SCREENVISION MEDIA SCALES ROBUST NETWORK FOOTPRINT AND ADVERTISING REVENUES TO RECORD POST-PANDEMIC YEAR
Rhea-AI Summary
Screenvision Media (NYSE:RDI) reported a post-pandemic network expansion and higher advertising revenues, pushing its footprint to nearly 14,000 screens and about 45% market share as of Dec 10, 2025. The company announced multiple renewals and new exhibitor relationships including Marcus Theatres, CMX, Cinema West, Reading International and Screendollars (representing Apple Cinemas).
Screenvision highlighted growth in its Luxury Select premium network, investments in automation, programmatic enablement and data intelligence, and noted a stronger outlook tied to a projected $9.5B 2026 box office.
Positive
- Network size nearly 14,000 screens
- Market share ~45% of screens
- New/renewed partners including Marcus, CMX, Cinema West, Reading, Screendollars
- Largest luxury inventory via Luxury Select
- Tech investments in programmatic, automation and measurement
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
Within Services-motion Picture Theaters/Entertainment, peers show mixed but generally positive moves, with CNVS up 4.56% and MPU up 5.93%, while others are flat, suggesting RDI’s setup reflects company-specific factors rather than a broad sector surge.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 25 | Cinema upgrade news | Positive | -0.8% | Announced major Valley Plaza Mall cinema transformation with IMAX and premium seats. |
| Nov 14 | Q3 2025 earnings | Positive | -4.5% | Reported Q3 revenue $52.2M and improved net loss, plus debt reduction. |
| Oct 06 | Annual meeting notice | Neutral | +6.0% | Set date and details for virtual 2025 annual stockholders’ meeting. |
| Aug 14 | Q2 2025 earnings | Positive | +3.6% | Posted strong Q2 revenue growth, positive EBITDA and reduced gross debt. |
Recent news and earnings have often seen mixed alignment, with operational improvements sometimes followed by negative price reactions.
Over the last few months, Reading International has reported operational improvement alongside strategic asset sales and capital structure work. Q2 and Q3 2025 results highlighted revenue of $52.2M in Q3 and stronger EBITDA trends, while debt levels declined. Operationally, the company invested in a multi‑million‑dollar transformation of its Valley Plaza Mall cinema and prepared for its December 4, 2025 virtual annual meeting. Today’s Screenvision announcement ties into this focus on cinema footprint and premium experiences, complementing Reading’s theater upgrades and exhibitor relationships mentioned in recent filings and releases.
Market Pulse Summary
This announcement highlights Screenvision’s expansion to nearly 14,000 screens and a projected $9.5B 2026 box office, with Reading contributing 11 theatres and 132 screens to that network. For Reading, it complements recent investments in premium formats and loyalty programs. Investors may track how enhanced advertising relationships translate into revenue and EBITDA alongside ongoing debt management efforts noted in recent filings and whether box office strength supports sustained improvement.
Key Terms
dma technical
programmatic enablement technical
AI-generated analysis. Not financial advice.
Screenvision's network expansion coincides with a resurgence in moviegoing and renewed enthusiasm from advertisers as 2026 box office predicted to hit
"Today signifies a powerful and pivotal moment for Screenvision Media—we've emerged as an even stronger and more revitalized company with our most robust network in recent history," said John Partilla, Screenvision Media CEO. "With Hollywood surging and the 2026 box office projected to hit
The renewals and additions include:
- Marcus Theatres: Based in
Milwaukee, WI , Marcus has 60 theatres and 806 screens in the Screenvision network including 10 theatres with 134 screens in the Milwaukee DMA, as well as six theatres with 100 screens in the Chicago DMA, and eight theatres with 121 screens in the St. Louis DMA. - CMX: CMX has 24 theatres and 264 screens including theatres in the
Atlanta and Chicago DMAs, as well as 15 theatres and 170 screens inFlorida . CMX CineBistro is one of the ultimate VIP dining experiences in the industry today. - Cinema West: Cinema West has 19 theatres and 200 screens, mainly in
California . These include three theatres with 40 screens in the Los Angeles DMA and six theatres with 52 screens in the San Francisco DMA. This year Cinema West opened the new luxury Beach Cities theatre inEl Segundo . - Reading International: Reading has 11 theatres with 132 screens in the Screenvision network including the flagship Cinemas 123 in
New York City , as well as one other New York DMA location, and theatres in LA,San Diego ,Bakersfield (California ), andHawaii . - Screendollars: Screendollars represents 390 theatres and 1,318 screens on behalf of Screenvision including its largest partner, the fast-growing Apple Cinemas with 16 theatres and 191 screens; Apple includes theatres in the
New York ,Boston , and San Francisco DMAs.
