Rivian Makes Ben & Jerry's Ice Cream Dreams Come True

Rhea-AI Summary

Rivian and Ben & Jerry's have announced a groundbreaking collaboration to launch electric ice cream trucks built on the Rivian Commercial Van platform. The initiative debuts with two electric 'scoop trucks' at South by Southwest (SXSW) in Austin, Texas, showcasing a modern take on traditional ice cream trucks.

The vehicles, featuring a 161-mile range, will travel across the USA, attending events in Vermont and serving the Rivian community. This partnership aligns with Ben & Jerry's mission for positive environmental impact, leveraging Rivian's recently launched Commercial Van program that helps businesses transition away from fossil fuels.

The collaboration demonstrates Rivian's expansion into commercial fleet solutions while providing Ben & Jerry's with enhanced operational capabilities for events and catering. The electric scoop trucks represent a sustainable approach to mobile ice cream delivery, combining environmental consciousness with improved performance and reliability.

Positive

• Expansion into commercial fleet market with high-profile partnership
• Demonstrates real-world application of Rivian Commercial Van platform
• Strategic entry into food service industry showcasing vehicle versatility

Negative

• initial deployment (only 2 vehicles)
• 161-mile range may restrict operational capability for longer routes

Electrified Scoop Trucks to Debut at South by Southwest and Bring Fun to Fans Across the USA

IRVINE, Calif., March 4, 2025 /PRNewswire/ -- What's better than companies who want to preserve the world for future generations, unveiling the ice cream truck of the future?Rolling out two electric "scoop trucks," a sweet collaboration between Ben & Jerry's, Vermont's beloved ice cream maker, and Rivian, the all-electric automaker.

This alliance brings Ben & Jerry's to fans with outstanding reliability, performance & reduced environmental footprint.

Built on the Rivian Commercial Van, the new Ben & Jerry's scoop trucks will modernize everything people love about an ice cream truck. Fans will have a chance to check out the new scoop trucks when one debuts at South by Southwest (SXSW) in Austin, Texas this week.

Following SXSW, the Ben & Jerry's scoop trucks will be hitting the road, bringing good eats and good vibes to the Rivian community across the country and will pop up at events in Ben & Jerry's home state of Vermont. Rivian's recent announcement launching the Rivian Commercial Van to businesses across the U.S. has helped make these scoop trucks possible, offering unique solutions to fleet customers looking to transition off fossil fuels and into modern, electric commercial solutions.

Part of Ben & Jerry's mission is to use its operations to have a positive impact on its community and the planet. This alliance will help serve up smiles by bringing a Ben & Jerry's experience to fans with outstanding reliability and performance, with the added benefit of a reduced environmental footprint.

"Collaborating with the Ben & Jerry's team to build the next generation of electric scoop trucks has been an incredible experience. It's one of those projects that just makes the team smile," said Brian Gase, Senior Director of Prototype Development at Rivian. "We can't wait for people to stop by for some ice cream and see it in action for the first time during SXSW!"

"Working with Rivian, an industry leader that is committed to sustainability is an ice cream dream come true," said Ben & Jerry's Sean Slattery, US Integrated Marketing project lead. "Today, Rivian helped Ben & Jerry's reduce our reliance on fossil fuels in a small way, while making things a little bit cooler... which, as an ice cream company, is extremely difficult to do," joked Slattery.

With an impressive range of 161 miles*, the Rivian Commercial Vans will allow for more events, more catering gigs, and dishing out more ice cream than ever to Ben & Jerry's and Rivian's collective fans.

To learn more about Rivian, go to www.rivian.com, and for more information about the Rivian Commercial Van, visit www.rivian.com/fleet. For more information on Ben & Jerry's, go to www.benjerry.com.

*Actual vehicle capability will depend on selected options and trim. Performance estimates vary based on battery pack, tire, drive modes, vehicle load and weather. All official EPA values are noted as "Est. EPA range". Some range and charge times are preliminary manufacturer estimates based on the simulation and EPA test cycles and are not official EPA values, noted as "Est. range". Range will vary based on a number of factors, including battery pack, tires, drive mode, HVAC setting, driving behavior, weather, vehicle condition and battery age.

About Rivian:
Rivian (NASDAQ: RIVN) is an American automotive manufacturer that develops and builds category-defining electric vehicles and accessories. The company creates innovative and technologically advanced products that are designed to excel at work and play with the goal of accelerating the global transition to zero-emission transportation and energy. Rivian vehicles are built in the United States and are sold directly to consumer and commercial customers. The company provides a full suite of services that address the entire lifecycle of the vehicle and stay true to its mission to keep the world adventurous forever. Whether taking families on new adventures or electrifying fleets at scale, Rivian vehicles all share a common goal — preserving the natural world for generations to come. Learn more about the company, products, and careers at www.rivian.com.

About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world's best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry's employees, granted $4.5 MM in 2024 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.

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SOURCE Ben & Jerry's

FAQ

What is the range of Rivian's new electric ice cream trucks for Ben & Jerry's?

The Rivian Commercial Vans used as ice cream trucks have a range of 161 miles, though actual capability depends on various factors including weather and vehicle load.

Where will RIVN's electric ice cream trucks first debut?

The electric scoop trucks will make their first appearance at South by Southwest (SXSW) in Austin, Texas in March 2025.

How many electric ice cream trucks is Rivian (RIVN) providing to Ben & Jerry's?

Rivian is initially providing two electric 'scoop trucks' to Ben & Jerry's.

What markets will the new Rivian (RIVN) electric ice cream trucks serve?

The electric scoop trucks will travel across the USA, serving the Rivian community and appearing at events in Ben & Jerry's home state of Vermont.