Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
Quad (NYSE: QUAD) on October 9, 2025 introduced natural‑language AI prompting for its Audience Builder, using Snowflake's Cortex AI to speed and simplify creation of targeted audience segments.
The feature lets users generate sophisticated audiences via conversational prompts that access Quad's data stack of billions of household data points, which the company says touches 92% of U.S. households and nearly 97% of the adult U.S. population. Quad says the capability reduces technical barriers, enriches segments with external demographic data, and enables deployment across channels to improve targeting, personalization, and marketing mix measurement.
Quad (NYSE: QUAD) il 9 ottobre 2025 ha introdotto il prompting di IA in linguaggio naturale per il suo Audience Builder, utilizzando Cortex AI di Snowflake per accelerare e semplificare la creazione di segmenti di pubblico mirati.
La funzione permette agli utenti di generare pubblico sofisticato tramite prompt conversazionali che accedono allo stack dati di Quad di miliardi di punti dati relativi alle famiglie, che l'azienda afferma toccano il 92% delle famiglie statunitensi e quasi 97% della popolazione adulta degli Stati Uniti. Quad afferma che la capacità abbassa le barriere tecniche, arricchisce i segmenti con dati demografici esterni e consente l'implementazione su canali per migliorare il targeting, la personalizzazione e la misurazione del mix di marketing.
Quad (NYSE: QUAD) el 9 de octubre de 2025 presentó el prompting de IA en lenguaje natural para su Audience Builder, utilizando Cortex AI de Snowflake para acelerar y simplificar la creación de segmentos de audiencia dirigidos.
La función permite a los usuarios generar audiencias sofisticadas mediante indicaciones conversacionales que acceden a la pila de datos de Quad de miles de millones de puntos de datos de hogares, que la compañía dice que cubren el 92% de los hogares de EE. UU. y casi el 97% de la población adulta de EE. UU.. Quad dice que la capacidad reduce las barreras técnicas, enriquece los segmentos con datos demográficos externos y permite su implementación a través de canales para mejorar el targeting, la personalización y la medición de la mezcla de marketing.
Quad (NYSE: QUAD) 2025년 10월 9일 Audience Builder를 위한 자연어 AI 프롬프트를 도입했으며, Snowflake의 Cortex AI를 사용해 타깃 오디언스 세그먼트의 생성 속도와 단순성을 높였습니다.
이 기능은 사용자가 대화형 프롬프트를 통해 Quad의 데이터 스택에 있는 수십억 개의 가구 데이터 포인트에 접근해 정교한 오디언스를 생성하게 하며, 회사에 따르면 이는 미국 가구의 92%와 거의 미국 성인 인구의 97%를 다룬다고 합니다. Quad는 이 기능이 기술적 장벽을 낮추고, 외부 인구통계 데이터로 세그먼트를 보강하며, 채널 전반에 걸쳐 적용해 타깃팅, 개인화, 마케팅 믹스 측정 등을 개선한다고 말합니다.
Quad (NYSE: QUAD) a introduit le prompting IA en langage naturel pour son Audience Builder le 9 octobre 2025, utilisant Cortex AI de Snowflake pour accélérer et simplifier la création de segments d'audience cibles.
La fonctionnalité permet aux utilisateurs de générer des audiences sophistiquées via des invites conversationnelles qui accèdent à la pile de données de Quad composée de milliards de points de données sur les ménages, que l'entreprise affirme toucher 92% des ménages américains et presque 97% de la population adulte américaine. Quad dit que la capacité réduit les barrières techniques, enrichit les segments avec des données démographiques externes et permet un déploiement sur les canaux pour améliorer le ciblage, la personnalisation et la mesure du mix marketing.
Quad (NYSE: QUAD) führte am 9. Oktober 2025 die Prompting-Funktion für natürliche Sprache in sein Audience Builder ein, wobei Snowflakes Cortex AI zur Beschleunigung und Vereinfachung der Erstellung zielgerichteter Zielgruppensegmente verwendet wird.
Die Funktion ermöglicht es Nutzern, mithilfe von konversationellen Prompts anspruchsvolle Zielgruppen zu generieren, die auf Quad's Datenstapel von Milliarden von Haushaltsdaten zugreifen. Das Unternehmen erklärt, dass dies 92% der US-Haushalte und fast 97% der erwachsenen US-Bevölkerung umfasst. Quad sagt, dass die Fähigkeit technologische Hürden reduziert, Segmente mit externen demografischen Daten anreichert und die Bereitstellung über Kanäle ermöglicht, um Targeting, Personalisierung und Messung des Marketing-Mix zu verbessern.
