Roku Stock Price, News & Analysis

Roku has launched The Roku Channel in Mexico, making it available free of charge to Roku device users starting October 13. This channel includes over 30 Roku Originals and a selection of popular films and TV shows from global and local partners such as Sony and Lionsgate. Roku aims to replicate its U.S. success, where the channel ranks among the top five for engagement. Additionally, the launch introduces a Live TV experience with over 25 channels, enhancing content accessibility and increasing advertising opportunities.

Roku, Inc. (NASDAQ: ROKU) and Walmart (NYSE: WMT) have launched a new suite of affordable smart home products, available in nearly 3,500 Walmart stores starting October 17. This product line includes security cameras, video doorbells, smart lighting, and other devices designed to enhance the smart home experience. Roku aims to integrate these devices with its TV platform, allowing users to access functionality such as live camera feeds while streaming. The smart home products feature advanced security capabilities and are designed for easy consumer connectivity.

Nielsen (NLSN) announced a new partnership with Roku (ROKU) that allows marketers to deduplicate ad campaign reach and frequency across traditional TV, connected TV, desktop, and mobile for the first time. This four-screen measurement will be incorporated into Nielsen Total Ad Ratings and is a key feature of the upcoming Nielsen ONE platform, set to launch in December 2022. The move responds to the increasing shift in advertising investments toward streaming. This enhanced measurement capability aims to deliver a consistent view of audiences across different platforms and improve ad targeting.

Roku, Inc. has launched the Roku Ultra streaming player in Canada, featuring advanced technology like Dolby Vision^®, Dolby Atmos^®, and a rechargeable remote with hands-free voice control. This device promises lightning-fast performance and best-in-class picture and audio quality. The new Roku OS 11.5 enhances search and discovery, and introduces French-Canadian voice command capabilities. Priced at $129.99, the Roku Ultra is set to provide an exceptional streaming experience for users.

Roku has appointed three senior executives to lead its media, devices, and consumer experience divisions. Charlie Collier will serve as President of Roku Media, while Mustafa Ozgen and Gidon Katz will head Devices and Consumer Experience, respectively. Collier, a media veteran, aims to enhance Roku's advertising and content strategy. Ozgen and Katz bring extensive industry backgrounds, previously holding significant roles in other major companies. These leadership changes are expected to strengthen Roku’s market position amid the ongoing shift towards streaming.

Roku, Inc. (NASDAQ: ROKU) has announced its exclusive AVOD partnership with the Adult Swim Festival, featuring performances from headliners Run The Jewels, Tierra Whack, and Dethklok. The three-part special will stream for free on The Roku Channel starting September 23, 2022. In addition, audiences will gain access to over 120 episodes from popular Adult Swim series including Samurai Jack and Rick and Morty. The Roku Channel aims to enhance viewer engagement with exclusive content, highlighting its strong presence in the streaming market.

Roku, Inc. (NASDAQ: ROKU) has unveiled two new products: the Roku Express and Roku Wireless Bass, aimed at enhancing the streaming experience while maintaining affordability. The Roku Express now features dual-band Wi-Fi and increased storage for improved streaming performance. The Roku Wireless Bass offers powerful audio to complement Roku's existing sound devices. Both products are set for pre-sale with the Express priced at $29.99 from mid-October and the Wireless Bass at $129.99 from November 7. Additionally, Roku introduces new platform features with the OS 11.5 update.

Roku, Inc. announced enhancements to its operating system, Roku OS, including new features to improve content discovery and user experience. Key updates include The Buzz for enhanced entertainment discovery, a Continue Watching feature for seamless streaming, and an expanded Save List for users to bookmark content. Other improvements involve updates to Bluetooth Private Listening and navigation enhancements through Roku Voice.

Roku is also introducing new products like the Roku Wireless Bass and 2022 Roku Express at competitive prices.