Roku Stock Price, News & Analysis

Roku (Nasdaq: ROKU) has partnered with Instacart to enhance the effectiveness of TV advertising for consumer-packaged goods (CPG) brands. This collaboration focuses on leveraging first-party data to assess the impact of Roku ads on e-commerce sales. Initial results indicate that individuals exposed to Roku ads purchased significantly more advertised products on Instacart compared to average users. For example, a personal care brand's campaign led to 60% of its buyers being new customers, while a beverage brand saw a 70% higher repeat purchase rate among new buyers. The partnership aims to facilitate a shift of ad spending towards streaming TV, tapping into Instacart's extensive grocery delivery network, which serves over 95% of U.S. households.

Roku, Inc. has launched a new advertising feature called the Primetime Reach Guarantee, which allows advertisers to reach more TV households during primetime than typical programs on top-five cable networks. This innovative solution aims to enhance the effectiveness of TV streaming ad campaigns, particularly during significant consumer moments.

According to eMarketer, adults in the U.S. have increased their time spent with TV streaming devices by 25% over the past two years. Through this feature, Roku promises to prioritize delivery to unique households, helping brands achieve a household reach that is 15% greater than cable counterparts in a pilot run. Roku also emphasizes its scale as the leading TV streaming platform in the U.S., Canada, and Mexico with 70 million active accounts, positioning itself as a key player in the evolving advertising landscape.

Roku, Inc. (NASDAQ: ROKU) has announced the release date for its first quarter 2023 financial results, set for April 26, 2023, after the market closes. A conference call will follow at 2:00 PM PT on the same day, allowing participants to discuss the financial outcomes. Interested parties can access the live broadcast through the Roku investor relations website, with an archived version available later. Roku is renowned for pioneering streaming technology and offers a range of products including Roku TV models and streaming players. The company continues to expand its streaming services available in the U.S., Canada, Mexico, and the UK.

Roku and Best Buy have formed a first-to-market partnership that includes exclusive in-store availability of Roku-branded TVs and enhanced advertising collaboration. The partnership allows Best Buy to offer first-party data for targeted advertising, optimizing ad performance for brands. Roku Select and Plus Series TVs are available exclusively at Best Buy, while the collaboration promotes a better consumer experience in streaming TV. An activation event at SXSW on March 11-12 will showcase this relationship further. This initiative aims to accelerate growth in the streaming TV sector, targeting advertisers' increasing investments in retail media networks.

Roku, Inc. (NASDAQ: ROKU) has announced significant updates to its operating system, reinforcing its position as the leading smart TV OS in the U.S., Canada, and Mexico, with over 70 million active accounts. The enhancements include new features for Live TV, content discovery, and an upgraded Roku Mobile App. Notable new channel partners joining the Sports experience are CBS Sports, MLB.TV, NBA App, and NBC Sports. Roku Select and Plus Series TVs are now available for purchase at Best Buy. The updates aim to provide users with a more personalized, intuitive streaming experience.

Roku has launched its first Roku-branded Select and Plus Series TVs, now available exclusively at Best Buy. These TVs come in 11 models ranging from 24” to 75”, featuring advanced technologies like QLED, 4K Dolby Vision, and more. Designed to enhance the streaming experience, they include benefits such as automatic brightness adjustments and built-in Roku streaming capabilities. Along with the TVs, Roku also announced a Wireless Soundbar, adding to the audio experience. The company aims to provide an affordable yet high-quality product to its consumers, reinforcing its position as a leading streaming platform.

Roku, Inc. has appointed Dan Jedda as its new Chief Financial Officer, effective May 1, succeeding Steve Loudon who will leave in August. Jedda, previously CFO at Stitch Fix and with a 15-year tenure at Amazon, brings extensive financial experience. CEO Anthony Wood expressed confidence in Jedda's leadership to help achieve positive adjusted EBITDA in 2024, as Roku approaches half of U.S. broadband households. This transition is expected to boost Roku’s growth trajectory as it aims to maintain its position as the top streaming platform in North America.

Roku, Inc. (NASDAQ: ROKU) has been recognized by Fast Company as one of the top 10 most innovative companies in North America for 2023. Roku maintains its position as the leading smart TV operating system and streaming platform, boasting 70 million active accounts and over 85 billion hours streamed in 2022. The company expanded its product range with new devices and features, including Shoppable Ads and Roku-branded TVs set to release in spring 2023. The Roku Channel continues to grow, adding partnerships with Warner Bros. Discovery, enhancing its appeal to users while driving innovations that simplify the streaming experience.

Roku, Inc. (Nasdaq: ROKU) has announced that its Founder & CEO, Anthony Wood, will participate in a fireside chat at the 2023 Morgan Stanley Technology, Media and Telecom Conference on Monday, March 6, at 10:25 AM PT / 1:25 PM ET. The event will be accessible via a live webcast and replay on the Roku investor relations website.

Roku has been a pioneer in streaming, connecting users to their favorite content and providing unique advertising capabilities. The company operates in the U.S. and select international markets, offering streaming players, TV models, and smart home products.