Rockwell Automation Report Finds CPG Industry Prioritizing Innovation Over Cost-Cutting
Rockwell Automation (NYSE: ROK) has released its 10th annual State of Smart Manufacturing Report focusing on the Consumer Packaged Goods (CPG) industry. The report reveals a significant shift in industry priorities, with manufacturers now emphasizing innovation and long-term growth over cost-cutting measures.
Key findings show that 70% of CPG manufacturers are investing in AI, robotics, and simulation technologies for business growth. Data utilization for decision-making increased from 40% in 2024 to 44% in 2025. The report also highlights evolving workforce strategies, with 34% of manufacturers focusing on training current employees and 33% prioritizing change management and retention.
The study, based on insights from 174 CPG leaders across 15 countries, indicates that competition has surpassed economic uncertainty as the primary industry concern, driven by private-label products and changing consumer behaviors.
Rockwell Automation (NYSE: ROK) ha pubblicato il suo 10° rapporto annuale sullo stato della Smart Manufacturing, con un focus sul settore dei beni di consumo confezionati (CPG). Il documento evidenzia un cambiamento nelle priorità del settore: i produttori puntano sempre più su innovazione e crescita a lungo termine piuttosto che su riduzioni dei costi.
I principali risultati mostrano che il 70% dei produttori CPG sta investendo in IA, robotica e tecnologie di simulazione per sostenere la crescita aziendale. L'uso dei dati per le decisioni è salito dal 40% nel 2024 al 44% nel 2025. Il rapporto segnala inoltre strategie occupazionali in evoluzione: il 34% dei produttori investe nella formazione del personale attuale e il 33% dà priorità alla gestione del cambiamento e alla retention.
Lo studio, basato sulle opinioni di 174 leader CPG in 15 paesi, indica che la concorrenza ha superato l'incertezza economica come principale preoccupazione del settore, spinta dai prodotti a marchio del distributore e dai cambiamenti nei comportamenti dei consumatori.
Rockwell Automation (NYSE: ROK) ha publicado su décimo informe anual sobre el estado de la fabricación inteligente, centrado en la industria de bienes de consumo empaquetados (CPG). El informe revela un cambio en las prioridades del sector: los fabricantes apuestan por la innovación y el crecimiento a largo plazo en lugar de enfocarse en recortes de costes.
Los hallazgos clave muestran que el 70% de los fabricantes CPG está invirtiendo en IA, robótica y tecnologías de simulación para impulsar el crecimiento empresarial. El uso de datos para la toma de decisiones aumentó del 40% en 2024 al 44% en 2025. También se destacan estrategias de personal en evolución, con un 34% de los fabricantes centrados en la capacitación de empleados actuales y un 33% que prioriza la gestión del cambio y la retención.
El estudio, basado en las opiniones de 174 líderes CPG en 15 países, indica que la competencia ha superado a la incertidumbre económica como la principal preocupación del sector, impulsada por productos de marca propia y cambios en el comportamiento del consumidor.
Rockwell Automation (NYSE: ROK)는 소비재 포장 산업(CPG)을 중심으로 한 10번째 연례 스마트 제조 현황 보고서를 발표했습니다. 보고서는 업계 우선순위의 변화를 보여주며, 제조사들이 비용 절감보다 혁신과 장기적 성장에 더 무게를 두고 있음을 밝혔습니다.
주요 결과에 따르면 전체 CPG 제조업체의 70%가 비즈니스 성장을 위해 AI, 로봇공학, 시뮬레이션 기술에 투자하고 있습니다. 의사결정에서의 데이터 활용은 2024년 40%에서 2025년 44%로 증가했습니다. 또한 인력 전략의 변화도 나타나며, 34%는 기존 직원 교육에, 33%는 변화관리와 인재 유지에 우선순위를 두고 있습니다.
15개국의 174명 CPG 리더 의견을 바탕으로 한 이 연구는 사설 브랜드 제품과 소비자 행동 변화로 인해 경쟁이 경제적 불확실성을 제치고 업계의 최대 우려 사항이 되었음을 시사합니다.
Rockwell Automation (NYSE: ROK) a publié son 10e rapport annuel sur l'état de la Smart Manufacturing, axé sur l'industrie des produits de grande consommation emballés (CPG). Le rapport montre un changement de priorités : les fabricants privilégient désormais l'innovation et la croissance à long terme plutôt que les mesures d'économie.
