Roku Stock Price, News & Analysis

Roku, Inc. (Nasdaq: ROKU) will release its third quarter 2021 financial results on November 3, 2021, after market close. A live webcast of the conference call discussing the results is scheduled for 2:00 p.m. Pacific Time the same day. Investors can access this in listen-only mode via the Roku investor relations website.

Roku, Inc. (Nasdaq: ROKU) announced the return of its weekly entertainment program, Roku Recommends, featuring co-hosts Maria Menounos and Andrew Hawkins. The show aims to assist viewers in discovering new shows and hidden gems on Roku's platform. Roku's data indicates that since its launch in June 2021, 71% of viewers have streamed new channels after watching the program. Major brands, including Walmart, are sponsoring the series, leveraging Roku's tools to measure advertisement effectiveness amidst the growing trend of ad-free streaming.

Roku has published its findings in the report 'The Streaming Decade', which reveals a significant shift in consumer TV viewing habits in the UK. The study, conducted by the National Research Group, shows that 90% of respondents are now TV streamers, surpassing traditional pay-TV users at 70%. Streaming services are growing in popularity, with over half of consumers anticipating maintaining their TV watching habits post-pandemic. The report highlights new advertising opportunities, particularly with ad-supported services, which 50% of respondents use.

Roku, Inc. has launched its "Ok, Roku does that" TV streaming leadership campaign in Canada, aiming to enhance brand awareness during the holiday season. The campaign capitalizes on a significant trend, with 46% of Canadian TV streamers adopting new services in the past year. It emphasizes Roku's user-friendly innovations and new products, such as the Roku Streaming Stick 4K. The initiative includes multimedia advertising across various platforms in major cities like Toronto, Vancouver, and Montreal, focusing on the ease of use and affordability of Roku streaming services.

TCL has expanded its global partnership with Roku, introducing TCL Roku TV models in Brazil later this year and launching a new lineup of SEMP Roku TV models. These TVs feature Roku's user-friendly operating system, providing access to over 100,000 movies and TV series from various streaming services. The SEMP models start at R$1,949 and come in sizes from 32 to 50 inches. The partnership is aimed at catering to the growing demand for streaming services in Brazil, where consumers are increasingly dropping traditional pay TV packages.

Roku is set to launch a new premium subscription channel for This Old House on The Roku Channel starting October 12^th. The channel will feature new episodes of this Emmy-winning series and offer a commercial-free viewing experience for $4.99/month, with a 14-day free trial. Additionally, a new linear channel, This Old House Classic, will debut on October 13, showcasing classic episodes of both This Old House and Ask This Old House. This expansion follows the strong viewer engagement, ranking among the top 20 linear channels on the platform.

Roku, Inc. (NASDAQ: ROKU) has launched the 'Ok, Roku does that.' campaign, emphasizing its leadership in TV streaming. The campaign aims to promote the ease of use and innovation of Roku's products ahead of the holiday season. The marketing strategy includes advertisements on various platforms, targeting major US cities and travel hubs. Inspired by historical innovations, the campaign hopes to connect emotionally with consumers. A survey indicates 32% of consumers plan to purchase significant items this season, with 63% interested in consumer electronics, reinforcing the campaign's timing.

Roku has announced the launch of its streaming player lineup in Germany, featuring the Roku Express, Roku Express 4K, Roku Streaming Stick 4K, and Roku Streambar. The devices, priced from €29.99 to €149.99, offer various streaming options for German consumers, including services like Netflix, Disney+, and local channels. The Roku OS enhances the streaming experience with features like voice control and universal search. Availability starts with select retailers, with the Roku Streaming Stick 4K set to launch in October.