U.S. Auto Insurance Trends Report Highlights Increases in Driving Violations and Shifting Consumer Demographics in Insurance Shopping
- Direct written premiums grew 13.6% to $359 billion in 2024
- Insurance rate increases moderated to 10% YoY in 2024, down from 15% in 2023
- Incurred loss ratios improved steadily throughout 2024
- Some carriers are now able to file for rate decreases due to improved profitability
- All driving violations increased 17% YoY, surpassing 2019 levels
- Distracted driving violations increased by 50% from 2023 to 2024
- EV transitions led to 14% rise in claim frequency compared to ICE vehicles
- Policy retention decreased 5 percentage points to 78%, resulting in 22% higher policy churn
Insights
LexisNexis report shows auto insurers returning to profitability amid record policy shopping and increasing driving violations, positioning RELX's data services favorably.
The release of LexisNexis' 2025 U.S. Auto Insurance Trends Report reveals several significant shifts in the insurance landscape that highlight the increasing value of data analytics in the industry. The report documents a 17% year-over-year increase in all driving violations, with distracted driving violations surging by a remarkable 50% and major speeding violations now 38% higher than pre-pandemic levels.
From a financial perspective, the industry shows signs of stabilization after years of turmoil. Rate increases have moderated to 10% in 2024 versus 15% in 2023, while direct written premiums grew 13.6% to $359 billion. This improved financial position has allowed some carriers to file for rate decreases for the first time in years, signaling a potential inflection point in the market cycle.
The most revealing consumer trend is the unprecedented level of policy shopping, with over 45% of policies being shopped at least once in 2024—the highest level ever recorded. Particularly noteworthy is the surge in shopping among older consumers (66+) and long-tenured policyholders, groups traditionally considered stable. This shift has contributed to industry retention falling 5 percentage points to 78% since 2021.
For RELX, LexisNexis' parent company, these trends underscore the critical importance of their data analytics services as insurers navigate increasingly complex risk assessment challenges. The identified 14% rise in claim frequency for drivers transitioning from internal combustion engines to electric vehicles represents exactly the type of emerging risk pattern that requires sophisticated data analysis. As market complexity increases and consumer loyalty decreases, insurance carriers will likely place greater value on predictive analytics and risk assessment tools—core offerings in RELX's LexisNexis portfolio.
The 2025 LexisNexis®
- Claims severity continues to evolve, as bodily injury severity jumped
9.2% , and property damage severity climbed2.5% year over year (YoY). In contrast, collision severity declined by2.5% year over year. - All driving violations increased
17% year over year and driving violation rates across theU.S. surpassed 2019 levels. - Rate increases are beginning to ease, rising
10% YoY in 2024 compared to a15% hike in 2023, as market conditions soften. - Insurer profitability is improving, with direct written premiums growing
13.6% to and incurred loss ratios stabilizing, enabling some carriers to pursue growth strategies and file for rate decreases.1$359 billion - Policy shopping reached an all-time high, with more than
45% of policies in force shopped at least once by year-end. - EV transitions are introducing new risks, as drivers moving from internal combustion engine (ICE) vehicles to EVs experienced a
14% rise in claim frequency. - Older and long-tenured policyholders are leading the shopping trend, with consumers aged 66 and older shopping and switching more than any other age group. Additionally, shopping among long-tenured (10+ years) customers rose
35% year over year, with the rate of high-survivability shoppers hitting40% by the end of 2024.
"Auto insurers continue to navigate a dynamic market. The combination of the market softening and a return to profitability presents a potential new chapter for the industry as insurers encounter a consumer base that is more willing than ever to shop for deals," said Jeff Batiste, senior vice president and general manager,
All driving violations are on the rise
- Major speeding violations rose
16% YoY (38% higher since 2019), and minor speeding violations increased25% YoY (21% higher since 2019). - Driving under the influence increased by
8% over 2023 levels, with drivers aged 66-90 experiencing the largest jump in DUI violations. However, these drivers do not make up the largest percentage of overall DUI violation volumes, which is drivers aged 26-35. - The number of drivers with distracted driving violations has increased by
50% from 2023 to 2024 (comparing the first three quarters of each year).
Profitability returns even as policy shopping and switching hits record levels
U.S. auto insurance rate adjustments slowed in 2024 as the market softened with a10% YoY increase, compared to a15% increase in 2023. However, overall industry rate levels increased by35% from January 2022 to the end of 2024.- These rate increases helped
U.S. insurers address profitability issues, as direct written premiums grew13.6% to in 2024, slightly less than the$359 billion 14% growth in 20232. Incurred loss ratios also improved steadily throughout 2024. The combination of these two elements allowed those insurers who returned to profitability to take a more surgical and balanced approach to rate changes, with many filing for rate decreases for the first time in years. - At the end of 2024, more than
45% of policies in force were shopped at least once – the highest shopping rate ever recorded. - 2024 also saw the rise of shopping among two key demographics: consumers aged 66 and older along with long-tenured customers. In Q1, consumers aged 66 and older experienced the highest growth rate in shopping among their counterparts. Additionally, in Q1, consumers most likely to be retained grew to
24% of total shoppers, well outpacing the shopping growth of their moderate and low survivability counterparts. These customers were also switching insurance policies at a faster pace. - As long-tenured consumers continue to shop and potentially switch their insurance policies, insurers may want to focus on their retention strategies. Since 2021, retention has decreased 5 percentage points to
78% , resulting in a22% increase in policy churn.
Download the 2025 LexisNexis Risk Solutions Auto Insurance Trends Report.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses across multiple industries and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro
Media Contact:
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LexisNexis Risk Solutions
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1 2024 NAIC Market Share Report |
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