs, speed product development, scale services, and create competitive advantages, while poor design can introduce errors, higher costs, or regulatory risk.

AI-generated analysis. Not financial advice.

New locations bring specialized production capabilities and local insights to creative work

MINNEAPOLIS, Jan. 22, 2026 /PRNewswire/ -- Betty, a Quad agency, today announced the opening of new offices in Austin, Texas, and Mexico City, Mexico, marking a significant step in the continued expansion of the creative agency and Quad's global platform. The two locations bolster Betty's ability to serve clients with fresh talent, localized expertise and integrated capabilities in two high-growth markets recognized as centers of culture and creativity.

Creative agency Betty opens Austin and Mexico City offices, expanding talent, local expertise and creative capabilities.

The Austin and Mexico City office openings follow a period of rapid growth for Betty, which has seen a surge in demand from both category leaders and challenger brands seeking strategic, innovative creative solutions that can scale without sacrificing speed or quality.

New Austin office adds creative and content capabilities
Betty will officially open its Austin office on January 22, 2026. In addition to full-time staff, the location will host a weekly roster of over 25 photographers, stylists and production crew members in its 8,400-square-foot studio.

"Opening in Austin is a natural fit for Betty," said Cari Bucci-Hulings, President of Betty. "The energy, talent and culture of the city make it an ideal place to expand our teams and better serve our clients while deepening our presence in a key region."

"In Austin, we'll be able to push our studio model forward," said Jimmy Richardson, Group Vice President, Studio and Creative at Betty. "By bringing together scalable AI workflows and an amazing team of in-house creative experts, we can produce brand-accurate content at the pace our clients need, without losing the human touch that connects with consumers."

Mexico City office strengthens Latin America collaboration
Betty's 10,000-square-foot Mexico City office will open in the first quarter of 2026 and will be shared with Quad's media agency, Rise. Betty's Mexico City team currently supports several brands and is continuing to add to its client roster with specialties in retail, grocery and packaging design.

"Establishing a physical presence in Mexico City is another exciting next step for Betty," said Bucci-Hulings. "The market is home to incredible talent and new creative opportunities for the agency. By joining the Rise team under one roof, we're setting up a hub to deliver top-tier, integrated work for current and future clients in the region."

The new offices are located at: 804 Congress Ave., Austin, TX, 78701, and Avenida Paseo de la Reforma 296, Colonia Juárez, 06600, Mexico.

About Betty
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios, including end-to-end brand design through its Favorite Child offering. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice. Learn more at bettyagency.com and favoritechild.com.

About Rise
Rise, a Quad company, is an award-winning full-service media agency of record that provides strategic solutions to brands across all industries including healthcare, financial services, retail and consumer packaged goods. As a part of Quad, a global marketing experience company, Rise represents extensive integrated media solutions powered by people that run on Quad's tech and data stacks to deliver results-oriented omnichannel consumer experiences. Rise's deep media expertise coupled with Quad's end-to-end creative, production, logistics and other marketing capabilities enable leading-edge solutions for brands to seamlessly connect with target audiences and optimize their marketing spend to drive sales and business growth. Learn more at meetrise.com.

About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.  

Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions. 

For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.

CONTACT: Maggie Gaynor
mgaynor@powell.com

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SOURCE Betty

FAQ

When did Betty (QUAD) open its Austin office?

Betty's Austin office opened on January 22, 2026.

What are the production capabilities in Betty's Austin (QUAD) studio?

The Austin studio is 8,400 square feet and hosts a weekly roster of over 25 photographers, stylists and production crew.

When will Betty's Mexico City (QUAD) office open and how large is it?

The Mexico City office will open in the first quarter of 2026 and is 10,000 square feet.

How will the Mexico City office affect Betty's presence in Latin America?

The Mexico City location creates a shared hub with Quad's Rise to strengthen local collaboration and service clients in retail, grocery and packaging design.

What is Betty's Austin office address for client visits?

The Austin office is at 804 Congress Ave., Austin, TX 78701.

Who leads Betty's creative operations mentioned in the Austin opening?

Cari Bucci-Hulings is President of Betty and Jimmy Richardson is Group VP, Studio and Creative, both cited regarding the Austin expansion.