Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. (ROKU) is a leader in streaming entertainment, powering smart TVs and devices through its proprietary operating system. This page aggregates official company announcements and market-moving developments for investors and industry observers.
Access primary-source updates including earnings reports, content partnership announcements, and technology innovations shaping the streaming landscape. Our curated feed ensures timely access to Roku's strategic moves in device manufacturing, OS licensing, and advertising platform enhancements.
Key coverage areas include platform growth metrics, hardware updates for Roku streaming devices, and advertising technology advancements. Bookmark this page to monitor how Roku continues bridging traditional TV experience with streaming-first solutions.
Nielsen (NLSN) announced a new partnership with Roku (ROKU) that allows marketers to deduplicate ad campaign reach and frequency across traditional TV, connected TV, desktop, and mobile for the first time. This four-screen measurement will be incorporated into Nielsen Total Ad Ratings and is a key feature of the upcoming Nielsen ONE platform, set to launch in December 2022. The move responds to the increasing shift in advertising investments toward streaming. This enhanced measurement capability aims to deliver a consistent view of audiences across different platforms and improve ad targeting.
Roku, Inc. has launched the Roku Ultra streaming player in Canada, featuring advanced technology like Dolby Vision®, Dolby Atmos®, and a rechargeable remote with hands-free voice control. This device promises lightning-fast performance and best-in-class picture and audio quality. The new Roku OS 11.5 enhances search and discovery, and introduces French-Canadian voice command capabilities. Priced at $129.99, the Roku Ultra is set to provide an exceptional streaming experience for users.
Roku has appointed three senior executives to lead its media, devices, and consumer experience divisions. Charlie Collier will serve as President of Roku Media, while Mustafa Ozgen and Gidon Katz will head Devices and Consumer Experience, respectively. Collier, a media veteran, aims to enhance Roku's advertising and content strategy. Ozgen and Katz bring extensive industry backgrounds, previously holding significant roles in other major companies. These leadership changes are expected to strengthen Roku’s market position amid the ongoing shift towards streaming.
Roku, Inc. (NASDAQ: ROKU) has announced its exclusive AVOD partnership with the Adult Swim Festival, featuring performances from headliners Run The Jewels, Tierra Whack, and Dethklok. The three-part special will stream for free on The Roku Channel starting September 23, 2022. In addition, audiences will gain access to over 120 episodes from popular Adult Swim series including Samurai Jack and Rick and Morty. The Roku Channel aims to enhance viewer engagement with exclusive content, highlighting its strong presence in the streaming market.
Roku, Inc. (NASDAQ: ROKU) has unveiled two new products: the Roku Express and Roku Wireless Bass, aimed at enhancing the streaming experience while maintaining affordability. The Roku Express now features dual-band Wi-Fi and increased storage for improved streaming performance. The Roku Wireless Bass offers powerful audio to complement Roku's existing sound devices. Both products are set for pre-sale with the Express priced at
Roku, Inc. announced enhancements to its operating system, Roku OS, including new features to improve content discovery and user experience. Key updates include The Buzz for enhanced entertainment discovery, a Continue Watching feature for seamless streaming, and an expanded Save List for users to bookmark content. Other improvements involve updates to Bluetooth Private Listening and navigation enhancements through Roku Voice.
Roku is also introducing new products like the Roku Wireless Bass and 2022 Roku Express at competitive prices.
Roku has launched a new certified partner program aimed at helping small and medium-sized businesses (SMBs) enhance their TV streaming advertising efforts. Camelot Strategic Marketing is the first agency to join this initiative, utilizing Roku's OneView platform to optimize advertising strategies. With 47% of SMBs planning to increase their TV streaming ad spend over the next year, the partnership offers essential tools for growth. Roku boasts over 63 million active accounts and aims to provide businesses with innovative advertising options. Camelot is recognized for its operational excellence in leveraging OneView.
Roku, Inc. (NASDAQ: ROKU) is set to exclusively launch ‘The Rich Eisen Show’ on The Roku Channel starting
Roku, Inc. (Nasdaq: ROKU) has launched the second season of its popular show, Roku Recommends, today. The new season features celebrity hosts Maria Menounos and NFL star Andrew Hawkins, with a focus on helping viewers discover new shows using exclusive Roku data. The first season ranked as a top-10 video-on-demand program. Advertisers can engage audiences through custom segments and brand integrations. New episodes will stream for free every Thursday and partnerships with brands like The Weather Channel and ViX+ are now included.
FAQ
What is the current stock price of Roku (ROKU)?
What is the market cap of Roku (ROKU)?
