Roku media president sells 20,538 shares

Q: How many ROKU shares did Charles Collier sell, and at what prices?

Charles Collier sold 20,538 Class A shares on October 5, 2026, pursuant to his Rule 10b5-1 plan. The four reported lots were 9,689 shares at a weighted-average price of $151.60 per share, 580 at $152.06, 9,845 at $151.61, and 424 at $152.07.

Q: How many ROKU shares did Charles Collier acquire through option exercises?

Collier acquired 20,538 Class A shares on October 5, 2026, through option exercises at an exercise price of $49.59 per share.

Q: What vesting schedule was reported for Charles Collier's ROKU stock options?

The stock option vests in 48 substantially equal monthly installments; the first installment vested on December 4, 2022.

Roku Media's president reported that sales were made under a Rule 10b5-1 plan and at weighted-average prices.

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Rhea-AI Filing Summary

Charles Collier, President, Roku Media at ROKU, exercised options on October 5, 2026, acquiring 20,538 Class A shares at a $49.59 exercise price. He sold 20,538 Class A shares that day pursuant to his Rule 10b5-1 plan, in four reported lots at weighted-average prices of $151.60 per share (9,689 shares), $152.06 (580 shares), $151.61 (9,845 shares), and $152.07 (424 shares).

Insider Trade Summary 10b5-1

Exercise and Sale: 20,538 shares ($2.10M approx. pre-tax spread)

Exercise and Sale 8 txns

Insider Collier Charles

Role President, Roku Media

Sold 20,538 shs ($3.11M)

Approx. gross sale proceeds $3.11M

Approx. exercise cost $1.02M

Approx. pre-tax spread $2.10M

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy) ^F6	10,269	$0.00	$0.00
Exercise	Employee Stock Option (right to buy) ^F6	10,269	$0.00	$0.00
Exercise	Class A Common Stock	10,269	$49.59	$509K
Sale	Class A Common Stock ^{F1, F2}	9,689	$151.60	$1.47M
Sale	Class A Common Stock ^{F1, F3}	580	$152.06	$88K
Exercise	Class A Common Stock	10,269	$49.59	$509K
Sale	Class A Common Stock ^{F1, F4}	9,845	$151.61	$1.49M
Sale	Class A Common Stock ^{F1, F5}	424	$152.07	$64K

Holdings After Transaction: Employee Stock Option (right to buy) — 20,538 contracts (Direct); Class A Common Stock — 22,700 shares (Direct)

Footnotes (6)

F1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.02 to $152.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.02 to $152.18 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.04 to $152.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.04 to $152.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.

Key Figures

Class A shares acquired through option exercise: 20,538 shares Option exercise price: $49.59 per share Class A shares sold: 20,538 shares +4 more

7 metrics

Class A shares acquired through option exercise 20,538 shares October 5, 2026

Option exercise price $49.59 per share October 5, 2026

Class A shares sold 20,538 shares October 5, 2026

Weighted-average sale price $151.60 per share 9,689-share lot on October 5, 2026

Weighted-average sale price $152.06 per share 580-share lot on October 5, 2026

Weighted-average sale price $151.61 per share 9,845-share lot on October 5, 2026

Weighted-average sale price $152.07 per share 424-share lot on October 5, 2026

Key Terms

10b5-1 plan, weighted average price, substantially equal monthly installments

3 terms

10b5-1 plan regulatory

"Shares sold pursuant to Mr. Collier's 10b5-1 plan."

A 10b5-1 plan is a pre-arranged strategy that allows company insiders to buy or sell their shares at predetermined times and prices, even while they are aware of confidential information. It acts like a scheduled appointment for trading, helping ensure transactions happen transparently and legally, which can reassure investors that trades are not based on insider knowledge.

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

substantially equal monthly installments financial

"vests in 48 substantially equal monthly installments"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ROKU shares did Charles Collier sell, and at what prices?

Charles Collier sold 20,538 Class A shares on October 5, 2026, pursuant to his Rule 10b5-1 plan. The four reported lots were 9,689 shares at a weighted-average price of $151.60 per share, 580 at $152.06, 9,845 at $151.61, and 424 at $152.07.

How many ROKU shares did Charles Collier acquire through option exercises?

Collier acquired 20,538 Class A shares on October 5, 2026, through option exercises at an exercise price of $49.59 per share.

What vesting schedule was reported for Charles Collier's ROKU stock options?

The stock option vests in 48 substantially equal monthly installments; the first installment vested on December 4, 2022.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/07/2026 - 05:14 PM Accepted by SEC EDGAR 10/07/2026 - 05:14 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collier Charles

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

CALIFORNIA

95110

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President, Roku Media

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	10/05/2026		M		10,269	A	$49.59	32,969	D
Class A Common Stock	10/05/2026		S		9,689⁽¹⁾	D	$151.6⁽²⁾	23,280	D
Class A Common Stock	10/05/2026		S		580⁽¹⁾	D	$152.06⁽³⁾	22,700	D
Class A Common Stock	10/05/2026		M		10,269	A	$49.59	32,969	D
Class A Common Stock	10/05/2026		S		9,845⁽¹⁾	D	$151.61⁽⁴⁾	23,124	D
Class A Common Stock	10/05/2026		S		424⁽¹⁾	D	$152.07⁽⁵⁾	22,700	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (right to buy)	$49.59	10/05/2026		M			10,269	⁽⁶⁾	11/03/2032	Class A Common Stock	10,269	$0.00	30,807	D
Employee Stock Option (right to buy)	$49.59	10/05/2026		M			10,269	⁽⁶⁾	11/03/2032	Class A Common Stock	10,269	$0.00	20,538	D

Explanation of Responses:

1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.02 to $152.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.02 to $152.18 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.04 to $152.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.04 to $152.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.

	/s/ Renee Strandness, attorney-in-fact	10/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR