Roku Stock Price, News & Analysis

Roku is set to launch a new premium subscription channel for This Old House on The Roku Channel starting October 12^th. The channel will feature new episodes of this Emmy-winning series and offer a commercial-free viewing experience for $4.99/month, with a 14-day free trial. Additionally, a new linear channel, This Old House Classic, will debut on October 13, showcasing classic episodes of both This Old House and Ask This Old House. This expansion follows the strong viewer engagement, ranking among the top 20 linear channels on the platform.

Roku, Inc. (NASDAQ: ROKU) has launched the 'Ok, Roku does that.' campaign, emphasizing its leadership in TV streaming. The campaign aims to promote the ease of use and innovation of Roku's products ahead of the holiday season. The marketing strategy includes advertisements on various platforms, targeting major US cities and travel hubs. Inspired by historical innovations, the campaign hopes to connect emotionally with consumers. A survey indicates 32% of consumers plan to purchase significant items this season, with 63% interested in consumer electronics, reinforcing the campaign's timing.

Roku has announced the launch of its streaming player lineup in Germany, featuring the Roku Express, Roku Express 4K, Roku Streaming Stick 4K, and Roku Streambar. The devices, priced from €29.99 to €149.99, offer various streaming options for German consumers, including services like Netflix, Disney+, and local channels. The Roku OS enhances the streaming experience with features like voice control and universal search. Availability starts with select retailers, with the Roku Streaming Stick 4K set to launch in October.

Roku, Inc. (NASDAQ: ROKU) has expanded its Canadian advertising offerings by launching the OneView platform, partnering with Matterkind as its first Canadian campaign partner. OneView enables advertisers to manage ads across TV streaming, desktop, and mobile, leveraging Roku's TV identity data. With a significant shift of Canadians towards streaming, this platform aims to optimize advertising effectiveness, offering advanced targeting and attribution tools. The partnership will enhance marketers' capabilities and expand Roku's reach in the growing Canadian streaming market.

Roku, Inc. (NASDAQ: ROKU) announced the launch of a new app for Shopify merchants, allowing them to create, manage, and analyze TV streaming advertising campaigns easily. This app, the first of its kind in the Shopify App Store, aims to empower small and medium-sized businesses to enhance brand recognition and drive sales through TV advertising. With 55.1 million active accounts, Roku offers significant reach, and its app promises a user-friendly setup for targeted advertising. The app is expected to launch ahead of the holiday season, enhancing marketing capabilities for merchants.

Roku, Inc. (NASDAQ: ROKU) announced the launch of the new Roku Streaming Stick 4K at an MSRP of $49.99 and the Roku Streaming Stick 4K+ with a Roku Voice Remote Pro at $69.99. Both devices promise enhanced 4K streaming capabilities, faster boot times, and improved Wi-Fi connectivity. Roku OS 10.5 introduces features to streamline content access and enhance voice controls. The new streaming devices will be available in mid-October in the U.S. and other markets. Additional promotions include a 30-day HBO Max offer with device activation.

Roku (NASDAQ: ROKU) announced the rollout of Roku OS 10.5, introducing features designed to enhance streaming experiences. The update includes a new Live TV Channel Guide offering over 200 free channels, expanded voice control for apps like Netflix and Spotify, and improved mobile app functionalities. New surround sound configurations for audio devices are available, enabling advanced 3.1 and 5.1 setups. Key highlights also include enhancements for voice entry and sound settings via the Roku mobile app. The update aims to simplify navigation and improve user engagement with streaming content.