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Rumble (NASDAQ:RUM) has filed a second lawsuit against Google, alleging violations of the Sherman Antitrust Act due to monopolistic and anticompetitive practices in its digital advertising products, known as the 'ad tech stack.'
The suit was filed in the U.S. District Court for the Northern District of California, seeking over $1 billion in damages and injunctive relief.
Rumble claims Google has monopolized the ad tech stack by buying companies, representing both ad buyers and sellers, and running the exchange, creating conflicts of interest.
Additionally, Rumble alleges Google's practices include tying products to lock in customers and an agreement with Facebook to prevent competition.
This is Rumble's second lawsuit against Google; the first, filed in 2021, is still in active discovery.