Rockwell Automation to Power Lucid's EV Manufacturing Facility in Saudi Arabia with Advanced Software Solutions

Rhea-AI Summary

Rockwell Automation (NYSE:ROK) announced a deepened collaboration with Lucid to support Lucid's new electric vehicle manufacturing facility in King Abdullah Economic City, Saudi Arabia, by deploying FactoryTalk® MES and providing local instructor-led and virtual training.

The FactoryTalk MES platform will provide real-time visibility, traceability, and control across general assembly, paint, stamping, body, and powertrain shops. Rockwell said its local team will deliver tailored training to develop Saudi EV manufacturing talent in support of the Kingdom's Vision 2030.

News Market Reaction – ROK

+4.03%

+4.03% Session close to close

In the Jan 21 session, ROK gained 4.03%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends Rockwell Automation’s digital manufacturing footprint, placing FactoryTalk...

Analysis

This announcement extends Rockwell Automation’s digital manufacturing footprint, placing FactoryTalk MES at the core of Lucid’s first Saudi EV plant and supporting workforce development aligned with Vision 2030. It builds on recent themes of software, AI, and cybersecurity expansion, plus a planned $2 billion investment program and solid FY25 results with FY26 guidance. Investors may watch how this and similar wins translate into order growth, regional exposure, and software-driven margins over time.

Key Figures

Vision 2030: 2030

1 metrics

Vision 2030 2030 Saudi Arabia's national development initiative referenced in partnership

Historical Context

5 past events · Latest: Dec 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Dec 16	Industry recognition	Positive	-0.1%	Cited across 20 Gartner Hype Cycles highlighting innovation and technology leadership.
Nov 18	Capacity expansion	Positive	-1.1%	Announced new greenfield manufacturing site in Wisconsin within a $2B investment plan.
Nov 13	AI partnership	Positive	-3.8%	Integrated NVIDIA Nemotron Nano with FactoryTalk Design Studio for edge-based generative AI.
Nov 12	Cybersecurity launch	Positive	+0.6%	Launched SecureOT suite to enhance industrial cybersecurity in complex OT environments.
Nov 06	Earnings & guidance	Positive	+2.7%	Reported Q4 and FY25 results with sales growth and FY26 EPS and sales guidance.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive strategic and technology announcements often saw muted or negative next-day stock reactions, with earnings one of the few events drawing a clearer positive move.

Recent Company History

Over the last few months, Rockwell Automation has highlighted innovation and strategic expansion. It received recognition across 20 2025 Gartner Hype Cycles, advanced industrial intelligence via edge-based generative AI with NVIDIA Nemotron, and launched the SecureOT cybersecurity suite. Strategically, it announced a major greenfield manufacturing site as part of a $2 billion investment plan. Earnings for Q4 and full-year 2025 showed growth in sales and adjusted EPS with detailed FY26 guidance. Today’s Lucid EV manufacturing software collaboration fits this trajectory of expanding digital and automation capabilities globally.

Key Terms

FactoryTalk MES, manufacturing execution system (MES)

2 terms

FactoryTalk MES technical

"Lucid will deploy Rockwell Automation's enterprise software solutions, including its FactoryTalk® manufacturing execution system (MES)..."

FactoryTalk MES is a factory-floor software system that tracks and controls production, quality checks, and materials in real time, acting like a digital foreman and dashboard for manufacturing operations. Investors watch MES deployments because they can raise efficiency, reduce waste and recalls, improve regulatory compliance, and create steady software or service revenue streams — all of which influence margins, capital spending needs, and long‑term competitiveness.

manufacturing execution system (MES) technical

"including its FactoryTalk® manufacturing execution system (MES) software, to manage and optimize production operations..."

A manufacturing execution system (MES) is a software platform that coordinates and monitors factory floor activities—tracking materials, machines and workers in real time to ensure products are made correctly and on schedule. Think of it as the factory’s operating center that turns plans into actions; for investors, a strong MES can lower costs, reduce defects, speed production and improve regulatory traceability, all of which affect profitability and risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FactoryTalk® MES and local support to drive EV production and workforce development in alignment with Saudi Arabia's Vision 2030

DAMMAM, Saudi Arabia, Jan. 21, 2026 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE:ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced a deepened collaboration with Lucid, maker of the world's most advanced electric vehicles, to support the automaker's expanding manufacturing facility in the Kingdom of Saudi Arabia. The facility, located in King Abdullah Economic City (KAEC), marks a historic milestone as the country's first vehicle manufacturing site.

Lucid will deploy Rockwell Automation's enterprise software solutions, including its FactoryTalk® manufacturing execution system (MES) software, to manage and optimize production operations across all major shops: general assembly, paint, stamping, body, and powertrain. The FactoryTalk MES platform will provide Lucid with real-time visibility, traceability, and control across its operations, helping enable production of the company's future midsize vehicles.

"Lucid's adoption of FactoryTalk MES is a strategic move that will deliver measurable outcomes in operational efficiency, quality, and scalability," said Ahmad Haydar, country leader for Rockwell Automation in Saudi Arabia. "Our software will help Lucid meet its ambitious production goals while ensuring seamless integration with global supply chains and compliance with local standards. This is a proud moment for Rockwell Automation and a testament to our commitment to supporting the Kingdom's Vision 2030 through advanced manufacturing technologies and workforce development."

In addition to software, Rockwell's local team in Saudi Arabia will deliver instructor-led and virtual training programs. By equipping local Saudi talent with cutting-edge EV manufacturing expertise through tailored training, this partnership will cultivate a skilled workforce that will drive sustainable industrial growth and help power the Kingdom's Vision 2030 objectives.

"Rockwell Automation has been a trusted partner throughout our journey, from our Arizona factory to our expansion in Saudi Arabia," said Faisal Sultan, president of Middle East at Lucid. "Their software solutions and local expertise will help us scale production while maintaining the highest standards of quality and innovation our customers have come to expect. We're excited to continue this collaboration as we expand world-class electric vehicle manufacturing in the region."

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rockwell-automation-to-power-lucids-ev-manufacturing-facility-in-saudi-arabia-with-advanced-software-solutions-302666110.html

SOURCE Rockwell Automation, Inc.

FAQ

What will Rockwell Automation (ROK) supply to Lucid's Saudi EV plant announced Jan 21, 2026?

Rockwell will supply its FactoryTalk® MES enterprise software and local instructor-led and virtual training programs.

Which production areas at Lucid's King Abdullah Economic City facility will use FactoryTalk MES?

FactoryTalk MES will be used across general assembly, paint, stamping, body, and powertrain shops.

How does the Rockwell–Lucid partnership support Saudi Vision 2030 according to the announcement?

The partnership provides advanced manufacturing software and tailored training to build local EV manufacturing skills and support industrial growth tied to Vision 2030.

Will Rockwell provide on-the-ground support in Saudi Arabia for Lucid's facility?

Yes. Rockwell's local team in Saudi Arabia will deliver both instructor-led and virtual training and local support.

Did the announcement include financial terms or production targets for Lucid or Rockwell (ROK)?

No. The announcement describes the software deployment and training but does not disclose financial terms or specific production targets.