RELI Exchange Launches the Client Referral Portal into its Proprietary InsurTech Platform

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Reliance Global Group, Inc. (Nasdaq: RELI) has announced the addition of the RELI Exchange Client Referral Portal (CRP) to its InsurTech platform, RELI Exchange. This new feature aims to help agency partners establish connections with professional service providers and streamline the referral process. The CRP allows agency partners to generate unique affiliate links for referral partners, monitor the status of referrals, and recognize successful referral sources. Moshe Fishman, Director of Insurtech and Operations, emphasized the value of this new feature in enhancing the RELI Exchange experience for agency partners and the positive industry feedback it has received.
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The integration of the Client Referral Portal (CRP) into Reliance Global Group's InsurTech platform, RELI Exchange, represents a strategic enhancement to their business model. By leveraging this technology, the company is poised to capitalize on the cross-selling opportunities inherent in the intersections of insurance with real estate, automotive and mortgage industries. The ability for professional service providers to generate unique affiliate links could potentially increase the volume of referrals and, consequently, the number of policies sold. This could lead to a significant impact on Reliance's revenue streams and market share within the InsurTech space.

Furthermore, the CRP's tracking capabilities offer transparency and data analytics opportunities. This data can be invaluable in understanding consumer behavior, optimizing marketing strategies and identifying high-performing referral sources. Over time, this could enhance the efficiency of sales processes and customer acquisition costs, which are critical metrics for investors assessing the company's performance. If Reliance manages to execute this initiative effectively, it might set a precedent for customer acquisition strategies in the InsurTech industry, potentially influencing the stock's valuation.

From a financial perspective, the addition of the Client Referral Portal could be a game-changer for Reliance Global Group in terms of cost savings and profit margins. By automating and streamlining the referral process, the company can reduce operational costs associated with client acquisition. The direct impact on the bottom line could be substantial if the CRP leads to higher conversion rates and increased policy sales without proportionately increasing marketing expenditures.

Investors should monitor the subsequent quarterly financial statements for indicators of growth in agency partner numbers and policy sales attributable to the CRP. These figures will be crucial in evaluating the success of the CRP and its actual impact on the company's profitability. It's also important to consider the competitive landscape; if Reliance's CRP offers a unique value proposition, it could lead to a competitive advantage and warrant a reevaluation of the company's growth prospects.

With the implementation of the Client Referral Portal, it is essential to consider the legal and regulatory implications for Reliance Global Group. The insurance industry is highly regulated and any technological innovation must comply with state and federal laws concerning data privacy, cybersecurity and consumer protection. The company must ensure that its CRP adheres to these regulations, particularly in the handling of personal and financial information.

Moreover, the relationships between Reliance and its referral partners must be structured to avoid potential conflicts of interest and ensure that all parties are acting in the best interest of the client. The legal framework governing these partnerships will be critical in maintaining the integrity of the referral process and protecting the company from potential legal challenges. Investors should take note of Reliance's attention to regulatory compliance as it can significantly affect the company's risk profile and long-term viability.

LAKEWOOD, NJ, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Reliance Global Group, Inc. (Nasdaq: RELI; RELIW) (“Reliance” or the “Company”), today announced that it has added the RELI Exchange Client Referral Portal (CRP) into its proprietary InsurTech platform, RELI Exchange.

Ezra Beyman, CEO of Reliance, stated, "Since its inception, RELI Exchange has been consistently evolving to offer better functionality and provide greater benefits to our existing and prospective agency partners. We recently launched the proprietary RELI Exchange CRP, designed to help agency partners establish and strengthen connections with a range of professional service providers, including but not limited to, real estate agents, car dealerships, and mortgage brokers. These professionals frequently interact with clients in need of insurance products. Using this new feature, agency partners can easily generate a unique affiliate link for each referral partner, making the process straightforward for the referral partner’s clients to access and purchase insurance services from a specific RELI Exchange agency partner.”

“While these referral partners are not involved in quoting or selling insurance, they will have access to their own RELI Exchange CRP to monitor the status of the referral they are providing the RELI Exchange agency partner. Similarly, agency partners have the ability to view the sources of all their incoming referrals, enabling them to recognize their most successful referral sources. This system not only streamlines the referral process, but also provides agency partners new tools to increase closure rates.”   

Moshe Fishman, Director of Insurtech and Operations, commented, “This new CRP feature is an example of how we are continually enhancing the value proposition of RELI Exchange for our agency partners. We have embraced technology and produced a streamlined experience across industries by connecting the home-buying or auto-purchasing process together with the required insurance solution. The initial feedback on this new addition has been very positive, and reinforces the growing industry recognition for our top-tier agency partner experience.”

About Reliance Global Group, Inc.

Reliance Global Group, Inc. (NASDAQ: RELI; RELIW) is an InsurTech pioneer, leveraging artificial intelligence (AI), and cloud-based technologies, to transform and improve efficiencies in the insurance agency/brokerage industry. The Company’s business-to-business InsurTech platform, RELI Exchange, provides independent insurance agencies an entire suite of business development tools, enabling them to effectively compete with large-scale national insurance agencies, whilst reducing back-office cost and burden. The Company’s business-to-consumer platform,, utilizes AI and data mining, to provide competitive online insurance quotes within minutes to everyday consumers seeking to purchase auto, home, and life insurance. In addition, the Company operates its own portfolio of select retail “brick and mortar” insurance agencies which are leaders and pioneers in their respective regions throughout the United States, offering a wide variety of insurance products. Further information about the Company can be found at

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical facts included in this press release may constitute forward-looking statements and are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. In some cases, forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions.  Actual results may differ materially from those in the forward-looking statements as a result of a number of factors, including those risk factors described in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022, as the same may be updated from time to time. The Company undertakes no duty to update any forward-looking statement made herein. All forward-looking statements speak only as of the date of this press release.


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Reliance Global Group, Inc. has announced the addition of the RELI Exchange Client Referral Portal (CRP) to its InsurTech platform, RELI Exchange.

The RELI Exchange CRP aims to help agency partners establish connections with professional service providers and streamline the referral process.

Moshe Fishman, Director of Insurtech and Operations, emphasized the value of the new CRP feature in enhancing the RELI Exchange experience for agency partners.

The initial feedback on the new addition has been very positive, reinforcing the growing industry recognition for the top-tier agency partner experience.
Reliance Global Group Inc


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