Your Nose Knows: Rust-Oleum Introduces a Fresh Way to Paint with Low Odor Spray Paint
Rhea-AI Summary
Rust-Oleum has launched its innovative Low Odor Premium Spray Paint, featuring a 40% reduction in odor compared to their Painter's Touch 2X Ultra Cover solvent-based spray paint. The new water-based formula combines enhanced user comfort with high performance.
Key features include:
- One-hour touch-dry time and four-hour handling time
- No waiting between coats required
- Compatible with wood, metal, glass, ceramic, and most plastics
- Available in 11 glossy colors and 9 matte finishes
- Spray-any-way valve and fan-shaped tip for smooth application
- Easy soap and water cleanup while wet
The product is now available at select retailers nationwide and online, targeting both professional and novice users with its improved painting experience.
Positive
- Water-based formula enables easier cleanup with soap and water
- Versatile application on multiple surfaces expands market potential
- Faster drying time improves user experience and project completion
- 40% odor reduction addresses key customer pain point
Negative
- None.
News Market Reaction – RPM
On the day this news was published, RPM declined 1.66%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
New product transforms painting experience with less smell and fast dry times, providing a more enjoyable experience for all users
"The spray-painting experience isn't one size fits all. That's why we prioritize what matters most: creativity, coverage and comfort," said Matt Badgley, Senior R&D Scientist at Rust-Oleum. "Developing a water-based formula that matches the performance of traditional spray paint demanded innovation and precision. With reduced odors and faster drying times, Low Odor spray paint empowers users to create with confidence and ease."
Convenience meets high performance
Low Odor spray paint offers an exceptional blend of practicality, function and style. Each feature ensures users can achieve high-quality results every time. Highlights include:
- Lower odor for a better experience: Enjoy a more pleasant painting experience and bring your item indoors sooner to finish drying without worrying about paint smells.
- Fast results: Dries to the touch in just one hour and is ready to handle within four hours, with no waiting between coats, helping you complete your projects faster.
- Durable on many surfaces: Works on wood, metal, glass, ceramic, and most plastics, delivering reliable results for indoor and outdoor projects.
- Versatile and vibrant finishes: Choose from 11 glossy colors for a polished and bold look, or nine matte shades for a sleek, modern finish that suits any aesthetic.
- Comfortable application: Its spray-any-way valve and fan-shaped tip make achieving a smooth finish simple, even on hard-to-reach areas.
- Easy cleanup while wet: Thanks to its water-based formula, cleanup with soap and water is easy while the paint is still wet.
"DIYing should be empowering, not intimidating," said Lori Janssen, Senior Product Manager at Rust-Oleum. "With Low Odor spray paint, we've made the process simpler and more approachable. This innovation inspires new creators to confidently try spray painting while also enhancing the experience for our loyal users."
Designed for every project and space
Low Odor spray paint is the ultimate solution for any project, no matter where you are. Perfect for working in small spaces like balconies or outdoors, it's built to unleash creativity without compromise. From small projects to major transformations, this versatile paint helps to ensure stunning results with ease and enjoyment.
Rust-Oleum's Low Odor spray paint is now available at select retailers nationwide and online.
Check out #FreshWayToPaint for projections and inspiration. For more details, visit RustOleum.com/LowOdorSprayPaint.
About Rust-Oleum
For more than a century, Rust-Oleum® has been a global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high-performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum®, Stops Rust®, Painter's Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Mean Green®, Modern Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, Concrobium®, and Gator® Finishing Products. Visit rustoleum.com for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, and Instagram.
i Based on trained panelists' evaluation of total aroma intensity and nasal pungency five minutes after initial spray.
FAQ
How much less odor does Rust-Oleum's new Low Odor spray paint have compared to traditional versions?
What surfaces can Rust-Oleum's Low Odor Premium Spray Paint be used on?
How long does Rust-Oleum's new Low Odor spray paint take to dry?
What color options are available for Rust-Oleum's Low Odor spray paint?
