VALLARTA SUPERMARKETS JOINS QUAD'S IN-STORE CONNECT NETWORK

Rhea-AI Summary

Quad (NYSE: QUAD) has announced a strategic partnership with Vallarta Supermarkets to expand its In-Store Connect retail media network. The collaboration will introduce digital signage across 15 initial Vallarta stores starting Summer 2025, featuring content in both English and Spanish.

The implementation includes kiosks, shelf screens, freezer-aisle screens, and vertical banners, designed to enhance shopper experience and enable CPG brands to engage with Vallarta's high-frequency grocery shoppers. According to research from The Harris Poll and Quad, 88% of consumers find memorable physical store experiences that actively engage customers.

Vallarta Supermarkets, with 60 stores across California and over 8,000 team members, will use this technology to showcase CPG brands, local products, special promotions, and fresh foods, creating a more personalized shopping experience.

Positive

• Partnership expands Quad's retail media network reach in California's growing grocery market
• Digital signage implementation enables bilingual content delivery in English and Spanish
• Integration creates new revenue opportunities through CPG brand advertising
• Technology enhances customer engagement and shopping experience at point of purchase

Negative

• Initial rollout limited to only 15 of 60 total Vallarta stores
• Requires infrastructure integration and technical implementation costs
• Success depends on CPG brand adoption and consumer engagement

News Market Reaction

-1.62%

1 alert

-1.62% News Effect

On the day this news was published, QUAD declined 1.62%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Partnership Brings Digital Media to the Aisles of One of California's Fastest-Growing Grocers

SUSSEX, Wis., July 15, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: Quad), a marketing experience company that solves complex marketing challenges for its clients, is expanding its In-Store Connect retail media network into Vallarta Supermarkets, one of California's top Latino-owned grocery chains.

The partnership brings strategically located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with Vallarta's loyal, high-frequency grocery shoppers at the point of purchase.

"For 40 years, innovation at Vallarta has started with a simple question: how can we better serve our neighbors?" said Steve Netherton, Chief Information Officer & Vice President of Continuous Improvement at Vallarta Supermarkets. "In-Store Connect gives us an effective tool to communicate our unique products and potential savings to shoppers, while opening new opportunities for brands to engage with the communities we serve in meaningful, measurable ways."

Digital signage in high-traffic areas of the stores will spotlight CPG brands, local products, special promotions, and the fresh, authentic foods that make Vallarta a go-to destination for shoppers. In-Store Connect kiosks, shelf screens, freezer-aisle screens and vertical banners will be integrated into the existing store infrastructure. All messaging will run in both English and Spanish.

"In-Store Connect is the retail media network of choice for mid-market grocers and CPG marketers who want to connect with shoppers at scale," said Kevin Bridgewater, Senior Vice President of Retail Solutions at Quad. "This partnership with Vallarta expands our network and gives brands more opportunities to convert shopper attention into action, right in the aisle."

"Together, with Quad, we're finding new ways to make shopping more personal, memorable and impactful," said Jay Sharrock, Chief Merchandising & Marketing Officer at Vallarta Supermarkets. "From thoughtfully designed specialty departments to digital innovations like In-Store Connect, we're creating immersive experiences that deepen shopper loyalty and build lasting connections between consumers, brands and our stores."

The approach resonates: according to recent research from The Harris Poll and Quad, 88% of consumers say, "It's easy to remember physical store experiences that go out of their way to engage customers."

ABOUT QUAD

Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.

Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.

For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.

ABOUT VALLARTA SUPERMARKETS
Since 1985, Vallarta Supermarkets has been bringing families together over fresh and authentic food. Vallarta's mission is to serve the community with respect and pride, providing authentic, traditional, fresh products for the whole family. Vallarta celebrates the food, culture, colors, and vibrant energy of Mexico and Latin America. As of 2025, Vallarta counts 60 stores throughout California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, Monterey, Santa Cruz, Stanislaus, and Fresno counties), and more than 8,000 team members.

Quad Media Contact
Sarah Mikhailova
Media Relations Manager
212-672-1319
sumikhailova@quad.com

Vallarta Media Contact
BLND PR
vallarta@blndpr.com 

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SOURCE Quad

FAQ

What is the partnership between Quad and Vallarta Supermarkets?

Quad is implementing its In-Store Connect retail media network in 15 Vallarta Supermarket locations, featuring digital signage for CPG brands, local products, and promotions in both English and Spanish.

How many stores does Vallarta Supermarkets operate in 2025?

Vallarta Supermarkets operates 60 stores throughout California and employs more than 8,000 team members across multiple counties.

What types of digital displays will be installed in Vallarta stores?

The installation includes kiosks, shelf screens, freezer-aisle screens, and vertical banners integrated into existing store infrastructure.

How will the Quad partnership benefit Vallarta shoppers?

The partnership will enhance shopping experience by providing bilingual digital content, highlighting special promotions, showcasing fresh foods, and delivering personalized communications to shoppers.

What percentage of consumers remember engaging store experiences?

According to Harris Poll and Quad research, 88% of consumers say it's easy to remember physical store experiences that go out of their way to engage customers.