FERRARI: COMMERCIAL POLICY UPDATE
Rhea-AI Summary
Ferrari (NYSE/EXM: RACE) has announced an update to its commercial policy in response to new import tariffs on EU cars into the USA. The company will:
- Maintain current pricing for all models imported before April 2, 2025
- Keep unchanged prices for Ferrari 296, SF90, and Roma models regardless of import date
- Implement up to 10% price increases for remaining models affected by new import conditions
While maintaining its commitment to client protection, Ferrari confirms its 2025 financial targets, though noting a potential risk of 50 basis points reduction in profitability percentage margins (EBIT and EBITDA margins).
Positive
- Price protection maintained for Ferrari 296, SF90, and Roma models
- 2025 financial targets maintained despite tariff impact
- price increase capped at 10% for affected models
Negative
- Up to 10% price increase for some models due to US import tariffs
- Potential 50 basis points reduction in EBIT and EBITDA margins
- New tariffs affecting pricing strategy in key US market
News Market Reaction 1 Alert
On the day this news was published, RACE gained 3.16%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
FERRARI: COMMERCIAL POLICY UPDATE
Maranello, 27 March 2025 - Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or the “Company”) announces it will update its commercial policy, based on the preliminary information currently available regarding the introduction of import tariffs on EU cars into the USA.
While reaffirming its commitment to maximum client attention and protection and with the goal to provide certainty to them:
- The commercial terms will remain unchanged for orders of all models imported before April 2, 2025 and for orders of the following three families - Ferrari 296, SF90 and Roma - regardless the import date.
- For the current remaining models, the new import conditions will be partially reflected on pricing, up to a maximum 10 per cent increase, in coordination with our dealer network.
On such basis, Ferrari confirms its financial targets for 2025, with a potential risk of 50 basis points reduction on profitability percentage margins (EBIT and EBITDA margins).
For further information:
Ferrari Press Office
tel.: +39 0536 949337
Email: media@ferrari.com
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