VALLARTA SUPERMARKETS JOINS QUAD'S IN-STORE CONNECT NETWORK
Quad (NYSE: QUAD) has announced a strategic partnership with Vallarta Supermarkets to expand its In-Store Connect retail media network. The collaboration will introduce digital signage across 15 initial Vallarta stores starting Summer 2025, featuring content in both English and Spanish.
The implementation includes kiosks, shelf screens, freezer-aisle screens, and vertical banners, designed to enhance shopper experience and enable CPG brands to engage with Vallarta's high-frequency grocery shoppers. According to research from The Harris Poll and Quad, 88% of consumers find memorable physical store experiences that actively engage customers.
Vallarta Supermarkets, with 60 stores across California and over 8,000 team members, will use this technology to showcase CPG brands, local products, special promotions, and fresh foods, creating a more personalized shopping experience.
Quad (NYSE: QUAD) ha annunciato una partnership strategica con Vallarta Supermarkets per espandere la sua rete di media retail In-Store Connect. La collaborazione introdurrà segnaletica digitale in 15 negozi Vallarta iniziali a partire dall'estate 2025, con contenuti in inglese e spagnolo.
L'implementazione comprende chioschi, schermi sugli scaffali, schermi nei corridoi dei congelatori e banner verticali, progettati per migliorare l'esperienza dei clienti e permettere ai marchi CPG di interagire con gli acquirenti abituali di Vallarta. Secondo una ricerca di The Harris Poll e Quad, l'88% dei consumatori apprezza esperienze memorabili nei negozi fisici che coinvolgono attivamente i clienti.
Vallarta Supermarkets, con 60 punti vendita in California e oltre 8.000 dipendenti, utilizzerà questa tecnologia per promuovere marchi CPG, prodotti locali, offerte speciali e alimenti freschi, creando un'esperienza di acquisto più personalizzata.
Quad (NYSE: QUAD) ha anunciado una alianza estratégica con Vallarta Supermarkets para expandir su red de medios minoristas In-Store Connect. La colaboración introducirá señalización digital en 15 tiendas Vallarta iniciales a partir del verano de 2025, con contenido en inglés y español.
La implementación incluye kioscos, pantallas en estantes, pantallas en los pasillos de congelados y pancartas verticales, diseñadas para mejorar la experiencia de compra y permitir que las marcas CPG interactúen con los compradores frecuentes de Vallarta. Según una investigación de The Harris Poll y Quad, el 88% de los consumidores valora las experiencias memorables en tiendas físicas que involucran activamente a los clientes.
Vallarta Supermarkets, con 60 tiendas en California y más de 8,000 empleados, utilizará esta tecnología para mostrar marcas CPG, productos locales, promociones especiales y alimentos frescos, creando una experiencia de compra más personalizada.
Quad (NYSE: QUAD)는 Vallarta Supermarkets와 전략적 파트너십을 체결하여 In-Store Connect 리테일 미디어 네트워크를 확장할 예정입니다. 이번 협력을 통해 2025년 여름부터 15개 Vallarta 매장에 영어와 스페인어로 된 디지털 사이니지가 도입됩니다.
설치에는 키오스크, 선반 스크린, 냉동 식품 통로 스크린, 수직 배너가 포함되며, 이는 쇼핑객 경험을 향상시키고 CPG 브랜드가 Vallarta의 빈번한 식료품 구매 고객과 소통할 수 있도록 설계되었습니다. The Harris Poll과 Quad의 조사에 따르면 소비자의 88%가 고객을 적극적으로 참여시키는 기억에 남는 오프라인 매장 경험을 선호한다고 합니다.
캘리포니아에 60개 매장과 8,000명 이상의 직원을 보유한 Vallarta Supermarkets는 이 기술을 활용해 CPG 브랜드, 현지 제품, 특별 프로모션, 신선식품을 선보이며 보다 개인화된 쇼핑 경험을 제공할 계획입니다.
Quad (NYSE : QUAD) a annoncé un partenariat stratégique avec Vallarta Supermarkets pour étendre son réseau média In-Store Connect. Cette collaboration introduira une signalétique numérique dans 15 magasins Vallarta initiaux à partir de l'été 2025, avec des contenus en anglais et en espagnol.
La mise en place comprend des kiosques, des écrans sur les étagères, des écrans dans les allées des congélateurs et des bannières verticales, conçus pour améliorer l'expérience des acheteurs et permettre aux marques CPG d'engager les clients réguliers de Vallarta. Selon une étude de The Harris Poll et Quad, 88 % des consommateurs apprécient les expériences en magasin mémorables qui impliquent activement les clients.
Vallarta Supermarkets, avec 60 magasins en Californie et plus de 8 000 employés, utilisera cette technologie pour mettre en avant les marques CPG, les produits locaux, les promotions spéciales et les produits frais, créant ainsi une expérience d'achat plus personnalisée.
Quad (NYSE: QUAD) hat eine strategische Partnerschaft mit Vallarta Supermarkets angekündigt, um sein In-Store Connect Retail-Mediennetzwerk auszubauen. Die Zusammenarbeit wird ab Sommer 2025 digitale Beschilderung in 15 ausgewählten Vallarta-Filialen einführen, mit Inhalten in Englisch und Spanisch.
