CFO Interest in AI in Finance is Growing, with the Number of Finance Organizations Leveraging AI More Than Doubling Year-Over-Year, Protiviti's Latest Global Finance Trends Survey Finds
Protiviti's Global Finance Trends Survey reveals a significant surge in AI adoption among finance teams, with implementation rates more than doubling from 34% in 2024 to 72% in 2025. The survey highlights three key focus areas for CFOs: AI integration, tariff impacts, and data security.
Only 41% of CFOs express high confidence in navigating current economic challenges. AI applications are primarily focused on process automation (66%), financial forecasting (58%), and risk assessment (57%). The study also shows that 39% of finance leaders believe their FP&A practices need enhancement due to tariff pressures, with 64% reporting moderate impacts on forecasting capabilities.
In response to tariff challenges, 60% of organizations are strengthening supplier communication, while 52% are enhancing supplier risk management oversight.
Il Global Finance Trends Survey di Protiviti mostra un forte incremento nell'adozione dell'IA nei team finanziari: le implementazioni sono più che raddoppiate, passando dal 34% nel 2024 al 72% nel 2025. L'indagine individua tre priorità per i CFO: integrazione dell'IA, impatti tariffari e sicurezza dei dati.
Solo il 41% dei CFO dichiara di avere grande fiducia nel gestire le sfide economiche attuali. Le applicazioni dell'IA sono concentrate soprattutto sull'automazione dei processi (66%), sulla previsione finanziaria (58%) e sulla valutazione del rischio (57%). Lo studio rileva inoltre che il 39% dei responsabili finanziari ritiene che le pratiche di FP&A debbano essere migliorate a causa delle pressioni tariffarie, mentre il 64% segnala impatti moderati sulle capacità di forecasting.
Per contrastare le difficoltà legate alle tariffe, il 60% delle organizzazioni sta rafforzando la comunicazione con i fornitori e il 52% sta aumentando la supervisione della gestione del rischio dei fornitori.
La encuesta Global Finance Trends de Protiviti revela un aumento notable en la adopción de IA entre los equipos financieros: las implementaciones más que se duplicaron, de 34% en 2024 a 72% en 2025. La encuesta destaca tres áreas clave para los CFO: integración de IA, efectos arancelarios y seguridad de datos.
Sólo el 41% de los CFO manifiesta mucha confianza para afrontar los desafíos económicos actuales. Las aplicaciones de IA se centran principalmente en la automatización de procesos (66%), la previsión financiera (58%) y la evaluación de riesgos (57%). El estudio también indica que el 39% de los líderes financieros considera que sus prácticas de FP&A deben mejorarse por las presiones arancelarias, y el 64% reporta impactos moderados en la capacidad de forecasting.
En respuesta a los retos arancelarios, el 60% de las organizaciones está reforzando la comunicación con proveedores, mientras que el 52% está mejorando la supervisión de la gestión del riesgo de proveedores.
Protiviti의 Global Finance Trends Survey는 재무팀의 AI 도입이 크게 증가했음을 보여줍니다. 도입 비율은 2024년 34%에서 2025년 72%로 두 배 이상 늘었습니다. 설문은 CFO가 집중해야 할 세 가지 핵심 분야로 AI 통합, 관세 영향, 데이터 보안을 꼽았습니다.
현재 경제적 난제를 헤쳐나가는 데 높은 자신감을 보이는 CFO는 단지 41%입니다. AI 적용은 주로 프로세스 자동화(66%), 재무 예측(58%), 리스크 평가(57%)에 집중되어 있습니다. 또한 재무 리더의 39%는 관세 압력으로 인해 FP&A 관행을 개선할 필요가 있다고 보고했고, 64%는 예측 역량에 중간 수준의 영향이 있다고 응답했습니다.
관세 문제에 대응해 조직의 60%는 공급업체와의 커뮤니케이션을 강화하고, 52%는 공급업체 리스크 관리 감독을 강화하고 있습니다.
L'enquête Global Finance Trends de Protiviti révèle une forte hausse de l'adoption de l'IA par les équipes financières : les déploiements ont plus que doublé, passant de 34% en 2024 à 72% en 2025. L'étude identifie trois priorités pour les CFO : intégration de l'IA, impacts des tarifs et sécurité des données.
Seuls 41% des CFO se disent très confiants pour affronter les défis économiques actuels. Les usages de l'IA visent principalement l'automatisation des processus (66%), les prévisions financières (58%) et l'évaluation des risques (57%). L'étude indique aussi que 39% des responsables financiers estiment devoir améliorer leurs pratiques de FP&A en raison des pressions tarifaires, et 64% signalent des impacts modérés sur leurs capacités de forecasting.
En réponse aux défis liés aux tarifs, 60% des organisations renforcent la communication avec les fournisseurs, tandis que 52% accroissent la supervision de la gestion des risques fournisseurs.
Die Global Finance Trends Survey von Protiviti zeigt einen deutlichen Anstieg der KI-Einführung in Finanzteams: Die Implementierungsraten haben sich von 34% im Jahr 2024 auf 72% im Jahr 2025 mehr als verdoppelt. Die Umfrage nennt drei zentrale Schwerpunktbereiche für CFOs: KI-Integration, Tarifauswirkungen und Datensicherheit.