"As we move into the new year with its massive forthcoming box office, Screenvision will now deliver to our advertisers more impressions, especially in coastal markets via our trusted exhibitor partners," added Screenvision's Chief Partnership Officer Darryl Schaffer. "We will also enter the year with our largest premium inventory network ever, as well as our largest luxury network in Luxury Select, modern theatres that often feature in-auditorium dining and cocktail service or dedicated lounges and cafes."
Luxury Select is Screenvision's premium, highly curated network of iconic theatres across the top 25 U.S. markets — delivering unmatched access to affluent audiences in elevated cinema environments. This network allows brands to extend premium storytelling, align with cultural relevance, and activate within luxury experiences that mirror the sophistication of their own products. With concentrated reach in the highest-income DMAs, Luxury Select drives impact, exclusivity and premium market visibility for the world's most coveted brands.
"The theatrical experience continues to provide various audiences completely unique and memorable cultural moments," added Ellen Cotter, CEO of Reading International. "Screenvision is one of our most trusted partners -- their outstanding team and innovative approach best positions our cinemas to ensure that we are delivering the most compelling and engaging experiences for our guests and advertisers."
Screenvision's network growth comes as box office momentum and optimism continue to surge. Anticipation also is soaring ahead of a 2026 slate that includes The Super Mario Galaxy Movie; Spider-Man: Brand New Day; and, Avengers: Doomsday.
"Screenvision is entering its strongest growth phase in years — fueled by expanding admissions and a larger national footprint, along with meaningful advances in technology, programmatic enablement and data intelligence," said Screenvision's Chief Revenue Officer Christine Martino. "Our investments in automation, precision targeting, and real-time measurement are transforming how advertisers buy cinema and how we deliver value back to them. Cinema is no longer just a high-impact screen — it's becoming a fully addressable, technology-enabled premium video channel. Proudly, Screenvision is leading that shift."
About Screenvision Media
Headquartered in
About Marcus Theatres
Marcus Theatres®, a division of Marcus Corporation, is the fourth largest theatre circuit in
About CMX Cinemas
CMX Cinemas delivers a refined, VIP moviegoing experience that blends cutting-edge technology with elevated hospitality. From the chef-driven luxury of CMX CinéBistro to the elevated classics of CMX Cinemas and the vibrant social atmosphere of CMX Stone Sports Bar, CMX offers guests a sophisticated destination for film, dining, and entertainment. Founded in
Learn more at www.cmxcinemas.com.
About Reading International, Inc.
Reading International, Inc. (NASDAQ: RDI), an internationally diversified cinema and real estate company operating through various domestic and international subsidiaries, is a leading entertainment and real estate company, engaging in the development, ownership, and operation of cinemas and retail and commercial real estate in
Additional information about Reading can be obtained from our Company's website: http://www.readingrdi.com.
About Screendollars
Screendollars is a leading publisher of news, data and insights on the film industry and provider of advertising solutions and revenue streams to motion picture exhibitors. Screendollars publishes information through its widely-distributed newsletters and on its website, with details on the current box office performance, upcoming movie release schedule including box office forecasts, and key news topics and insights impacting the industry. With its robust and timely content and rapidly expanding network of exhibitor partnerships, Screendollars is a trusted source of information and innovative solutions within the cinema industry.
Media Contact:
Russin Royal
rroyal@crwnpartners.com
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SOURCE Screenvision Media
FAQ
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