REKOR SYSTEMS ANNOUNCES PLAN TO ENTER THE GLOBAL DEEPFAKE DETECTION MARKET
Rhea-AI Summary
Rekor Systems (NASDAQ: REKR) announced it will enter the global deepfake detection market via a new subsidiary, Rekor Labs, combining AI and machine vision to identify synthetic video, audio, and images.
Proof of concept and alpha milestones are complete and a full product launch is expected in the first half of 2026. The company estimated the global market could exceed $30 billion over the next decade. Rekor has engaged Moelis & Company LLC as financial advisor while exploring the optimal corporate structure; IP details will remain confidential until launch.
Positive
- Proof of concept and alpha milestones completed
- Full product launch targeted in H1 2026
- Engaged Moelis & Company LLC as financial advisor
Negative
- Intellectual property held confidential until launch
- Corporate structure for Rekor Labs still under exploration
News Market Reaction 21 Alerts
On the day this news was published, REKR declined 0.38%, reflecting a mild negative market reaction. Argus tracked a peak move of +7.2% during that session. Our momentum scanner triggered 21 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $376M at that time.
Data tracked by StockTitan Argus on the day of publication.
Company Plans To Launch a Pioneering Suite of Products To Identify Synthetically Created and Modified Media; Moelis & Company LLC Engaged As Financial Advisor
COLUMBIA, Md., Oct. 23, 2025 (GLOBE NEWSWIRE) -- Rekor Systems, Inc. (NASDAQ: REKR) ("Rekor" or the "Company"), a leader in developing and implementing state-of-the-art roadway intelligence technology, today announced a new product aimed at combating the growing concerns caused by deepfake media. The technology will be housed in a new subsidiary called Rekor Labs and will operate separately from the Company’s core roadway intelligence platforms.
Rekor Labs addresses a growing legal, personal, and commercial challenge: the use of manipulated or synthetic video, audio, and images. The company estimates that the global deepfake detection market will surpass
Product development began in 2023 as we responded to government customer requests to verify federally mandated traffic data videos, said Christopher Kadoch, Chief Science Officer at Rekor. “Deepfake fraud has rapidly increased in government security and surveillance, leading to complications for criminal prosecutions, potential fraudulent liability, insurance fraud, and other challenges across our customer base. Working with our customers and leveraging Rekor’s expertise in artificial intelligence and machine vision, our engineering team developed a unique solution to tackle this issue.”
Proof of concept and alpha milestones have been successfully completed, and a full product launch is expected in the first half of 2026. The intellectual property and detailed parameters underpinning the solution will be held confidential until launch. The Company intends to host an investor day post-launch, where it will showcase the features behind the technology.
Rekor Labs will look to launch across five key verticals:
1. News media and journalism – combating misinformation by identifying tampered source material.
2. Social media platforms – ensuring authenticity and ownership of content and campaigns.
3. Government and security agencies – deterministically securing evidence and surveillance footage.
4. Enterprise safety – preventing financial and workplace fraud by detecting impersonation.
5. Entertainment and film – protecting creative integrity by identifying unauthorized use of voice and likeness.
Since Rekor Labs is operating as an independent entity, the Company is exploring the best corporate structure for its overall business and has hired Moelis & Company LLC as its financial advisor.
About Rekor Systems, Inc.
Rekor Systems, Inc. (NASDAQ: REKR) is a leader in developing and implementing state-of-the-art roadway intelligence systems using AI-enabled computer vision and machine learning. As a pioneer in the implementation of digital infrastructure, Rekor is collecting, connecting, and organizing the world's mobility data – laying the foundation for a digitally-enabled operating system for the roadway. With our Rekor One® Roadway Intelligence Engine at the core of our technology, we aggregate and transform trillions of data points into intelligence through proprietary computer vision, machine learning, and big data analytics that power our platforms and applications. Our solutions provide actionable insights that give governments and businesses a comprehensive picture of roadways while providing a collaborative environment that drives the world to be safer, greener, and more efficient. To learn more, please visit our website: https://rekor.ai, and follow Rekor on social media on LinkedIn, X (formerly Twitter), Threads, and Facebook.
For partner inquiries: rekorlabs@rekor.ai
Media & Investor Relations Contact:
Rekor Systems, Inc.
Charles Degliomini
ir@rekor.ai
Forward-Looking Statements
This press release and its links and attachments contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Rekor Systems, Incthat involve substantial risks and uncertainties, including particularly statements regarding our future results of operations and financial position, business strategy, prospective products and services, timing and likelihood of success, plans and objectives of management for future operations and future results of current and anticipated products and services. These statements involve uncertainties, such as known and unknown risks, and are dependent on other important factors that may cause our actual results, performance, or achievements to be materially different from the future results, performance or achievements we express or imply. For this purpose, any statements that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expect," "plan," "anticipate," "could," "intend," "target," "project," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of these terms or other similar expressions. These forward-looking statements speak only as of the date they are made and are subject to a number of risks, uncertainties and assumptions described under the sections in our Annual Report on Form 10-K for the year ended December 31, 2024 entitled "Risk Factors" and elsewhere in our Quarterly Report on Form 10-Q. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Readers are urged to carefully review and consider the various disclosures made in this Press Release and in other documents we file from time to time with the SEC that disclose risks and uncertainties that may affect our business. The forward-looking statements in this Press Release do not reflect the potential impact of any divestiture, merger, acquisition, or other business combination that had not been completed as of the date of this filing. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond our control, you should not rely on these forward-looking statements as predictions of future events. We do not undertake any obligation to publicly update any forward-looking statements, whether as a result of the receipt of new information, the occurrence of future events, or otherwise.
FAQ
What did Rekor Systems (REKR) announce on October 23, 2025 about deepfake detection?
When is Rekor expecting to launch the deepfake detection product for REKR?
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Did Rekor Systems (REKR) assign a financial advisor for the Rekor Labs initiative?
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