REMAX Launches 'Marketing as a Service' Platform to Empower Affiliates and Strengthen Market Leadership
RE/MAX (NYSE:RMAX) has launched Marketing as a Service (MaaS), an AI-powered marketing platform designed to enhance the capabilities of its 145,000+ agents across the U.S. and Canada. The platform, powered by Realforce, offers automated listing packages, customizable ad programs, and real-time analytics in a unified dashboard.
MaaS features include simplified marketing tools, smart automation, performance reporting, quarterly market report emails via MAXTech®, and polished brand presence. The platform's base package is available at no cost to RE/MAX affiliates, with advanced features like lead generation and video capabilities planned for future rollout.
This launch follows several recent RE/MAX innovations, including a brand refresh, MAXRefer℠ for global referrals, MAXEngage℠ for social media engagement, and Aspire℠ for agent onboarding.
RE/MAX (NYSE:RMAX) ha lanciato Marketing as a Service (MaaS), una piattaforma di marketing potenziata dall'IA progettata per migliorare le capacità dei suoi oltre 145.000 agenti negli Stati Uniti e in Canada. La piattaforma, basata su Realforce, offre pacchetti di annunci automatizzati, programmi pubblicitari personalizzabili e analisi in tempo reale in un cruscotto unificato.
Le funzionalità di MaaS includono strumenti di marketing semplificati, automazione intelligente, report sulle prestazioni, email trimestrali con report di mercato tramite MAXTech® e una presenza di brand più curata. Il pacchetto base della piattaforma è disponibile gratuitamente per gli affiliati RE/MAX, mentre funzionalità avanzate come generazione di lead e strumenti video sono previste per un rilascio futuro.
Questo lancio segue diverse recenti innovazioni di RE/MAX, tra cui un restyling del brand, MAXRefer℠ per i referral globali, MAXEngage℠ per l'engagement sui social media e Aspire℠ per l'onboarding degli agenti.
RE/MAX (NYSE:RMAX) ha lanzado Marketing as a Service (MaaS), una plataforma de marketing impulsada por IA diseñada para potenciar las capacidades de sus más de 145.000 agentes en EE. UU. y Canadá. La plataforma, respaldada por Realforce, ofrece paquetes de anuncios automatizados, programas publicitarios personalizables y analíticas en tiempo real en un panel unificado.
Las características de MaaS incluyen herramientas de marketing simplificadas, automatización inteligente, informes de rendimiento, correos trimestrales con informes de mercado vía MAXTech® y una presencia de marca más pulida. El paquete base de la plataforma está disponible sin coste para los afiliados RE/MAX, y se planea incorporar en el futuro funciones avanzadas como generación de leads y capacidades de vídeo.
Este lanzamiento sigue a varias innovaciones recientes de RE/MAX, incluido un rediseño de la marca, MAXRefer℠ para referidos globales, MAXEngage℠ para la interacción en redes sociales y Aspire℠ para la incorporación de agentes.
RE/MAX (NYSE:RMAX)는 마케팅 서비스(MaaS)를 출시했습니다. 이 AI 기반 마케팅 플랫폼은 미국과 캐나다에 있는 145,000명 이상의 에이전트의 역량을 강화하도록 설계되었습니다. Realforce가 지원하는 이 플랫폼은 자동화된 리스팅 패키지, 맞춤형 광고 프로그램, 실시간 분석을 통합 대시보드에서 제공합니다.
MaaS의 기능에는 간소화된 마케팅 도구, 스마트 자동화, 성과 보고, MAXTech®를 통한 분기별 시장 리포트 이메일 및 세련된 브랜드 존재감이 포함됩니다. 플랫폼의 기본 패키지는 RE/MAX 가맹점에 무료로 제공되며, 리드 생성 및 비디오 기능과 같은 고급 기능은 향후 도입될 예정입니다.
이번 출시는 브랜드 리프레시, 글로벌 추천을 위한 MAXRefer℠, 소셜 미디어 참여를 위한 MAXEngage℠, 에이전트 온보딩을 위한 Aspire℠ 등 RE/MAX의 최근 여러 혁신에 이은 것입니다.
RE/MAX (NYSE:RMAX) a lancé Marketing as a Service (MaaS), une plateforme marketing propulsée par l'IA conçue pour renforcer les capacités de ses plus de 145 000 agents aux États-Unis et au Canada. La plateforme, alimentée par Realforce, propose des packs d'annonces automatisés, des programmes publicitaires personnalisables et des analyses en temps réel dans un tableau de bord unifié.
Parmi les fonctionnalités de MaaS : des outils marketing simplifiés, une automatisation intelligente, des rapports de performance, des e-mails trimestriels de rapport de marché via MAXTech® et une présence de marque soignée. Le pack de base de la plateforme est proposé gratuitement aux affiliés RE/MAX, des fonctionnalités avancées comme la génération de leads et la vidéo étant prévues ultérieurement.
Ce lancement s'inscrit dans la continuité de plusieurs innovations récentes de RE/MAX, notamment un rafraîchissement de la marque, MAXRefer℠ pour les recommandations mondiales, MAXEngage℠ pour l'engagement sur les réseaux sociaux et Aspire℠ pour l'intégration des agents.
