Roku Stock Price, News & Analysis

Roku, Inc. has joined Sound Hub Denmark, a premier audio innovation hub, enhancing its commitment to audio technology. The Danish audio team will contribute their expertise in home theater and acoustics by providing coaching and mentoring at Sound Hub events. Brian Møller, Roku's VP of Engineering, expressed enthusiasm for being part of this ecosystem, aligning with Denmark's audio heritage. This partnership includes notable companies like Bang & Olufsen and Harman, aiming to foster significant advancements in the audio field.

Roku, Inc. (NASDAQ: ROKU) announces the U.S. debut of the acclaimed Australian drama series The Newsreader on March 18, exclusively on The Roku Channel. The six-part series, set in 1986, explores the dynamic between a young reporter and a seasoned news anchor amidst significant news events. The Newsreader garnered 16 nominations at the Australian Academy of Cinema and Television Arts Awards, winning multiple prestigious awards, including Best Drama Series. Roku aims to enhance its Originals lineup, offering viewers high-quality content for free.

Roku, Inc. (NASDAQ: ROKU) announced its fourth quarter and fiscal year 2021 financial results. The company continues to lead in connecting users with streaming content and providing advertisers with unique engagement capabilities. Roku streaming players, TV-related audio devices, and licensed TV models are available in the U.S. and select countries. The company is set to host a conference call at 2:00 p.m. Pacific Time to discuss the financial results in detail.

This Old House, a leading brand in home improvement, is launching the This Old House Makers Channel on The Roku Channel on February 8^th. This new free, live channel will showcase skilled makers in various trades, including woodworking and metalworking, available 24/7. The initiative aims to inspire a new generation of makers and reinforces This Old House's commitment to trusted home improvement content. The launch adds to Roku’s offerings, joining existing channels like This Old House Classic.

Roku, Inc. (NASDAQ: ROKU) will release its fourth quarter and fiscal year 2021 financial results on February 17, 2022, after market close. A live webcast will follow at 2:00 p.m. PT to discuss the results, accessible via the Roku investor relations website. Roku is a leader in streaming technology, connecting users to content and enabling publishers and advertisers to reach audiences effectively. The company operates in the U.S. and select countries with its streaming devices and TV models.

Roku, Inc. has expanded its advertising business into Mexico, tapping into a growing market for TV streaming. Partnering with Entravision, Roku aims to connect brands with consumers via ad-supported content. The company is leveraging its established presence, having worked with 90% of the top 200 Ad Age brands since its 2012 launch. In Q3 2021, Roku reported a near doubling of total monetized video ad impressions year-over-year. This move allows brands to effectively target audiences, utilizing Roku's unique capabilities and premium inventory.

Roku, Inc. (NASDAQ: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView platform, making it the first ad buying tool to offer this for TV streaming. Advertisers can target specific demographics and pay only for impressions reaching their audience. This innovation is expected to streamline the planning and measurement of TV streaming ads. With direct consumer data, Roku enhances the accuracy of audience guarantees, potentially reducing wasted ad spend. Roku has prioritized advancing TV ad automation and measurement since its strategic alliance with Nielsen in 2021.

Roku and Lionsgate announced the premiere of the scripted series Swimming with Sharks on The Roku Channel this April. Featuring stars Kiernan Shipka and Diane Kruger, the drama explores the dark side of the Hollywood studio system. The series will consist of six 30-minute episodes available for free in the U.S., Canada, and the U.K. Showrunner Kathleen Robertson emphasizes the complex female narratives, while Colin Davis from Roku highlights the ambitions showcased in Hollywood.

Roku, Inc. is now the leading TV streaming platform in Canada, according to a recent study by the Hypothesis Group. The report highlighted that Roku surpassed other platforms in terms of hours streamed. In 2021, Roku expanded its original content offerings and released new streaming devices aimed at improving user experience. The study involved 2,510 Canadian respondents and found that 80% of Canadians consider themselves TV streamers. Popular searches included shows like 'Yellowstone' and 'Rick and Morty.'