Resmed Champions Sleep Health as The Official Sleep Partner of The Qatar Airways British & Irish Lions Tour to Australia 2025
Resmed (NYSE: RMD, ASX: RMD) has been named the Official Sleep Partner of the Qatar Airways British & Irish Lions Tour to Australia 2025. The company will launch 'Tackle Your Sleep,' a digital campaign featuring rugby legends to raise awareness about sleep health. The six-week tour will include 10 matches across Australia, with an estimated 40,000 fans attending.
The partnership highlights the critical role of sleep in athletic performance, as research shows that half of rugby and cricket players are classified as poor sleepers. According to Resmed's 2025 Global Sleep Survey, one in four people globally choose to live with poor sleep, despite its negative impacts on mental health, physical performance, and daily activities.
Resmed (NYSE: RMD, ASX: RMD) è stata nominata Partner Ufficiale del Sonno per il Tour 2025 dei British & Irish Lions in Australia organizzato da Qatar Airways. L'azienda lancerà 'Tackle Your Sleep', una campagna digitale con leggende del rugby per sensibilizzare sull'importanza della salute del sonno. Il tour di sei settimane prevede 10 partite in tutta l'Australia, con una partecipazione stimata di 40.000 tifosi.
La partnership sottolinea il ruolo fondamentale del sonno nelle prestazioni atletiche, poiché le ricerche indicano che metà dei giocatori di rugby e cricket sono classificati come cattivi dormitori. Secondo il Global Sleep Survey 2025 di Resmed, una persona su quattro nel mondo convive con un sonno di scarsa qualità, nonostante i suoi effetti negativi sulla salute mentale, sulle prestazioni fisiche e sulle attività quotidiane.
Resmed (NYSE: RMD, ASX: RMD) ha sido nombrada Socio Oficial del Sueño para la Gira 2025 de los British & Irish Lions en Australia, patrocinada por Qatar Airways. La compañía lanzará 'Tackle Your Sleep', una campaña digital con leyendas del rugby para concienciar sobre la salud del sueño. La gira de seis semanas incluirá 10 partidos por toda Australia, con una asistencia estimada de 40,000 aficionados.
La asociación destaca el papel crucial del sueño en el rendimiento deportivo, ya que investigaciones muestran que la mitad de los jugadores de rugby y cricket son considerados malos dormilones. Según la Encuesta Global del Sueño 2025 de Resmed, una de cada cuatro personas en el mundo elige vivir con un sueño deficiente, a pesar de sus impactos negativos en la salud mental, el rendimiento físico y las actividades diarias.
Resmed (NYSE: RMD, ASX: RMD)가 2025년 카타르 항공 브리티시 & 아이리시 라이온스 호주 투어의 공식 수면 파트너로 선정되었습니다. 이 회사는 럭비 전설들과 함께하는 디지털 캠페인 'Tackle Your Sleep'을 시작하여 수면 건강에 대한 인식을 높일 예정입니다. 6주간 진행되는 투어는 호주 전역에서 10경기를 포함하며 약 40,000명의 팬이 참석할 것으로 예상됩니다.
이번 파트너십은 운동 수행에 있어 수면의 중요한 역할을 강조합니다. 연구에 따르면 럭비 및 크리켓 선수의 절반이 수면 장애를 겪고 있습니다. Resmed의 2025 글로벌 수면 조사에 따르면 전 세계 인구의 4분의 1이 정신 건강, 신체 능력, 일상 활동에 부정적인 영향을 미치면서도 불량한 수면 상태를 유지하는 것으로 나타났습니다.
Resmed (NYSE : RMD, ASX : RMD) a été nommé Partenaire Officiel du Sommeil pour la tournée 2025 des British & Irish Lions en Australie, organisée par Qatar Airways. L'entreprise lancera « Tackle Your Sleep », une campagne digitale mettant en vedette des légendes du rugby pour sensibiliser à la santé du sommeil. La tournée de six semaines comprendra 10 matchs à travers l'Australie, avec environ 40 000 spectateurs attendus.
