SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'
Rhea-AI Summary
Silversea, a luxury and expedition travel brand, has launched its new brand positioning campaign 'To Finding More' on March 14, 2025. The initiative aims to celebrate travel experiences while appealing to guests' curiosity with emotion and authenticity.
The reimagined brand expression establishes new luxury standards by positioning guests as creators of their own stories through a distinctive tone of voice and visual language. The campaign highlights the brand's immersive experiences, including their S.A.L.T.
The new positioning targets 'Eternal Wanderers' - discerning explorers seeking cultural discovery and self-enrichment through travel experiences. The campaign will be integrated across all Silversea channels, aiming to redefine luxury advertising by focusing on discovery and authentic connections.
Positive
- Development of world's southernmost hotel strengthens market position in luxury polar exploration
- Expansion of premium fleet with two new Nova-Class ships
- Unique differentiation through S.A.L.T. culinary program enhancing customer experience
Negative
- None.
News Market Reaction
On the day this news was published, RCL gained 1.98%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
'To Finding More' celebrates the joy of travel and appeals to the shared curiosity of Silversea's guests with emotion and authenticity
Prioritizing emotion and authenticity, To Finding More positions Silversea guests as the creators of their own stories. A new visual language and distinctive tone of voice speak to their innate curiosity and inspires exploration. Through vivid imagery, it captures genuine connections and unforgettable moments, creating stories travelers are drawn to and eager to experience.
"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert Hernandez, president, Silversea. "It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort."
Silversea's new brand positioning reflects its guests' worldly curiosity, while uniting travelers through a shared mindset. Affectionately known as Eternal Wanderers, these discerning explorers seek cultural discovery, crave new adventures, and are dedicated to self-enrichment. To Finding More embodies Silversea's commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, and the development of the world's southernmost hotel, highlight Silversea's dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel, and polar exploration.
"Guests choose Silversea for the unparalleled experiences that can't be found anywhere else, and our new brand positioning brings them even closer To Finding More," said Annette Diaz, interim chief marketing officer, Silversea. "Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer."
Learn more about Silversea's new brand positioning, To Finding More:
www.silversea.com/lp-to-finding-more.html
About Silversea
Silversea is the leading experiential luxury and expedition travel brand, offering guests immersive experiences on all seven continents, personalized service, and an innovative culinary offering aboard its 12 intimate ocean and expedition ships. Silversea's itineraries encompass an unparalleled range of destinations worldwide, from the Mediterranean and the
Silversea is owned by global cruise company Royal Caribbean Group (NYSE: RCL). For more information, visit www.silversea.com.
About Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader with a global fleet of 67 ships across its five brands traveling to all seven continents. With a mission to deliver the best vacations responsibly, Royal Caribbean Group serves millions of guests each year through its portfolio of best-in-class brands, including Royal Caribbean, Celebrity Cruises, and Silversea; and an expanding portfolio of land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection. The company also owns
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SOURCE Silversea Cruises
FAQ
What is Silversea's new brand positioning campaign launched in March 2025?
What new ships are part of Silversea's Nova-Class fleet?
What unique culinary program does Silversea offer to its guests?
What significant development project is Silversea undertaking in polar regions?
