RAI Amsterdam Selects Cisco and Radware for Cloud Security
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With the increasing frequency and sophistication of cyberattacks, particularly Distributed Denial of Service (DDoS) attacks, the decision by RAI Amsterdam to employ Cisco Secure Cloud DDoS Protection is a strategic move to fortify its cybersecurity infrastructure. DDoS attacks can cripple an organization's network by overwhelming it with traffic, which can be devastating during high-profile events that depend on reliable IT services. The advanced behavioral algorithms and cloud scrubbing centers integral to this solution are designed to mitigate such risks by filtering out malicious traffic and ensuring the continuity of services.
The collaboration between RAI Amsterdam, Cisco and Radware reflects a growing trend where organizations are seeking comprehensive, cloud-based security solutions. This approach allows for scalability and flexibility in security resource allocation, which is particularly beneficial for venues hosting varied events with fluctuating cybersecurity demands. By prioritizing cybersecurity, RAI Amsterdam not only protects its own operations but also offers assurance to exhibitors and visitors, which can enhance its reputation and potentially attract more business.
RAI Amsterdam's adoption of Cisco Secure Cloud DDoS Protection underscores the importance of robust IT infrastructure in the events industry. The ability to provide secure, uninterrupted digital experiences is critical for venues that host IT, gaming and financial services events, where downtime can result in significant financial losses and reputational damage. The collaboration with Cisco and Radware may also offer RAI Amsterdam a competitive edge by demonstrating a commitment to digital excellence and security resilience.
The choice of a cloud-based DDoS protection service suggests that RAI Amsterdam is looking to optimize operational flexibility and cost-effectiveness. Cloud-based solutions typically offer a pay-as-you-go model, which can be more economical than traditional on-premises solutions, especially when dealing with the variable load associated with event hosting. This strategic investment in IT infrastructure is likely to have long-term benefits for RAI Amsterdam, including improved scalability and the ability to quickly adapt to emerging cyber threats.
From a financial perspective, the partnership between RAI Amsterdam, Cisco and Radware could be seen as a proactive measure to avoid potential revenue loss due to cyberattacks. The cost of a DDoS attack extends beyond immediate operational disruption; it can also lead to long-term financial impact through lost business opportunities and diminished trust among stakeholders. By investing in advanced cybersecurity measures, RAI Amsterdam is likely aiming to safeguard its revenue streams and protect its brand equity.
Furthermore, the choice of a cloud-based solution may reflect a strategic allocation of capital, as it can reduce the need for heavy upfront investments in hardware and personnel. The flexible business model mentioned may allow RAI Amsterdam to better manage its operational expenses in relation to its revenue cycle, which is particularly relevant for an organization with event-based fluctuating income.
Cisco's and Radware's technology solution offers RAI Amsterdam enhanced security, flexibility, and cost-effectiveness while serving and protecting 1.5 million visitors annually
News Summary:
- RAI Amsterdam has selected Cisco and Radware to enhance network security for its events.
- Cisco Secure Cloud DDoS Protection, developed by Radware, was chosen to address the robust network requirements for IT, gaming, and financial services events at RAI Amsterdam.
- The solution bolsters RAI’s security resilience by swiftly identifying and blocking harmful traffic, ensuring uninterrupted network availability, and optimizing application performance during DDoS attacks.
MAHWAH, N.J., March 13, 2024 (GLOBE NEWSWIRE) -- Cisco and Radware® today announced they have been selected by RAI Amsterdam to enhance network security with Cisco Secure Cloud DDoS Protection, a solution developed by Radware that is part of Cisco’s Cloud Security portfolio. RAI Amsterdam is one of the biggest event and exhibition centers in the Netherlands.
RAI Amsterdam hosts a diverse array of approximately 500 events annually, attracting around 1.5 million visitors. These events include specific emphasis on robust network requirements for IT, gaming, and financial services events. Addressing this need, RAI Amsterdam has opted for Cisco Secure Cloud DDoS Protection, a solution engineered to provide resilience and uninterrupted availability for organizations facing DDoS attacks.
“We are continually investing in our IT environment so when our exhibitors and their customers walk through our doors, they are getting secure next-gen digital experiences that are among the best in the world,” said Bret Baas, chief information officer at RAI Amsterdam. “Our collaboration with Radware and Cisco is essential in helping us deliver on that commitment. Together, they are providing us with state-of-the-art cyber protection, deep technical expertise, and a flexible business model. It’s a seamless partnership.”
Cisco Secure DDoS Protection swiftly identifies and blocks harmful traffic using advanced behavioral algorithms and a global network of cloud scrubbing centers. This comprehensive solution, developed by Radware, not only neutralizes DDoS attacks but also safeguards the network, optimizes application performance, and ensures uninterrupted availability during attacks.
“Cisco is proud to work with RAI Amsterdam to enhance their network security. In today’s digital landscape, the importance of safeguarding large event and exhibition centers cannot be overstated. With Cisco Secure Cloud DDoS Protection, we provide robust cybersecurity measures that ensure resilience and availability, helping RAI Amsterdam maintain a secure network environment as they host a diverse range of events,” said Michel Schaalje, cybersecurity lead at Cisco Netherlands.
“With more cyberattacks targeting industry events, security has become a critical component to a program’s overall success,” said Yoav Gazelle, Radware’s chief business officer. “Working together with Cisco, we enable major event organizations and exhibition centers like RAI Amsterdam to build secure state-of-the-art IT environments that align with high-end digital objectives while making cyber protection easy to buy, deploy, and maintain.”
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About Radware
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Media Contacts:
Gerri Dyrek
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Jacky Ziljstra
Cisco
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