Quad (NYSE: QUAD) في 9 أكتوبر 2025 قدمت التحفيز بالذكاء الاصطناعي بلغة طبيعية لـ Audience Builder، باستخدام Cortex AI من Snowflake لتسريع وتبسيط إنشاء شرائح الجمهور المستهدفة.
تتيح الميزة للمستخدمين توليد جماهير متقدمة عبر موجهات حوارية تصل إلى مكدس بيانات Quad من مليارات نقاط بيانات الأسر، والتي تقول الشركة إنها تغطي ما يقرب من 92% من الأسر الأمريكية وقرابة 97% من سكان الولايات المتحدة البالغين. تقول Quad إن هذه القدرة تقلل الحواجز التقنية، وتثري الشرائح ببيانات سكانية خارجية، وتمكّن من النشر عبر القنوات لتحسين الاستهداف والتخصيص وقياس مزيج التسويق.
Quad（NYSE: QUAD） 于2025年10月9日为其 Audience Builder 引入了自然语言 AI 提示功能，使用 Snowflake 的 Cortex AI 加速并简化目标受众分段的创建。
该功能允许用户通过对话提示生成复杂的受众，访问 Quad 的包含数十亿条家庭数据点的数据栈，公司表示这覆盖了 92% 的美国家庭和近 97% 的美国成年人口。Quad 表示，这一能力降低了技术门槛，用外部人口统计数据丰富分段，并实现跨渠道部署，以提升目标定位、个性化和营销组合衡量。
- Data stack reaches 92% of U.S. households
- Data stack covers ~97% of adult U.S. population
- Natural‑language prompts remove need for technical query skills
- Audience Builder relies on Snowflake Cortex AI for prompting
Insights
Quad adds Snowflake‑powered natural‑language prompts to speed and simplify audience creation, leveraging its large household data footprint.
Quad's integration of Snowflake Cortex AI into Audience Builder replaces complex queries with conversational prompts, tightening the path from insight to actionable segments. The mechanism combines Quad's household data fabric with NLP to interpret prompts, analyze stored attributes, and enrich segments with external demographics, which should shorten build cycles and reduce reliance on technical staff.
Key dependencies and risks include prompt accuracy, model interpretability, and data governance when enriching with external demographics; adoption hinges on consistent, auditable outputs and integration quality across channels. Monitor operational metrics such as prompt-to-segment time, match rates, and audit logs; also watch client uptake and cross-channel activation in the near term following
Audience builder extracts highly targeted, resilient audiences, now even faster
The AI chat prompt more easily unlocks Quad's data stack of billions of household data points, speeding the time for Quad to build highly relevant audiences while eliminating the need for technical expertise to create or fine tune results. The natural-language feature uses Cortex AI functionality from Snowflake, a leading cloud data platform, to interpret prompts, analyze stored audience attributes, and enrich results with external demographic data.
"From offline to online, across our media, creative and production capabilities, Quad uses its extensive household insights to generate personalized creative, deliver production at scale and optimize media across all channels," said George Forge, Senior Vice President of Client Technology & Product Development, Quad. "By tapping Snowflake's AI expertise for natural language prompts, we're introducing a new level of innovation to our audience targeting process. In the increasingly complex world of marketing, we're making it even easier, faster and more precise to gather insights, build audiences, and help our clients make meaningful connections with their customers, wherever they may be."
"Our collaboration with Quad is a testament to the power of AI to transform how marketers interact with their data," said Erin Foxworthy, Global Head of Marketing & Advertising, Snowflake. "By combining natural language processing with the ease of use that the Snowflake platform provides, we're making it possible for brands to unlock sophisticated insights and act on them with speed and precision."
Quad developed Audience Builder to help its clients reach more relevant audiences by identifying consumers who are more likely to engage with advertiser messaging and to break through walled gardens by providing greater transparency about who the advertisers actually reach. Quad's Audience Builder allows media strategists, analysts and planners to uncover deeper consumer insights and design higher-performing audience profiles that can be deployed across channels to improve marketing mix measurement and incrementality. Intuitive, natural language, AI chat prompting accelerates and streamlines the creation of sophisticated audience segments from Quad's data stack through basic, conversational prompts, such as, "Build an audience of competitive bike riders in
Built on Quad's decades of experience understanding
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
Media Contact
Jennifer Wasmer
Director of External Communications
414-622-2260
jawasmer@quad.com
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SOURCE Quad
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