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From Fierce Rivals to Partners: Omar Tawakol joins super{set}, a venture studio that builds AI-powered, category-defining companies

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super{set}, a venture studio focused on AI startups, has announced Omar Tawakol joining as General Partner. Tawakol, currently CEO of Rembrand, brings extensive experience in AI and data platforms, having founded companies like Voicea (acquired by Cisco) and BlueKai (acquired by Oracle).

In his new role, Tawakol will focus on identifying opportunities at the intersection of AI, data, and enterprise applications while continuing his position at Rembrand. The appointment comes during a growth period for super{set}, marked by the recent acquisition of their portfolio company Habu by LiveRamp (NYSE: RAMP), and ongoing success of other ventures including Ketch, Checksum, Kapstan, and Boombox.

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Positive

  • Strategic addition of experienced AI industry leader Omar Tawakol as General Partner
  • Recent successful exit through Habu's acquisition by LiveRamp (RAMP)
  • Strong portfolio performance with multiple active companies

Negative

  • None.

News Market Reaction 1 Alert

-0.07% News Effect

On the day this news was published, RAMP declined 0.07%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

SAN FRANCISCO, March 4, 2025 /PRNewswire/ -- super{set}, the pioneering venture studio that founds, funds, and builds data-driven AI startups, today announced that Omar Tawakol has joined the firm as a General Partner. A seasoned entrepreneur and industry leader, Tawakol brings decades of experience in AI, data platforms, and enterprise software, further advancing super{set}'s mission.

Tawakol is a highly respected innovator and is currently the co-founder and CEO of Rembrand, an AI-powered in-scene media and virtual product placement company. Before Rembrand, Tawakol founded and led multiple successful ventures, including Voicea, an AI-driven enterprise productivity platform acquired by Cisco, and BlueKai, a leading data management platform acquired by Oracle.

As a General Partner at super{set}, Tawakol will play a key role in identifying new opportunities and forming new companies at the intersection of AI, data, and enterprise applications, recruiting world-class talent, and mentoring founders. Tawakol will continue in his role as CEO of Rembrand.

"One of our core values at super{set} is to build fiercely but honorably—Omar Tawakol taught us that," said Tom Chavez, co-founder and managing partner of super{set}. "In my second company, we went head-to-head as rivals, and I saw firsthand his tenacity, intelligence, and fierce resolve. There could be no greater endorsement of what we're building than Omar's desire to join us, and we're fired up to create and scale companies together."

Tawakol joins super{set} at a time of accelerated growth, following the successful acquisition of Habu, a super{set} formation, by LiveRamp (NYSE: RAMP), and the continued momentum of portfolio companies like Ketch, Checksum, Kapstan, and Boombox.

"super{set} provides founders more than capital. As industry veterans and operators, they know how to assemble world class teams that build category-defining companies," said Omar Tawakol. "These are very exciting times. The market is hungry for AI applications that drive real business impact and streamline how companies produce and stay competitive. super{set}'s approach aligns perfectly with my passion for turning groundbreaking AI innovation into enduring companies."

About super{set}

super{set} is a venture studio dedicated to founding, funding, and building data-driven AI software companies. Founded by serial entrepreneurs Tom Chavez and Vivek Vaidya, super{set} partners with world-class founders to develop high-impact companies that redefine industries. For more information, visit www.superset.com.

Contact:
Deirdre Mahon
deirdre@superset.com
(415) 686 5703

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/from-fierce-rivals-to-partners-omar-tawakol-joins-superset-a-venture-studio-that-builds-ai-powered-category-defining-companies-302391116.html

SOURCE Superset

FAQ

What is Omar Tawakol's role at super{set} and what experience does he bring?

Omar Tawakol joins super{set} as General Partner, bringing experience as founder of Voicea (acquired by Cisco) and BlueKai (acquired by Oracle). He'll identify new AI opportunities while maintaining his CEO position at Rembrand.

How does the Habu acquisition by LiveRamp (RAMP) impact super{set}'s portfolio?

The acquisition of Habu by LiveRamp (RAMP) demonstrates super{set}'s successful track record in building and scaling valuable AI-driven companies.

Which companies are currently in super{set}'s portfolio besides the recently acquired Habu?

super{set}'s current portfolio includes Ketch, Checksum, Kapstan, and Boombox, all showing continued momentum.

What will be Omar Tawakol's main responsibilities at super{set}?

Tawakol will identify new opportunities in AI and enterprise applications, recruit talent, and mentor founders while maintaining his CEO role at Rembrand.
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