Roku Stock Price, News & Analysis

Roku, Inc. (NASDAQ: ROKU) reported its fourth quarter and fiscal year 2022 results today. The company continues to enhance its streaming platform, connecting users to their favorite content while enabling publishers to grow their audience. Roku's streaming devices and Smart Home products are available in the U.S. and select international markets. A conference call will occur today at 2:00 PM Pacific Time to discuss the results, accessible via the Roku investor relations website. For further details, the letter to shareholders can be found online.

Roku and DoorDash have announced a multi-year partnership to enhance the TV experience for users by integrating interactive TV ads. Roku users can enjoy a complimentary six-month DashPass, providing $0 delivery fees on eligible orders. DoorDash will also serve as the exclusive ad solution partner for Roku's U.S. restaurants, enabling interactive click-to-order ads. Research indicates that 1 in 3 Roku users order food delivery weekly, and 36% are interested in interactive offers. Wendy’s is joining the initiative with exclusive promotions, such as $5 off purchases over $15. This collaboration aims to streamline food ordering directly from TVs.

Roku, Inc. (NASDAQ: ROKU) announced that it will release its fourth quarter and fiscal year 2022 financial results on February 15, 2023, after market close. A live conference call is scheduled for 2:00 p.m. Pacific Time on the same day to discuss the results. Participants can access the live call via the Roku investor relations website, with an archived version available afterwards. Roku is a leader in streaming technology, connecting users with content and enabling advertisers to reach audiences.

Roku has partnered with Cox Automotive to integrate automotive data with Roku's streaming data, enabling auto marketers to measure ad effectiveness throughout the car-buying journey. This collaboration will provide insights into consumer behavior from web browsing to vehicle sales, addressing a gap in existing measurement solutions. eMarketer projects U.S. digital retail media ad spending to reach $40.81 billion in 2023, highlighting the growing impact of streaming TV ads in the automotive sector. The partnership will allow better quantification of streaming advertising impacts on consumer actions.

Roku has partnered with Warner Bros. Discovery to introduce branded FAST channels on The Roku Channel, set to launch in spring 2023. This collaboration will add approximately 2000 hours of on-demand content, including iconic TV series and movies. Notable programs such as 'Westworld' and 'The Bachelor' will be available for free streaming. Roku continues to enhance its FAST offerings, having secured deals with other major networks. According to recent reports, The Roku Channel ranks as a leader in the AVOD and FAST streaming sectors, reaching an estimated 80 million U.S. households in Q4 2021.

Rebuilding Together Boston will be featured on PBS's Ask This Old House, showcasing home repairs made for 75-year-old Rosalind Pendleton. Her 19th-century home, built in 1884, required significant repairs including safe exits and improved lighting for her grandchildren. The episode, titled "Neighbors Helping Neighbors," will air starting Jan. 26, 2023. The nonprofit aims to raise awareness about the need for safe and affordable housing repairs, highlighting the social mission of enhancing homeowner safety and comfort. For more details about their services, visit www.rebuildingtogetherboston.org.

The recent study by MAGNA Media Trials and Roku highlights the effectiveness of innovative streaming TV ads, revealing that they drive 78% greater search intent compared to traditional TV ads. The Beyond the :30 on Streaming TV report indicates that new video ad formats are significantly more favorable, with three formats tested: Thematic Tagged Vignette, Roku Original Vignette, and Watch Alongs. Results show up to 66% top-of-mind ad recall for Watch Alongs versus 39% for traditional ads, underscoring the potential of these formats to boost brand awareness and purchase intent.

Roku's third annual Video-on-Demand Evolution study reveals significant changes in Canadian TV streaming habits.

• 76% of Canadians are now TV streamers, with 18% considering downgrading or canceling cable subscriptions.
• Ad-supported TV is growing, with over 52% of streamers engaging with it.
• 47% of respondents aim to change their streaming service selection due to economic factors.

Flexibility in content consumption is crucial, as 57% feel they have less disposable income. The rise in live TV viewership is notable, with a 19% increase since 2020. This shift presents opportunities for marketers to reach audiences effectively.

Roku, Inc. announced a significant milestone, surpassing 70 million active accounts, up from 60.1 million in Q4 2021. In 2022, global streaming hours reached 87.4 billion, marking a 19% increase year-over-year. Roku remains the top TV streaming platform in the U.S., Canada, and Mexico. With the launch of its first Roku-branded TVs on Jan. 4, the company aims to enhance the streaming experience at accessible prices. The Roku Channel also expanded its offerings, including original content and partnerships with major networks.