Roku Stock Price, News & Analysis

Roku, Inc. has expanded its advertising business into Mexico, tapping into a growing market for TV streaming. Partnering with Entravision, Roku aims to connect brands with consumers via ad-supported content. The company is leveraging its established presence, having worked with 90% of the top 200 Ad Age brands since its 2012 launch. In Q3 2021, Roku reported a near doubling of total monetized video ad impressions year-over-year. This move allows brands to effectively target audiences, utilizing Roku's unique capabilities and premium inventory.

Roku, Inc. (NASDAQ: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView platform, making it the first ad buying tool to offer this for TV streaming. Advertisers can target specific demographics and pay only for impressions reaching their audience. This innovation is expected to streamline the planning and measurement of TV streaming ads. With direct consumer data, Roku enhances the accuracy of audience guarantees, potentially reducing wasted ad spend. Roku has prioritized advancing TV ad automation and measurement since its strategic alliance with Nielsen in 2021.

Roku and Lionsgate announced the premiere of the scripted series Swimming with Sharks on The Roku Channel this April. Featuring stars Kiernan Shipka and Diane Kruger, the drama explores the dark side of the Hollywood studio system. The series will consist of six 30-minute episodes available for free in the U.S., Canada, and the U.K. Showrunner Kathleen Robertson emphasizes the complex female narratives, while Colin Davis from Roku highlights the ambitions showcased in Hollywood.

Roku, Inc. is now the leading TV streaming platform in Canada, according to a recent study by the Hypothesis Group. The report highlighted that Roku surpassed other platforms in terms of hours streamed. In 2021, Roku expanded its original content offerings and released new streaming devices aimed at improving user experience. The study involved 2,510 Canadian respondents and found that 80% of Canadians consider themselves TV streamers. Popular searches included shows like 'Yellowstone' and 'Rick and Morty.'

Roku, Inc. (NASDAQ: ROKU) announced that its first adult animated series, DOOMLANDS, will premiere on The Roku Channel on January 28. Developed from a university film project by Josh O’Keefe, the series follows characters Danny Doom and Lhandi in a post-apocalyptic world. The show is free to stream in the U.S., Canada, and the U.K. Roku's original programming aims to attract viewers with unique content, reaffirming its position in the streaming market.

Roku, Inc. (NASDAQ: ROKU) has announced a feature film titled WEIRD: The Al Yankovic Story, produced in collaboration with Funny Or Die and Tango. The film, starring Daniel Radcliffe as Weird Al Yankovic, will explore Yankovic's career and personal life, starting production in early February in Los Angeles. The movie will be available exclusively on The Roku Channel, which has reached approximately 70 million U.S. households in Q1 2021, offering over 80,000 free movies and programs.

Roku, Inc. (NASDAQ: ROKU) announced that Scott Rosenberg, Senior VP and General Manager of Platform Business, will step down in spring 2022 after nine years with the company. Rosenberg, who played a significant role in Roku’s IPO and the growth of its Platform Business, will assist in the recruitment of his successor. CEO Anthony Wood supports Rosenberg's decision, emphasizing the company's focus on its streaming platform. This leadership change comes amid ongoing developments within the organization.