Ce partenariat met en avant le rôle crucial du sommeil dans la performance sportive, car des recherches montrent que la moitié des joueurs de rugby et de cricket sont considérés comme de mauvais dormeurs. Selon l'Enquête mondiale sur le sommeil 2025 de Resmed, une personne sur quatre dans le monde choisit de vivre avec un mauvais sommeil, malgré ses impacts négatifs sur la santé mentale, les performances physiques et les activités quotidiennes.
Resmed (NYSE: RMD, ASX: RMD) wurde zum offiziellen Schlafpartner der Qatar Airways British & Irish Lions Tour 2025 in Australien ernannt. Das Unternehmen startet die digitale Kampagne 'Tackle Your Sleep', bei der Rugby-Legenden mitwirken, um das Bewusstsein für die Bedeutung von Schlafgesundheit zu stärken. Die sechswöchige Tour umfasst 10 Spiele in ganz Australien, mit geschätzten 40.000 Fans.
Die Partnerschaft unterstreicht die entscheidende Rolle des Schlafs für sportliche Leistungen, da Studien zeigen, dass die Hälfte der Rugby- und Cricketspieler als schlechte Schläfer eingestuft wird. Laut der Global Sleep Survey 2025 von Resmed lebt weltweit jeder Vierte mit schlechtem Schlaf, trotz der negativen Auswirkungen auf mentale Gesundheit, körperliche Leistungsfähigkeit und tägliche Aktivitäten.
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SAN DIEGO and LONDON and DUBLIN and SYDNEY, May 15, 2025 (GLOBE NEWSWIRE) -- Resmed (NYSE: RMD, ASX: RMD), the leading health technology company focused on sleep, breathing, and care delivered in the home, has been named the Official Sleep Partner of the Qatar Airways British & Irish Lions Tour to Australia.
The Tour brings rugby fans’ dreams to life over a six-week period. For the first time in 12 years, The Lions squad, alongside an estimated 40,000 fans, will battle it out with the Wallabies, Super Rugby Pacific teams, and exhibition sides in six cities across Australia.
As the Official Sleep Partner, Resmed will launch ‘Tackle Your Sleep,’ a digital and content focused campaign featuring legendary rugby players. The campaign takes a light-hearted look at serious sleep health issues affecting players and the fans in Australia, the UK, and Ireland, with the rugby legends sharing advice and tools to support better sleep. The campaign aims to raise awareness about the importance of quality sleep for the rugby players and fans, as the third pillar of health, alongside exercise and diet1.
Poor sleep can take a serious toll on mental health, physical health2, relationships3, and daily performance4. For athletes, it can impair optimal training, motivation, physical performance, and increase the risk of fatigue-related injuries3. A study of 175 rugby and cricket players found that half were classified as poor sleepers, with many reporting significant daytime fatigue5 — highlighting how sleep hygiene and recovery routines can offer a real competitive edge.
Despite these known negative effects, Resmed’s 2025 Global Sleep Survey found that one in four people globally are choosing to live with poor sleep6.
Katrin Pucknat, Chief Marketing Officer of Resmed, said: “Poor sleep affects every aspect of our lives, but the good news is there are steps we can take to improve our sleep health.
“As the Official Sleep Partner of the tour, we’re excited to raise awareness about the powerful connection between sleep and athletic performance and inspire fans to think about the role that sleep plays in their own lives, while having some fun along the way.”
Ben Calveley, CEO of The British & Irish Lions said: “The Lions are always seeking new ways to support our players and management team and sleep is a vital component of performance.
“Resmed adds another dimension to our acclimatisation and recovery strategies, ensuring the squad is primed to perform for the duration of the Tour. They will also be sharing insights to help travelling supporters stay well rested and in full voice for each fixture.”
Rugby Australia CEO, Phil Waugh said: “Resmed is a leader in their field and we’re incredibly pleased to welcome them as an official partner for this year’s British & Irish Lions Tour.
“Quality sleep is certainly important for our players to perform at their best but there's no doubt good sleep is just as vital for all those celebrating and connecting throughout the Tour across Australia.”
