Predactiv Launches Secure PII Onboarding & Identity Integration with LiveRamp

Rhea-AI Summary

Predactiv announced a new integration with LiveRamp (NYSE: RAMP) on March 4, 2026 that enables secure onboarding of offline PII into The Predactiv Data Platform.

The integration lets organizations translate PII into privacy-safe identifiers (hashed emails, MAIDs, IP-based IDs) via LiveRamp, then onboard those identifiers for modeling, analytics, enrichment, Lookalike Modeling, and audience activation.

This expands Predactiv's identity resolution workflows and creates pathways for data owners to convert first-party PII into monetizable, privacy-compliant data products without building internal identity graphs.

Positive

• LiveRamp integration enables secure PII onboarding into Predactiv platform
• Supports Lookalike Modeling and audience activation using translated identifiers
• New monetization pathway for PII-rich data owners to build privacy-compliant data products

Negative

• Privacy regulations historically limit direct PII use despite translation workflows
• Operational dependency on LiveRamp for identity resolution and identifier translation

News Market Reaction – RAMP

-0.35%

1 alert

-0.35% News Effect

On the day this news was published, RAMP declined 0.35%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $29.39 Vol: Volume 1,016,421 is sligh...

normal vol

$29.39 Last Close

Volume Volume 1,016,421 is slightly below the 20-day average of 1,078,499 (relative volume 0.94x). normal

Technical Price at $28.76 is slightly below the 200-day MA of $28.8, suggesting a flat longer-term trend.

Peers on Argus

RAMP gained 2.79% while only one scanned peer (RZLV) showed notable upside momen...

1 Up

RAMP gained 2.79% while only one scanned peer (RZLV) showed notable upside momentum and others were mixed, indicating today’s move appears more stock-specific than broad sector rotation.

Historical Context

5 past events · Latest: Feb 20 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 20	AI partnership	Positive	+1.3%	Scowtt AI models integrated into LiveRamp’s platform for predictive optimization.
Feb 19	Audience partnership	Positive	+0.8%	Canela Media deal expands reach to OTT Hispanic audiences via RampID.
Feb 17	Conference appearance	Neutral	+2.3%	Management presentation at Morgan Stanley TMT investor conference.
Feb 17	Board appointment	Positive	+0.8%	Appointment of commerce media executive Kristi Argyilan to Board.
Feb 12	Buyback increase	Positive	+0.0%	Share repurchase authorization raised to $1.5B with $337M remaining.

Pattern Detected

Recent positive corporate updates and partnerships have generally coincided with modestly positive next-day moves, while the large buyback authorization saw no immediate reaction.

Recent Company History

Over the past few weeks, LiveRamp has reported several strategic developments. A new AI-focused partnership with Scowtt on Feb 20 and a Hispanic audience partnership with Canela Media on Feb 19 both coincided with modest gains. Investor-focused visibility increased with a Morgan Stanley TMT Conference presentation and the appointment of commerce media executive Kristi Argyilan to the Board on Feb 17. On Feb 12, LiveRamp expanded its share repurchase authorization to $1.5 billion, though that news produced no immediate price move.

Market Pulse Summary

This announcement highlights LiveRamp’s expanding role in privacy-safe data enablement by powering P...

Analysis

This announcement highlights LiveRamp’s expanding role in privacy-safe data enablement by powering Predactiv’s secure onboarding of PII into interoperable identifiers. It reinforces themes seen in recent partnerships and product updates aimed at improving activation and modeling across channels. Investors may track how integrations like this affect customer adoption, data volumes, and usage of features such as lookalike modeling, while also monitoring ongoing corporate actions like the extended $1.5 billion repurchase authorization and Board changes for strategic signals.

Key Terms

pii, hashed email addresses (hems), mobile advertising ids (maids), identity resolution, +1 more

5 terms

pii technical

"using offline data (i.e., PII data elements such as name, address, email, phone)"

Personally Identifiable Information (PII) is any data that can identify or be used to contact a specific person, such as names, addresses, email, government ID numbers, phone numbers, or medical records. For investors, PII matters because mishandling or losing it can lead to regulatory fines, legal liability, customer loss and reputational damage—similar to a company misplacing the keys to customers’ identities, which can erode value and increase costs.

hashed email addresses (hems) technical

"privacy-compliant identifiers, including Hashed Email Addresses (HEMs), Mobile Advertising IDs"

A hashed email address is an email that has been converted into a fixed string of characters using a one-way coding process so the original address cannot be read, like turning a name into a fingerprint. Investors care because firms use these scrambled identifiers to match customers across systems, measure marketing and loyalty programs, and target ads without exposing raw personal data; accuracy and privacy compliance of this practice can affect revenue, user trust, and regulatory risk.

mobile advertising ids (maids) technical

"including Hashed Email Addresses (HEMs), Mobile Advertising IDs (MAIDs), and IP-based identifiers."

A mobile advertising identifier (MAID) is a unique, resettable code assigned by a phone’s operating system to track and measure advertising activity on that device, like a temporary loyalty number a store uses to remember a shopper’s preferences. Investors care because MAIDs power targeted ads and measurement that drive ad revenue and user acquisition costs; changes in how they can be used or restricted directly affect companies that rely on mobile advertising income.

identity resolution technical

"Send PII securely to LiveRamp for identity resolution."