Parmi les conclusions principales, 70 % des fabricants CPG investissent dans l'IA, la robotique et les technologies de simulation pour stimuler la croissance. L'utilisation des données pour la prise de décision est passée de 40 % en 2024 à 44 % en 2025. Le rapport souligne aussi l'évolution des stratégies RH : 34 % des fabricants misent sur la formation des employés actuels et 33 % accordent la priorité à la gestion du changement et à la rétention des talents.
L'étude, fondée sur les retours de 174 dirigeants CPG dans 15 pays, indique que la concurrence a devancé l'incertitude économique comme principale préoccupation du secteur, portée par les marques distributeurs et les évolutions du comportement des consommateurs.
Rockwell Automation (NYSE: ROK) hat seinen 10. jährlichen Bericht zum Status der Smart Manufacturing veröffentlicht, mit Schwerpunkt auf der Konsumgüterbranche (CPG). Der Bericht zeigt eine Verschiebung der Prioritäten: Hersteller setzen zunehmend auf Innovation und langfristiges Wachstum statt auf Kostenreduktionen.
Wesentliche Erkenntnisse: 70 % der CPG-Hersteller investieren in KI, Robotik und Simulations-Technologien zur Unternehmensentwicklung. Die Datennutzung für Entscheidungen stieg von 40 % im Jahr 2024 auf 44 % im Jahr 2025. Zudem verändern sich die Personalstrategien: 34 % der Hersteller fokussieren sich auf Schulung bestehender Mitarbeiter und 33 % priorisieren Change-Management und Mitarbeiterbindung.
Die Studie, basierend auf Aussagen von 174 CPG-Führungskräften aus 15 Ländern, zeigt, dass der Wettbewerb – getrieben durch Handelsmarken und verändertes Konsumentenverhalten – die wirtschaftliche Unsicherheit als wichtigste Branchenbedrohung abgelöst hat.
- None.
- Increasing competitive pressure from private-label brands threatening market share
- Rising challenges in maintaining consumer loyalty
- Complex market demands requiring significant technological adaptation
Research shows CPG leaders are investing in AI and talent to stay competitive
The CPG industry is facing pressure on multiple fronts, from the growth of store brands to the demand for faster innovation and more sustainable products. At the same time, consumer loyalty is harder to earn, and expectations for customization and transparency are rising. In response to this, CPG companies are moving away from small-scale technology pilots and investing in solutions that deliver measurable results across the organization.
The combination of workforce training, better use of data, and more adaptable systems is helping these manufacturers stay competitive while managing complexity. And as private-label brands expand and consumer expectations evolve, CPG leaders are prioritizing investments that help them compete more effectively in a crowded and fast-changing market.
Notable Key Trends from 2024 to 2025:
Rising Competition Leads Industry Concerns:
In 2024, economic uncertainty and inflation were main challenges noted in our annual survey. In 2025, competition has taken the lead, driven by increased market pressure from private-label products and changing consumer buying habits.
Technology Needs to Work for People:
Companies are focusing less on simply adopting new tools and more on making sure new technology fits their teams and operations. Usability and scalability are now critical factors in technological decisions. Capabilities CPG leaders are looking for in their workforce include: communications/teamwork (
AI and Robotics Lead Investment Priorities:
At the heart of technology investment decisions is a shift in thinking.
More companies are using data effectively
The number of manufacturers who say they are using their data to guide decision-making is up from
Workforce strategies are evolving
While 2024 emphasized attracting skilled labor, the 2025 report shows
"CPG manufacturers are no longer just reacting to disruption—they're proactively investing in technologies that deliver sustainable growth and competitive advantage," said Steve Deitzer, vice president, Global Industry, CPG, Rockwell Automation. "This year's report shows a clear pivot toward long-term thinking, where AI, automation, and workforce enablement are central to success."
Scalability and integration are now central to how CPG leaders approach growth. By aligning technology, people and processes, companies are working to build more agile and efficient operations that can keep up with market changes.
The 2025 State of Smart Manufacturing Report, based on insights from 174 CPG leaders across 15 countries, is part of Rockwell Automation's broader global research initiative surveying over 1,500 manufacturing decision-makers. The full findings of the report can be found here.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in
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SOURCE Rockwell Automation, Inc.
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