Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers
Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases
The partnership brings together viewership data from Roku, the #1 TV streaming platform in the
In a pilot with a personal care brand,
The relationship will help accelerate the shift of ad dollars into streaming TV and retail media. Just as more people have started streaming TV over the last year, more now rely on online grocery delivery. Today, Instacart is available to over
“Our goal is to help marketers get more of what they love in TV,” said
The new capability represents Instacart’s first TV streaming measurement partnership and will offer advertisers consumer purchase insights from its Marketplace, which includes more than 1,100 retail banners and more than 80,000 stores in
“With Instacart Ads, we're committed to providing CPG brands with the ad products, automation, insights, and measurement they need to help them meet their objectives and prove the impact of their investment,” said
This partnership expands Roku’s efforts to partner with commerce and retail leaders to provide first-of-their-kind full-funnel solutions that will provide greater accountability in TV streaming. With the addition of Instacart, advertisers can access even more e-commerce data from grocers and drug stores, alcoholic beverages, apparel, beauty, home and office, and pet care products.
To learn more about the partnership, please visit our blog.
*based on results of pilot campaigns measured between January and
**based on hours streamed,
About
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the features, benefits, growth and reach of the Roku platform; trends related to TV streaming, advertising, retail media and grocery delivery; and the parties’ entry into a partnership. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports
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Media Contacts
Roku
AdsPR@roku.com
Instacart
pierce.white@instacart.com
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