Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. operates a TV streaming platform centered on the Roku OS, streaming players, Roku-made TVs, licensed Roku TV models and services that monetize viewing through advertising and subscriptions. Company news regularly covers financial results, platform revenue trends, segment reporting for Advertising and Subscriptions, and the scale of Roku’s streaming household base.
Recurring updates also address The Roku Channel, Roku Sports Channel, Premium Subscriptions, Howdy and Frndly TV, along with content-distribution arrangements, subscription-service availability, live and sports programming features, advertiser capabilities and conference presentations. Product and platform announcements often connect Roku’s devices, home screen, owned streaming services and content-publisher relationships across the U.S., Canada, Mexico and other international markets.
Roku, Inc. (NASDAQ: ROKU) announced its fourth quarter and fiscal year 2021 financial results. The company continues to lead in connecting users with streaming content and providing advertisers with unique engagement capabilities. Roku streaming players, TV-related audio devices, and licensed TV models are available in the U.S. and select countries. The company is set to host a conference call at 2:00 p.m. Pacific Time to discuss the financial results in detail.
This Old House, a leading brand in home improvement, is launching the This Old House Makers Channel on The Roku Channel on February 8th. This new free, live channel will showcase skilled makers in various trades, including woodworking and metalworking, available 24/7. The initiative aims to inspire a new generation of makers and reinforces This Old House's commitment to trusted home improvement content. The launch adds to Roku’s offerings, joining existing channels like This Old House Classic.
Roku, Inc. (NASDAQ: ROKU) will release its fourth quarter and fiscal year 2021 financial results on February 17, 2022, after market close. A live webcast will follow at 2:00 p.m. PT to discuss the results, accessible via the Roku investor relations website. Roku is a leader in streaming technology, connecting users to content and enabling publishers and advertisers to reach audiences effectively. The company operates in the U.S. and select countries with its streaming devices and TV models.
Roku, Inc. has expanded its advertising business into Mexico, tapping into a growing market for TV streaming. Partnering with Entravision, Roku aims to connect brands with consumers via ad-supported content. The company is leveraging its established presence, having worked with 90% of the top 200 Ad Age brands since its 2012 launch. In Q3 2021, Roku reported a near doubling of total monetized video ad impressions year-over-year. This move allows brands to effectively target audiences, utilizing Roku's unique capabilities and premium inventory.
Roku, Inc. (NASDAQ: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView platform, making it the first ad buying tool to offer this for TV streaming. Advertisers can target specific demographics and pay only for impressions reaching their audience. This innovation is expected to streamline the planning and measurement of TV streaming ads. With direct consumer data, Roku enhances the accuracy of audience guarantees, potentially reducing wasted ad spend. Roku has prioritized advancing TV ad automation and measurement since its strategic alliance with Nielsen in 2021.
Roku and Lionsgate announced the premiere of the scripted series Swimming with Sharks on The Roku Channel this April. Featuring stars Kiernan Shipka and Diane Kruger, the drama explores the dark side of the Hollywood studio system. The series will consist of six 30-minute episodes available for free in the U.S., Canada, and the U.K. Showrunner Kathleen Robertson emphasizes the complex female narratives, while Colin Davis from Roku highlights the ambitions showcased in Hollywood.
Roku, Inc. is now the leading TV streaming platform in Canada, according to a recent study by the Hypothesis Group. The report highlighted that Roku surpassed other platforms in terms of hours streamed. In 2021, Roku expanded its original content offerings and released new streaming devices aimed at improving user experience. The study involved 2,510 Canadian respondents and found that 80% of Canadians consider themselves TV streamers. Popular searches included shows like 'Yellowstone' and 'Rick and Morty.'
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Roku, Inc. (NASDAQ: ROKU) announced that its first adult animated series, DOOMLANDS, will premiere on The Roku Channel on January 28. Developed from a university film project by Josh O’Keefe, the series follows characters Danny Doom and Lhandi in a post-apocalyptic world. The show is free to stream in the U.S., Canada, and the U.K. Roku's original programming aims to attract viewers with unique content, reaffirming its position in the streaming market.
Roku, Inc. (NASDAQ: ROKU) has announced a feature film titled WEIRD: The Al Yankovic Story, produced in collaboration with Funny Or Die and Tango. The film, starring Daniel Radcliffe as Weird Al Yankovic, will explore Yankovic's career and personal life, starting production in early February in Los Angeles. The movie will be available exclusively on The Roku Channel, which has reached approximately 70 million U.S. households in Q1 2021, offering over 80,000 free movies and programs.