Nur 41% der CFOs geben an, großes Vertrauen in die Bewältigung der aktuellen wirtschaftlichen Herausforderungen zu haben. KI-Anwendungen konzentrieren sich vornehmlich auf Prozessautomatisierung (66%), Finanzprognosen (58%) und Risikobewertung (57%). Die Studie zeigt außerdem, dass 39% der Finanzverantwortlichen ihre FP&A-Praktiken aufgrund von Tarifdruck verbessern müssen und 64% von moderaten Auswirkungen auf die Forecasting-Fähigkeiten berichten.
Als Reaktion auf tarifbedingte Herausforderungen stärken 60% der Organisationen die Kommunikation mit Lieferanten, während 52% die Überwachung des Lieferantenrisikomanagements verstärken.
- None.
- Only 41% of CFOs have high confidence in navigating current economic challenges
- 64% report moderate to significant impact on financial forecasting due to tariffs
- 62% experiencing challenges with reporting timelines and accuracy due to tariff impacts
- 59% indicate profitability being affected by external tariff factors
CFOs Prioritize AI, Data Security and Scenario Planning as Tariffs and Global Change Drive FP&A Innovation
Evolving Interest in Artificial Intelligence
According to the survey, the number of finance teams leveraging AI tools has more than doubled in the past year, jumping from
- Process automation (
66% ): Streamlining repetitive tasks to improve efficiency and reduce errors. - Financial forecasting (
58% ): Leveraging AI to enhance the accuracy and agility of budgeting and planning processes. - Risk assessment and management (
57% ): Using advanced analytics to identify, measure, and mitigate financial risks more proactively.
"The data show that CFOs are no longer simply stewards of capital who report the results," said Christopher Wright, global leader of Protiviti's CFO Solutions and Business Performance Improvement practice. "They are using scenario planning, AI, and digital modernization to drive innovation, optimize operations, and ensure their organizations are prepared for future challenges—from global price volatility to data governance challenges."
Tariff Volatility Fuels Strategic Planning and FP&A Investment
Tariffs and evolving trade policies continue to exert significant pressure on financial planning and analysis (FP&A) activities. The survey reveals that
64% report at least a moderate impact on financial forecasting capabilities.62% say tariffs are affecting reporting timelines and accuracy.59% indicate overall profitability is being influenced by these external factors.
Instead of undertaking major overhauls to their offshoring models, a majority of organizations (
- Driver-based machine learning models: To understand better what factors are influencing performance.
- Predictive and prescriptive analytics: For more informed, forward-looking decision-making.
- Self-service reporting tools: Empowering business users to access data and insights directly.
"As FP&A capabilities mature, CFOs are transforming finance into a strategic engine for the business," Wright noted. "We're seeing a clear shift toward integrated, data-driven decision-making where technologies, including AI, help finance teams measure performance across the enterprise and inform business-wide decisions by the C-suite more broadly."
Technology Enablement and Cyber Risk Require Cross-Functional Leadership
For the second year running, data security and privacy remains the top concern for CFOs and finance leaders—a testament to the critical importance of trust in today's digital finance environment. AI integration brings fresh opportunities but also new risks, especially in threat detection and data protection.
CFOs are now working more closely than ever with Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs) to modernize technology architecture, strengthen cybersecurity postures, and develop governance frameworks that address operational and reputational risks. This collaboration is critical as regulatory requirements for cybersecurity disclosure continue to evolve.
"With AI reshaping the threat landscape and data privacy, CFOs continue to take anactive role in cybersecurity governance," Wright added. "They're not just safeguarding financial data—they're shaping how organizations secure, govern, and disclose all of the organization's data in an increasingly complex digital environment."
Conclusion
CFOs are adapting to rapid change by prioritizing AI adoption, reinforcing data security, and focusing on strategic planning to navigate uncertainty. Their expanded role helps organizations navigate disruptions, seizing growth and innovation opportunities in the digital age.
Survey Resources Available
Key findings of the Protiviti 2025 Finance Trends Survey are available for digital exploration on the firm's website. The site also offers a complimentary download of the full survey report in PDF format, including recommended action items for CFOs, and an infographic. On Sept. 23, Oct. 16, and Nov. 11, Protiviti will host complimentary 60-minute webcasts to discuss the survey results and their implications. To attend, register here.
About Protiviti
Protiviti (www.protiviti.com) is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Protiviti and its independent and locally owned member firms provide clients with consulting and managed solutions in finance, technology, operations, data, digital, legal, HR, risk and internal audit through a network of more than 90 offices in over 25 countries.
Named to the Fortune 100 Best Companies to Work For® list for the 11th consecutive year, Protiviti Inc. has served more than 80 percent of Fortune 100 and nearly 80 percent of Fortune 500 companies. The firm also works with government agencies and smaller, growing companies, including those looking to go public. Protiviti Inc. is a wholly owned subsidiary of Robert Half (NYSE: RHI).
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