Die Umsetzung umfasst Kioske, Regalschirme, Gefriergang-Bildschirme und vertikale Banner, die darauf ausgelegt sind, das Einkaufserlebnis zu verbessern und CPG-Marken die Möglichkeit zu geben, mit den häufigen Kunden von Vallarta in Kontakt zu treten. Laut einer Studie von The Harris Poll und Quad finden 88 % der Verbraucher unvergessliche Einkaufserlebnisse im physischen Laden, die Kunden aktiv einbinden.
Vallarta Supermarkets, mit 60 Filialen in Kalifornien und über 8.000 Mitarbeitern, wird diese Technologie nutzen, um CPG-Marken, lokale Produkte, Sonderaktionen und frische Lebensmittel zu präsentieren und so ein persönlicheres Einkaufserlebnis zu schaffen.
- Partnership expands Quad's retail media network reach in California's growing grocery market
- Digital signage implementation enables bilingual content delivery in English and Spanish
- Integration creates new revenue opportunities through CPG brand advertising
- Technology enhances customer engagement and shopping experience at point of purchase
- Initial rollout limited to only 15 of 60 total Vallarta stores
- Requires infrastructure integration and technical implementation costs
- Success depends on CPG brand adoption and consumer engagement
Insights
Quad expands its retail media network to Vallarta's stores, strengthening its position in the growing in-store digital advertising market.
Quad's expansion of its In-Store Connect network into Vallarta Supermarkets represents a strategic growth opportunity in the retail media landscape. This partnership gives Quad access to 15 initial stores of Vallarta's 60-store network across California, with Vallarta being highlighted as one of California's fastest-growing Latino-owned grocery chains.
The implementation includes digital signage across high-traffic areas—kiosks, shelf screens, freezer-aisle screens, and vertical banners—all integrated into existing store infrastructure with bilingual messaging. This creates multiple touchpoints throughout the shopper journey, increasing the potential for conversion directly at the point of purchase.
What makes this particularly valuable is Vallarta's customer base: high-frequency grocery shoppers with strong brand loyalty. For CPG marketers, this provides access to a desirable Hispanic consumer demographic that's typically harder to reach through traditional media channels. The Latino consumer market represents over
This move strengthens Quad's competitive position specifically in the mid-market grocery segment, where they're positioning In-Store Connect as the "retail media network of choice." The timing is excellent as retailers increasingly seek to monetize their physical spaces through retail media networks, which provide higher-margin revenue streams compared to traditional retail operations.
For Quad, this partnership diversifies their revenue streams beyond their traditional print services, aligning with their strategic transition to becoming a "marketing experience company" rather than just a printing business. The retail media network expansion represents a modernization of their business model that leverages their existing client relationships with CPG brands while creating new digital revenue opportunities.
Partnership Brings Digital Media to the Aisles of One of
The partnership brings strategically located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with Vallarta's loyal, high-frequency grocery shoppers at the point of purchase.
"For 40 years, innovation at Vallarta has started with a simple question: how can we better serve our neighbors?" said Steve Netherton, Chief Information Officer & Vice President of Continuous Improvement at Vallarta Supermarkets. "In-Store Connect gives us an effective tool to communicate our unique products and potential savings to shoppers, while opening new opportunities for brands to engage with the communities we serve in meaningful, measurable ways."
Digital signage in high-traffic areas of the stores will spotlight CPG brands, local products, special promotions, and the fresh, authentic foods that make Vallarta a go-to destination for shoppers. In-Store Connect kiosks, shelf screens, freezer-aisle screens and vertical banners will be integrated into the existing store infrastructure. All messaging will run in both English and Spanish.
"In-Store Connect is the retail media network of choice for mid-market grocers and CPG marketers who want to connect with shoppers at scale," said Kevin Bridgewater, Senior Vice President of Retail Solutions at Quad. "This partnership with Vallarta expands our network and gives brands more opportunities to convert shopper attention into action, right in the aisle."
"Together, with Quad, we're finding new ways to make shopping more personal, memorable and impactful," said Jay Sharrock, Chief Merchandising & Marketing Officer at Vallarta Supermarkets. "From thoughtfully designed specialty departments to digital innovations like In-Store Connect, we're creating immersive experiences that deepen shopper loyalty and build lasting connections between consumers, brands and our stores."
The approach resonates: according to recent research from The Harris Poll and Quad,
ABOUT QUAD
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
ABOUT VALLARTA SUPERMARKETS
Since 1985, Vallarta Supermarkets has been bringing families together over fresh and authentic food. Vallarta's mission is to serve the community with respect and pride, providing authentic, traditional, fresh products for the whole family. Vallarta celebrates the food, culture, colors, and vibrant energy of
Quad Media Contact
Sarah Mikhailova
Media Relations Manager
212-672-1319
sumikhailova@quad.com
Vallarta Media Contact
BLND PR
vallarta@blndpr.com
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SOURCE Quad
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