The British & Irish Lions will play 10 matches in total, with three Test matches against the Wallabies in Brisbane, Melbourne, and Sydney.
About The British & Irish Lions
The British & Irish Lions is an iconic sporting brand in the world of rugby. Every four years, the Lions Men – the best of the best selected from England, Ireland, Scotland and Wales – travel to the southern hemisphere to take on Australia, New Zealand, or South Africa on landmark tours.
The British & Irish Lions has announced the initial details of a historic inaugural Lions Women’s Tour with the best women’s players from England, Ireland, Scotland, and Wales traveling to New Zealand to play the current world champions in 2027. The British & Irish Lions will continue to collaborate with all key stakeholders, including its constituent Unions, World Rugby, and the various leagues to finalise full Tour details.
The Lions is the pinnacle of players’ careers, a once in a lifetime experience for fans and leaves an enduring legacy wherever the team visits. The Lions foundations are strong, built upon 130 years of history and tradition with tours taking place regularly since 1888.
About Resmed
Resmed (NYSE: RMD, ASX: RMD) creates life-changing health technologies that people love. We’re relentlessly committed to pioneering innovative technology to empower millions of people in 140 countries to live happier, healthier lives. Our AI-powered digital health solutions, cloud-connected devices, and intelligent software make home healthcare more personalized, accessible, and effective. Ultimately, Resmed envisions a world where every person can achieve their full potential through better sleep and breathing, with care delivered in their own home. Learn more about how we’re redefining sleep health at resmed.com and follow @Resmed.
For Media:
Cassie-Anne Low, Resmed
cassie-anne.low@resmed.com.sg
news@Resmed.com
For Investors:
Mike Ott, Resmed
Investorrelations@resmed.com
The 2025 British and Irish Lions Tour of Australia
- Western Force v British & Irish Lions at 5:45pm AWST on Saturday 28 June at Optus Stadium, Perth
- Queensland Reds v British & Irish Lions at 7:45pm AEST on Wednesday 2 July at Suncorp Stadium, Brisbane
- New South Wales Waratahs v British & Irish Lions at 7:45pm AEST on Saturday 5 July at Allianz Stadium, Sydney
- ACT Brumbies v British & Irish Lions at 7:45pm AEST on Wednesday 9 July at GIO Stadium, Canberra
- AUNZ Invitational XV v British & Irish Lions at 7:15pm ACST on Saturday 12 July at Adelaide Oval, Adelaide
- Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 19 at Suncorp Stadium, Brisbane
- First Nations & Pasifika XV v British & Irish Lions at 7:45pm AEST on Tuesday 22 July at Marvel Stadium, Melbourne
- Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 26 at Melbourne Cricket Ground, Melbourne
- Wallabies v British & Irish Lions at 7:45pm AEST on Saturday August 2 at Accor Stadium, Sydney
1 Stott D, Forde D, Sharma C, et al. Interactions with Nature, Good for the Mind and Body: A Narrative Review. Int J Environ Res Public Health. 2024;21(3):329. Published 2024 Mar 12. doi:10.3390/ijerph21030329he
2 Lloyd-jones et al, Life’s Essential 8: Updating and Enhancing the American Heart Association’s Construct of Cardiovascular Health: A Presidential Advisory From the American Heart Association, Circulation 2022
3 Gordon AM, Chen S. The role of sleep in interpersonal conflict: Do sleepless nights mean worse fights? Social Psychological and Personality Science. 2014;5(2):168–175
4 Perry GS, Patil SP, Presley-Cantrell LR. Raising awareness of sleep as a healthy behavior. Prev Chronic Dis. 2013
5 Swinbourne R, Gill N, Vaile J, Smart D. Prevalence of poor sleep quality, sleepiness and obstructive sleep apnoea risk factors in athletes. Eur J Sport Sci. 2016 Oct;16(7):850-8. doi: 10.1080/17461391.2015.1120781. Epub 2015 Dec 23. PMID: 26697921.
6 Resmed’s 2025 Global Sleep Survey
FAQ
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