Rumble Names Ben Torres Ezrick, Former Marketing Leader with Zoom and Google, as First-Ever CMO

Rhea-AI Summary

Rumble (NASDAQ:RUM) has appointed Ben Torres Ezrick as its first-ever Chief Marketing Officer, marking a strategic shift from purely organic growth to a more aggressive marketing approach. Ezrick brings extensive experience from leading tech companies, having served as Head of Brand at Zoom Communications and held leadership positions at Google Maps and Waze. His appointment comes as Rumble aims to expand its presence as a video platform, cloud provider, and future crypto wallet provider. CEO Chris Pavlovski emphasized that while Rumble's growth has been organic due to its free speech principles, Ezrick's appointment signals a more proactive approach to business expansion. At Zoom, Ezrick led the AI Companion launch and platform repositioning efforts, while at Google he evolved Maps into a daily discovery platform and managed user-generated content marketing.

Positive

• Appointment of experienced marketing executive with proven track record at major tech companies (Zoom, Google, AT&T)
• Strategic shift from purely organic growth to more aggressive marketing approach indicates company maturity
• Expansion plans into multiple revenue streams: video platform, cloud services, and crypto wallet
• Strong focus on connecting businesses and advertisers with existing user base

Negative

• Heavy reliance on organic growth until now suggests potential missed growth opportunities
• Delayed implementation of structured marketing strategy compared to competitors

LONGBOAT KEY, Fla., June 12, 2025 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video-sharing platform and cloud services provider, today named its first-ever Chief Marketing Officer, Ben Torres Ezrick, a marketing leader with a career spanning the tech, content, and agency sectors. As the company’s first CMO, he will be vital to Rumble’s aggressive efforts to grow new audiences and customer bases as a content-rich video platform, cloud provider, and future home of a non-custodial crypto wallet.   

Ezrick most recently served as Head of Brand for Zoom Communications after stints as Head of Brand and Growth for Google Maps and Head of Consumer Marketing for Waze.

“Ben Torres Ezrick is a top-tier marketing professional, and we are bringing him into Rumble at a key time,” said Rumble Chief Executive Officer Chris Pavlovski. “The growth Rumble has seen over the last few years has been completely organic and is the result of the amazing content creators and audiences drawn to our adherence to the principles of free speech. It’s time to take advantage of Rumble’s rising profile and be more aggressive with our first-ever Chief Marketing Officer to help grow all of our businesses. We can’t wait to get started with Ben.”

“Rumble deeply understands the power of its audience, and I look forward to helping to connect businesses and advertisers with these users,” Ezrick said. “You can’t have free enterprise without free speech, and I am proud to be joining the team at Rumble where the innate human right to free expression is the driving principle.”

As Head of Brand at Zoom, Ben Torres Ezrick introduced the company’s AI Companion and led efforts to reposition Zoom beyond video meetings into a full collaboration platform. At Google, he held multiple leadership roles, including leading user-generated content marketing across Search and Maps, where he evolved Maps into a daily local discovery experience.

Prior to that, Ben launched the Ad Sales Marketing function at AT&T. He also supported C-suite clients through growth strategy and market disruption at MediaLink, led sales development for branded content at Katalyst Media, and worked at Ogilvy on digital innovation and media strategy. He currently serves on the ANA Global CMO Growth Council.

ABOUT RUMBLE

Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com.

Contact: press@rumble.com.

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FAQ

Who is Rumble's new CMO and what is his background?

Ben Torres Ezrick is Rumble's first-ever CMO, previously serving as Head of Brand at Zoom Communications and holding leadership positions at Google Maps and Waze. He has extensive experience in tech, content, and agency sectors.

What are Rumble's (RUM) expansion plans mentioned in the announcement?

Rumble plans to grow as a content-rich video platform, cloud services provider, and future home of a non-custodial crypto wallet.

Why did Rumble (RUM) decide to hire its first CMO now?

After experiencing organic growth through free speech principles, Rumble aims to be more aggressive in growing its businesses and wants to take advantage of its rising profile through structured marketing efforts.

What were Ben Torres Ezrick's major achievements at his previous companies?

At Zoom, he introduced AI Companion and repositioned the platform for collaboration. At Google Maps, he evolved the service into a daily local discovery experience and led user-generated content marketing.

How has Rumble (RUM) grown before appointing its first CMO?

Rumble's growth has been completely organic, driven by content creators and audiences attracted to the platform's commitment to free speech principles.