Roku Stock Price, News & Analysis

Roku has announced the establishment of a new office in Amsterdam, aiming to bolster its international growth. This new location will accommodate up to 150 employees and is part of Roku's strategy to enhance its presence in Europe, where it already operates in Denmark, Ukraine, and the UK. With a focus on attracting talent in various sectors, Roku is positioning itself to capitalize on the growing global streaming market. As of September 30, 2021, Roku reported 56.4 million active accounts worldwide.

Roku, Inc. (NASDAQ: ROKU) has launched special seasonal experiences on The Roku Channel starting December 1, including the debut of its first feature-length film, “Zoey’s Extraordinary Christmas.” The Roku Channel will feature curated collections of movies, TV shows, and holiday music, enhancing user engagement during the winter holidays. A New Year’s Eve experience will commence on December 27, highlighting top shows of 2021 in a special edition of “Roku Recommends.” With an estimated reach of 70 million households in Q1 2021, Roku continues to grow its user base and content offerings.

Roku announces the launch of the Roku Streaming Stick 4K in Mexico, enhancing its position as the #1 TV streaming platform in the country, based on a study by the Hypothesis Group. The Streaming Stick 4K features a redesigned Wi-Fi receiver, supports Dolby Vision and HDR10+, and offers a faster boot time. The device will be available in major retailers for $1,499. Roku’s growth in Mexico is supported by 8 Roku TV partners, providing affordable smart TV options.

Roku, Inc. (NASDAQ: ROKU) announced the launch of its new Roku LE streaming player at a promotional price of $15, available exclusively at Walmart for Black Friday. The company is also offering significant discounts on other streaming devices, including the Roku Streaming Stick 4K for $29.99, Roku Premiere for $19.99, and Roku Streambar for $79.99. Additionally, Roku has launched special subscription offers on its platform, including $0.99 deals on premium channels.

Roku, Inc. (NASDAQ: ROKU) reported its third quarter 2021 results today. A conference call to discuss these results will take place at 2:00 p.m. Pacific Time, available for live listening on the Roku investor relations website. Roku continues to lead in streaming technology, connecting users with popular content, aiding publishers in audience growth, and providing advertisers with engagement tools. Roku's streaming devices and TV offerings are available in the U.S. and select international markets.

Roku and Nielsen announced an important partnership to enhance measurement capabilities for digital content on Roku devices as of October 2021. This integration allows publishers to access Nielsen Digital Content Ratings, providing insights into audience reach and demographics across 55.1 million active Roku accounts. The collaboration represents a significant step towards Nielsen ONE, a cross-media solution for advertisers. Furthermore, Roku's acquisition of Nielsen's Advanced Video Advertising business will expedite the launch of dynamic ad insertion solutions, enhancing advertising strategies.

Roku, Inc. (Nasdaq: ROKU) will release its third quarter 2021 financial results on November 3, 2021, after market close. A live webcast of the conference call discussing the results is scheduled for 2:00 p.m. Pacific Time the same day. Investors can access this in listen-only mode via the Roku investor relations website.

Roku, Inc. (Nasdaq: ROKU) announced the return of its weekly entertainment program, Roku Recommends, featuring co-hosts Maria Menounos and Andrew Hawkins. The show aims to assist viewers in discovering new shows and hidden gems on Roku's platform. Roku's data indicates that since its launch in June 2021, 71% of viewers have streamed new channels after watching the program. Major brands, including Walmart, are sponsoring the series, leveraging Roku's tools to measure advertisement effectiveness amidst the growing trend of ad-free streaming.