RE/MAX (NYSE:RMAX) hat Marketing as a Service (MaaS) eingeführt, eine KI-gestützte Marketingplattform, die darauf ausgelegt ist, die Fähigkeiten seiner über 145.000 Makler in den USA und Kanada zu verbessern. Die von Realforce unterstützte Plattform bietet automatisierte Inseratspakete, anpassbare Werbeprogramme und Echtzeit-Analysen in einem einheitlichen Dashboard.
Zu den MaaS-Funktionen gehören vereinfachte Marketing-Tools, intelligente Automatisierung, Leistungsberichte, vierteljährliche Marktbericht-E-Mails über MAXTech® und ein polierter Markenauftritt. Das Basispaket der Plattform steht RE/MAX-Partnern kostenfrei zur Verfügung; erweiterte Funktionen wie Leadgenerierung und Video-Tools sind für zukünftige Rollouts geplant.
Dieser Launch folgt mehreren jüngsten Innovationen von RE/MAX, darunter ein Marken-Relaunch, MAXRefer℠ für globale Weiterleitungen, MAXEngage℠ für Social-Media-Engagement und Aspire℠ für die Agenten-Einarbeitung.
- Platform offered at no cost for base package to RE/MAX affiliates
- AI-powered automation to improve agent efficiency and marketing effectiveness
- Integration with existing RE/MAX tools and brand refresh initiatives
- Expansion planned with advanced features like lead generation and video capabilities
- Advanced features not immediately available
- Limited to U.S. and Canada markets only
Insights
REMAX strengthens competitive position with AI-powered marketing platform designed to boost agent productivity and attract/retain talent.
REMAX's new Marketing as a Service (MaaS) platform represents a significant strategic investment in the company's core value proposition. By consolidating marketing tools into a single AI-powered dashboard, the company is directly addressing two critical business challenges: agent productivity and affiliate retention in a competitive real estate market.
The platform's architecture is noteworthy for its tiered approach - offering no-cost base services to all affiliates while creating an upgrade path for premium features. This strategy serves dual purposes: providing immediate value to all 145,000+ agents while establishing foundations for potential future revenue streams from advanced features.
MaaS fits into REMAX's broader technology transformation, following the launch of several other AI-powered tools including MAXRefer (global referral platform), MAXEngage (social media amplification), and Aspire (agent onboarding). This consistent investment pattern signals the company is executing a cohesive digital strategy rather than pursuing disconnected initiatives.
The focus on automating marketing functions directly addresses a key productivity bottleneck for agents. By simplifying listing promotion and client communication, REMAX is targeting increased transaction volume per agent - a critical metric for the company's revenue model. Additionally, the performance reporting features create a feedback mechanism that helps quantify ROI to both agents and sellers.
Particularly valuable is the platform's integration with the company's recent brand refresh, ensuring consistent representation across all digital touchpoints. In the increasingly digital-first real estate market, this alignment between marketing tools and brand identity strengthens REMAX's competitive positioning against both traditional brokerages and tech-focused disruptors.
The new marketing resource provides a seamless way for affiliates to market smarter and offer elevated service to clients.
Powered by Realforce, MaaS is a seamless, AI-fueled system that enables affiliates, including Broker/Owners, agents and teams, to launch strategic marketing campaigns with minimal effort and maximum impact. From automated listing packages to customizable ad programs and real-time analytics, MaaS consolidates top-tier marketing tools into a single, easy-to-navigate experience.
"This is about giving REMAX affiliates every advantage in this highly competitive industry," said Abby Lee, EVP of Marketing, Communications and Events for RE/MAX Holdings, Inc. "Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients. It's another great example – one of many this year – of REMAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses."
MaaS featured highlights include:
- Simplified Marketing Tools: MaaS consolidates the best REMAX listing assets into one intuitive dashboard, enabling ready-to-go campaigns in just a few clicks.
- Smart Automation: Set and save campaign preferences, allowing the platform to auto-launch personalized outreach across channels.
- Performance Reporting: Access to shareable, real-time dashboards with campaign metrics that can be forwarded to sellers and teams.
- Quarterly Market Report Emails: Delivered via MAXTech® powered by BoldTrail, branded updates offer insightful market snapshots directly to an agent's sphere.
- Polished Brand Presence: Campaigns reflect the refreshed branding from REMAX, delivering a modern, consistent look that reinforces professionalism and elevates brand perception.
REMAX affiliates throughout the
Lee added, "We're being very aggressive in providing REMAX affiliates with difference-making competitive advantages that help them stand out—especially on social and digital platforms where most people being their home search. REMAX is the most productive real estate network in the world2 and REMAX agents are the most trusted3 professionals in the business — we want consumers to know that when they're choosing an agent to work with."
Strengthening the REMAX Value Proposition
MaaS arrives at a pivotal time in the brand's evolution. Earlier this year, REMAX unveiled a bold, digital-forward brand refresh designed to help agents shine in competitive markets. The company also launched MAXReferSM, a global referral platform powered by AI to enhance agent connectivity across borders; MAXEngageSM, a rewards-based app that encourages agents to get loud on social media; and AspireSM, an innovative onboarding program that will help attract and develop the next generation of top-producing REMAX agents.
MaaS strengthens the REMAX value proposition by making it easier for agents to market listings, put clients first and grow their businesses. It's a smarter, faster way to work, and part of a broader strategy to ensure REMAX remains an industry leader through purposeful innovation.
1 Source: MMR Strategy Group study of unaided awareness.
2 As measured by residential transaction sides.
3 Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2025, and 2019.
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
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