Roku Stock Price, News & Analysis

Roku, Inc. (NASDAQ: ROKU) announced the launch of a new app for Shopify merchants, allowing them to create, manage, and analyze TV streaming advertising campaigns easily. This app, the first of its kind in the Shopify App Store, aims to empower small and medium-sized businesses to enhance brand recognition and drive sales through TV advertising. With 55.1 million active accounts, Roku offers significant reach, and its app promises a user-friendly setup for targeted advertising. The app is expected to launch ahead of the holiday season, enhancing marketing capabilities for merchants.

Roku (NASDAQ: ROKU) announced the rollout of Roku OS 10.5, introducing features designed to enhance streaming experiences. The update includes a new Live TV Channel Guide offering over 200 free channels, expanded voice control for apps like Netflix and Spotify, and improved mobile app functionalities. New surround sound configurations for audio devices are available, enabling advanced 3.1 and 5.1 setups. Key highlights also include enhancements for voice entry and sound settings via the Roku mobile app. The update aims to simplify navigation and improve user engagement with streaming content.

Roku, Inc. (NASDAQ: ROKU) announced the launch of the new Roku Streaming Stick 4K at an MSRP of $49.99 and the Roku Streaming Stick 4K+ with a Roku Voice Remote Pro at $69.99. Both devices promise enhanced 4K streaming capabilities, faster boot times, and improved Wi-Fi connectivity. Roku OS 10.5 introduces features to streamline content access and enhance voice controls. The new streaming devices will be available in mid-October in the U.S. and other markets. Additional promotions include a 30-day HBO Max offer with device activation.

Roku, Inc. (NASDAQ: ROKU) and Lionsgate (NYSE: LGF.A, LGF.B) announce the debut of the feature-length film 'Zoey's Extraordinary Christmas' on The Roku Channel this holiday season. Featuring the original cast, production starts in Vancouver this month. The film will be available for free streaming on The Roku Channel in the U.S., Canada, and the U.K. Additionally, all 25 episodes of the acclaimed series will be available for free streaming in the U.S. starting later this fall. This marks Roku's first original feature-length film.

Roku (NASDAQ: ROKU) has expanded its linear programming lineup to over 200 channels, with 17 new channels launching this week on The Roku Channel. This includes a dedicated channel for The Wiggles starting August 19, marking the second anniversary of the Kids & Family section. The Roku Channel, launched in 2017, has seen substantial growth, with streaming hours more than doubling year-over-year in Q2 2021. It features content from over 175 partners and is accessible on various platforms globally.

Roku, Inc. (NASDAQ: ROKU) announced the launch of 23 new Roku Originals on August 13, enhancing its content offerings on The Roku Channel. The new lineup includes premieres such as ‘Eye Candy’ and ‘Mapleworth Murders’, showcasing diverse genres from documentaries to scripted entertainment. The Roku Channel has experienced significant viewer engagement, with Q2 2021 streaming hours more than doubling year-over-year. The platform ranks as the No. 6 streaming channel in the U.S. by household reach, underscoring its growing popularity.

Roku, Inc. (Nasdaq: ROKU) announced that CFO Steve Louden will present at the KeyBanc Virtual Technology Leadership Forum on August 9, 2021, at 10:20 a.m. PT / 1:20 p.m. ET. A live webcast and replay of the presentation will be available on Roku's investor relations website. Roku has revolutionized streaming by connecting users to their favorite content and enabling publishers to monetize their audiences. Roku's products, including streaming players and TVs, are available in the U.S. and select countries.