Quad Expands Digital In-Store Ad Capabilities with Vistar Media's Ad Server and Programmatic Technology
Quad (NYSE: QUAD) has announced a strategic partnership with Vistar Media to enhance its In-Store Connect retail media network. The collaboration integrates Vistar's ad server and supply-side platform into Quad's solution, enabling automated programmatic bidding for in-store advertising.
The partnership allows CPG brands to automate the purchase, placement, and optimization of ads in retail environments through real-time auctions. In-Store Connect, launched in 2024, features strategically placed digital signage and kiosks across retail locations including Homeland Stores and The Save Mart Companies, reaching millions of shoppers.
Quad (NYSE: QUAD) ha annunciato una partnership strategica con Vistar Media per migliorare la sua rete di media retail In-Store Connect. La collaborazione integra il server pubblicitario e la piattaforma supply-side di Vistar nella soluzione di Quad, permettendo offerte programmatiche automatizzate per la pubblicità in-store.
La partnership consente ai brand CPG di automatizzare l'acquisto, la collocazione e l'ottimizzazione degli annunci negli ambienti retail tramite aste in tempo reale. In-Store Connect, lanciata nel 2024, include digital signage e chioschi posizionati strategicamente in punti vendita come Homeland Stores e The Save Mart Companies, raggiungendo milioni di clienti.
Quad (NYSE: QUAD) ha anunciado una asociación estratégica con Vistar Media para mejorar su red de medios minoristas In-Store Connect. La colaboración integra el servidor de anuncios y la plataforma supply-side de Vistar en la solución de Quad, permitiendo pujas programáticas automatizadas para la publicidad en tienda.
La asociación permite a las marcas CPG automatizar la compra, colocación y optimización de anuncios en entornos minoristas mediante subastas en tiempo real. In-Store Connect, lanzada en 2024, cuenta con señalización digital y quioscos estratégicamente ubicados en tiendas como Homeland Stores y The Save Mart Companies, alcanzando a millones de compradores.
Quad (NYSE: QUAD)는 Vistar Media와 전략적 파트너십을 발표하여 In-Store Connect 소매 미디어 네트워크를 강화했습니다. 이번 협력을 통해 Vistar의 광고 서버 및 공급 측 플랫폼이 Quad의 솔루션에 통합되어 자동화된 프로그래매틱 입찰이 가능해졌습니다.
이 파트너십은 CPG 브랜드가 소매 환경에서 실시간 경매를 통해 광고 구매, 배치 및 최적화를 자동화할 수 있도록 합니다. 2024년에 출시된 In-Store Connect는 Homeland Stores 및 The Save Mart Companies를 포함한 소매 매장 곳곳에 전략적으로 배치된 디지털 사이니지 및 키오스크를 갖추고 수백만 명의 쇼핑객에게 도달합니다.
Quad (NYSE: QUAD) a annoncé un partenariat stratégique avec Vistar Media pour renforcer son réseau média en magasin In-Store Connect. Cette collaboration intègre le serveur publicitaire et la plateforme supply-side de Vistar dans la solution de Quad, permettant des enchères programmatiques automatisées pour la publicité en magasin.
Ce partenariat permet aux marques CPG d'automatiser l'achat, le placement et l'optimisation des annonces dans les environnements de vente au détail via des enchères en temps réel. Lancé en 2024, In-Store Connect propose des affichages numériques et des kiosques stratégiquement placés dans des points de vente tels que Homeland Stores et The Save Mart Companies, atteignant des millions de consommateurs.
Quad (NYSE: QUAD) hat eine strategische Partnerschaft mit Vistar Media angekündigt, um sein In-Store Connect Einzelhandelsmedien-Netzwerk zu verbessern. Die Zusammenarbeit integriert Vistars Ad-Server und Supply-Side-Plattform in Quads Lösung und ermöglicht automatisiertes programmatisches Bieten für Werbung im Geschäft.