Identity resolution is the process of stitching together pieces of data—like email addresses, device IDs, purchase history and other signals—so a company can recognize when different interactions belong to the same person. For investors, it matters because better identity resolution improves marketing efficiency, customer measurement and fraud detection, which can raise revenue predictability and reduce compliance risk; think of it as turning scattered puzzle pieces into a single, usable customer portrait.

lookalike modeling technical

"including the company's newly launched Lookalike Modeling feature."

Lookalike modeling is a data-driven method that finds new potential customers who resemble a company’s best existing customers, using patterns in demographics, behavior, or purchase history. For investors, it matters because it can make marketing and sales more efficient—like using a map of where good customers live to find more nearby—potentially lowering customer acquisition costs, improving growth forecasts, and exposing the business to data-privacy or targeting risk.

AI-generated analysis. Not financial advice.

New capability offers data owners the ability to translate PII into privacy-safe identifiers, unlocking data enablement capabilities including modeling and audience activation within The Predactiv Data Platform.

PALO ALTO, Calif., March 4, 2026 /PRNewswire/ -- Predactiv today announced a new integration with LiveRamp (NYSE: RAMP), the leader in data collaboration, that enables brands and organizations using offline data  (i.e., PII data elements such as name, address, email, phone) to responsibly onboard and translate that data into secure and interoperable identifiers for activation within The Predactiv Data Platform.

This release marks a significant expansion of the types of data that can be enabled within Predactiv's ecosystem. Organizations are no longer restricted by PII when it comes to leveraging data enablement opportunities with The Predactiv Data Platform and can now benefit from all platform features, including the company's newly launched Lookalike Modeling feature. By enabling secure identity resolution workflows, Predactiv now supports a broader universe of data owners seeking to transform first-party PII assets into monetizable, privacy-safe data products.

Expanding What's Possible with Privacy-First Design

Historically, privacy regulations and platform constraints have limited the direct onboarding of PII into advertising and modeling environments. With this new integration, data owners and Predactiv clients can:

• Send PII securely to LiveRamp for identity resolution.
• Translate PII into privacy-compliant identifiers, including Hashed Email Addresses (HEMs), Mobile Advertising IDs (MAIDs), and IP-based identifiers.
• Seamlessly onboard those translated identifiers into The Predactiv Data Platform for modeling, analytics, enrichment, and activation.

The result is a simplified workflow that preserves user privacy while dramatically expanding the scope of usable data for all platform capabilities. Once PII has been translated into acceptable identifiers, clients can build modeled audiences based on first-party customer data and expand their seed datasets into scalable, high-propensity segments for activation or even build new privacy-compliant data products.

Unlocking New Revenue Streams

For data providers, retailers, survey-based research firms, and other organizations holding PII-rich datasets, the ability to onboard PII creates an enticing pathway to new revenue streams. By connecting secure identity resolution with automated modeling, Predactiv enables partners to convert existing PII assets into revenue-generating audience products and solutions, all without the need for internal identity graphs or custom engineering workflows.

"This integration with LiveRamp is a natural extension of our Lookalike Modeling release and our broader platform vision," said Michael Gorman, Chief Product Officer at Predactiv. "We've always believed that the future of data enablement must be both privacy-safe and performance-driven. Now, we're enabling a new class of data owners to participate in the ad tech economy."

A Connected Platform Vision

With the launch of Lookalike Modeling and now PII onboarding, the Predactiv Data Platform continues to evolve into a comprehensive infrastructure layer for data enablement that brings together first party data, identity resolution, modeling, insights, and audience activation in a unified environment.

About Predactiv

Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of Predactiv's platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA.

View original content to download multimedia:https://www.prnewswire.com/news-releases/predactiv-launches-secure-pii-onboarding--identity-integration-with-liveramp-302703546.html

SOURCE Predactiv

FAQ

What does the Predactiv and LiveRamp (RAMP) integration announced March 4, 2026 do?

It enables secure onboarding of offline PII by translating it into privacy-safe identifiers for Predactiv. According to Predactiv, LiveRamp will resolve PII into hashed emails, MAIDs, and IP-based IDs for modeling and activation within the platform.

How will the RAMP integration affect Predactiv's Lookalike Modeling feature?

It broadens available seed data by allowing first-party PII to be translated for modeling. According to Predactiv, clients can convert translated identifiers into modeled audiences and expand seed datasets for scalable activation.

Can data providers monetize PII using Predactiv and LiveRamp (RAMP)?

Yes — the integration creates a pathway to convert PII into revenue-generating, privacy-compliant audience products. According to Predactiv, partners can onboard translated identifiers without building internal identity graphs or custom engineering.

What privacy safeguards are included in the Predactiv and LiveRamp (RAMP) workflow?

PII is sent securely to LiveRamp for identity resolution and translated into privacy-compliant identifiers before use. According to Predactiv, this preserves user privacy while enabling modeling, enrichment, and activation.

Does Predactiv rely on LiveRamp (RAMP) for identity resolution after this integration?

Yes — Predactiv uses LiveRamp to translate PII into interoperable identifiers for platform use. According to Predactiv, LiveRamp performs the identity resolution step prior to onboarding into Predactiv's environment.

Who can benefit from Predactiv's LiveRamp (RAMP) integration announced March 4, 2026?

Data providers, retailers, and survey-based research firms holding PII-rich datasets can benefit from new activation and monetization paths. According to Predactiv, these organizations can transform first-party PII into privacy-safe data products.