RedCloud Delivers Stellar Year-Over-Year Customer Growth In H1 With Positive Retailer Purchasing Behavior

Rhea-AI Summary

RedCloud Holdings (RCT) reported significant customer growth in H1 2025, with its active retailer base more than doubling to 68,089 customers, marking a 110% increase year-over-year. The company's active distributor base grew by 136% to 1,017 distributors.

The RedAI Trading Platform demonstrated strong performance with retailer purchasing behavior showing a 214% increase in multi-brand orders. This growth indicates improved supply chain efficiency and expanded product choices through the Red101 app, enabling retailers to access more products from local distributors at competitive prices.

Positive

• Active retailer base grew 110% YoY to 68,089 customers
• Distributor customer base increased 136% YoY to 1,017
• 214% increase in multi-brand orders, indicating improved product adoption
• Enhanced data quality and market insights through expanded customer base

Negative

• None.

Insights

Financial Growth Analyst

RedCloud demonstrates exceptional growth with retailers up 110% and distributors up 136% YoY, signaling strong market penetration and platform adoption.

RedCloud has delivered remarkable customer acquisition in H1 2025, with its active retailer base growing 110% year-over-year to 68,089 customers, compared to 32,405 in the same period last year. Even more impressive is the 136% growth in active distributor customers, reaching 1,017 from 431 previously. These growth rates indicate exceptional market penetration for RedCloud's trading platform.

The 214% increase in multi-brand orders is particularly significant as it demonstrates two critical success factors: first, retailers are finding increased value in the platform's selection; second, the network effect is strengthening as more participants join the ecosystem. This metric validates RedCloud's ability to create a self-reinforcing marketplace where increased supply diversity drives retailer engagement.

What makes these figures especially compelling is the correlation between user growth and platform utilization depth. The substantial increase in multi-brand ordering suggests users aren't merely signing up but actively deepening their engagement with the platform. This behavioral shift indicates RedCloud is successfully addressing fragmentation in FMCG supply chains by creating more efficient connections between distributors and retailers.

The recently launched TradeX bulk trading program appears to be complementing this growth trajectory, potentially offering volume efficiencies that could further accelerate adoption. The consistent growth across both sides of the marketplace – retailers and distributors – indicates RedCloud has achieved the difficult balance required for marketplace success: simultaneous value delivery to all participants in the ecosystem.

LONDON, Aug. 11, 2025 (GLOBE NEWSWIRE) -- RedCloud Holdings plc (“RCT”) (“RedCloud” or the “Company”) ​​today announces positive year-over-year customer growth numbers across its markets with a growing appetite for bulk trade between distributors, while also making positive progress on key retailer purchasing metrics.

During the first half of 2025, the Company more than doubled its active retailer base to 68,089 customers, from 32,405 for the same period last year, representing growth of 110%. For the same period, the Company’s active distributor customers increased by 136% year over year to 1,017, from 431 during the same period in the previous year.  

The increase in customer numbers brings greater diversity of inventory data sets gathered on the RedAI Trading Platform, further deepening the quality of data, market insights and trade intelligence for the Company’s customers to grow and improve their business performance.

In addition to customer growth as a sign of progress, the Company closely monitors purchasing trends within its retailer base through the Red101 app, with the intention of maximizing choice and flexibility for its retail customers. Comparing the first half of 2025 to the same period last year, the Company reports a 214% increase in orders containing multiple brands - demonstrating the Company’s ability to improve both consistent supply and assortment for retailers, while bringing opportunities for brands and distributors to reach new customers through the Red101 app.

“Today we are proud to announce solid growth in customer numbers in the first half of 2025, alongside encouraging buying behavior from retailers across adjacent categories and from alternative distributors. Metrics around customer behavior are strong indicators of how the RedAI Trading Platform and Red101 app deliver transparency and choice to supply chains – such as the ability for retailers to choose more products from the best local distributors, in quantities they need and at competitive prices,” commented Justin Floyd, Co-Founder & CEO of RedCloud. “We are proud of the growth we continue to deliver and are thankful to our customers for joining us on the open commerce journey. When combined with initiatives such as the recently launched TradeX bulk trading program, we remain extremely confident about progress towards our mission to deliver the new operating system for global FMCG trade.”

About RedCloud Holdings plc

RedCloud has developed and operates the RedCloud trading platform (the “Platform”), that facilitates the trading of everyday consumer supplies of fast-moving consumer goods (“FMCG”) products across business supply chains. RedCloud believes its Platform solves a decades old problem of how to unlock and enable access to key purchase and sales data between brands, distributors and retailers in high growth consumer markets.

Through RedCloud’s Platform, retailers are enabled to use data driven insights backed by artificial intelligence (“AI”) to help make faster and easier business-to-business (“B2B”) purchases and inventory decisions from brands and distributors by breaking down complex purchasing behaviors of large product inventory catalogues. For more information about RedCloud and its Platform, please visit www.redcloudtechnology.com and connect on LinkedIn.

Forward-Looking Statements

The information in this press release may include forward-looking statements within the meaning of the federal securities laws. These statements generally relate to future events or our future financial or operating performance. When used in this press release, words such as “expect,” “project,” “estimate,” “believe,” “anticipate,” “intend,” “plan,” “seek,” “forecast,” “target,” “predict,” “may,” “should,” “would,” “could,” and “will,” the negative of these terms and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. Forward-looking statements are based on management’s current expectations and assumptions, and are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict, including, but not limited to,the continued growth of the Company’s customer base, customers’ purchasing behavior and requisite needs, the Company’s ability to continue to provide distributors and retailers with adequate resources to conduct their business and the effectiveness of collected data through the RedAI Trading Platform to provide transparency and choice to supply chains. As a result, actual results could differ materially from those indicated in these forward-looking statements. When considering these forward-looking statements, you should keep in mind the risk factors and other cautionary statements in RedCloud’s described in “Cautionary Note Regarding Forward-Looking Statements,” “Item 3. Key Information – D. Risk Factors” and “Item 5. Operating and Financial Review and Prospects” in RedCloud’s Annual Report on Form 20-F for the year ended December 31, 2024, which was filed with the Securities and Exchange Commission (the “SEC”) on May 16, 2025, as well as other documents filed by the Company with the SEC. RedCloud undertakes no obligation and does not intend to update these forward-looking statements to reflect events or circumstances occurring after this press release. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Information contained on, or that can be accessed through, the Company's website or any other website or any social media is expressly not incorporated by reference into and is not a part of this press release.

Contacts:

Investor Relations
Ryan Flanagan
Investor.relations@redcloudtechnology.com

Media Relations
James McCarthy
media@redcloudtechnology.com

FAQ

What was RedCloud's (RCT) customer growth in H1 2025?

RedCloud's active retailer base grew 110% YoY to 68,089 customers, while active distributor customers increased 136% to 1,017 in H1 2025.

How did RedCloud's multi-brand orders perform in H1 2025?

RedCloud reported a 214% increase in orders containing multiple brands during H1 2025 compared to the same period last year.

What is RedCloud's Red101 app and how does it benefit retailers?

Red101 app is RedCloud's platform that enables retailers to access multiple brands and products from local distributors at competitive prices, offering improved supply chain transparency and choice.

Who is the CEO of RedCloud (RCT)?

Justin Floyd is the Co-Founder & CEO of RedCloud.

What is the RedAI Trading Platform?

The RedAI Trading Platform is RedCloud's system that provides data, market insights, and trade intelligence to help customers grow and improve their business performance.