Die Partnerschaft erlaubt es CPG-Marken, den Kauf, die Platzierung und Optimierung von Anzeigen in Einzelhandelsumgebungen über Echtzeit-Auktionen zu automatisieren. In-Store Connect, das 2024 gestartet wurde, umfasst strategisch platzierte digitale Beschilderungen und Kioske in Einzelhandelsstandorten wie Homeland Stores und The Save Mart Companies und erreicht Millionen von Kunden.
- Integration with Vistar's technology enables automated, real-time programmatic ad buying
- Expansion of retail footprint across multiple store chains, reaching millions of shoppers
- Enhanced targeting and optimization capabilities for advertisers
- Streamlined access to thousands of brands and agencies worldwide
- None.
Insights
Quad's integration with Vistar brings programmatic buying to in-store retail media, modernizing their offering while expanding their digital transformation beyond traditional printing.
Quad's strategic partnership with Vistar Media represents a significant enhancement to their In-Store Connect retail media network. By integrating Vistar's ad server and supply-side platform (SSP), Quad is bringing programmatic advertising capabilities to physical retail environments - effectively modernizing how CPG brands can purchase and optimize in-store digital advertising.
This technology integration enables automated real-time bidding for in-store advertising inventory, allowing brands to target shoppers at the critical point of purchase decision with greater precision and efficiency. Traditionally, in-store advertising has lacked the sophisticated targeting and measurement capabilities of digital channels, creating a disconnect in omnichannel marketing strategies. This partnership helps bridge that gap.
Since launching in 2024, Quad's In-Store Connect has expanded to include regional grocery chains like Homeland Stores and The Save Mart Companies. While not the largest retailers nationally, these partnerships give Quad access to millions of shoppers and create a foundation for potential future expansion.
This move aligns with Quad's broader strategic transformation from a traditional printing company into what they position as a "marketing experience company." By enhancing their digital capabilities, Quad is attempting to remain relevant in an increasingly digital marketing ecosystem while leveraging their existing relationships with CPG brands and retailers.
The integration with Vistar's technology connects Quad's in-store inventory to thousands of brands and agencies who already use programmatic platforms for media buying, potentially streamlining the ad purchasing process and making their network more attractive to digital-first advertisers.
New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad
With Vistar's advanced ad server and supply-side platform integrated into Quad's In-Store Connect solution, advertisers can now purchase inventory for the in-store retail media network with precision and flexibility. The automated programmatic bidding platform enables brands to auction advertising spots in real-time while optimizing for cost-effectiveness and target audience—all within fractions of a second.
"By integrating Vistar's technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike," said George Forge, Senior Vice President of Client Technology & Product Development at Quad. "We're enabling brands to dynamically reach consumers with agile campaign management, transforming how they can show up in physical retail environments and stand out among heavy competition."
The partnership is consistent with Quad's promise of helping marketers make frictionless consumer connections across physical and digital environments. The In-Store Connect solution, Quad's innovative in-store retail media network, leverages strategically placed in-store digital signage and kiosks including in-aisle screens, endcap displays and store-wide placements. The network enables brands to capture awareness at the moment of truth in retail, driving increased brand recall, engagement and conversion.
"We're excited to partner with Quad to simplify and enhance how brands connect with shoppers in physical retail spaces," said Sean Cheyney, Head of Retail Media, Vistar Media. "By integrating with Vistar's Ad Server and SSP, Quad's In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide."
Since launching in 2024, In-Store Connect has rapidly expanded its regional footprint to include Homeland Stores and The Save Mart Companies locations. The platform provides advertisers access to millions of shoppers, with continuous expansion planned across additional retail brands. Vistar is a leading global provider of out-of-home media, connecting media owners to buyers through their platforms.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
About Vistar
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in
Quad Contact
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
Vistar Contact
Vistar Media PR
vistarmedia@5wpr.com
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SOURCE Quad
FAQ
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