Rush Enterprises, Inc. Adopts $150 Million Stock Repurchase Program

Rhea-AI Summary

Rush Enterprises (NASDAQ: RUSHA) announced that its Board approved a new $150 million stock repurchase program for Class A and Class B common stock effective December 3, 2025. The program replaces and terminates the prior program and expires on December 31, 2026. As of December 2, 2025, the company had repurchased $199.9 million under the prior program, which was terminated effective December 2, 2025. Repurchases may occur via open market or negotiated transactions at management's discretion and will depend on market conditions, stock price and other factors. Management cited strong free cash flow, expense management and a strong balance sheet as support for continuing share repurchases while investing in growth.

Positive

• Authorizes a $150 million repurchase program
• Program extends buyback authority through Dec 31, 2026
• Management cites strong free cash flow and balance sheet

Negative

• Prior program repurchases totaled $199.9 million, leaving limited unused capacity
• Repurchases are discretionary and may be suspended at any time

News Market Reaction

+1.02%

1 alert

+1.02% News Effect

On the day this news was published, RUSHA gained 1.02%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

New buyback authorization: $150 million Prior program size: $150 million Increased prior program: $200 million +5 more

8 metrics

New buyback authorization $150 million Aggregate cap for Class A and B repurchases under new program

Prior program size $150 million Original authorization on December 3, 2024

Increased prior program $200 million Authorization after $50 million increase on May 29, 2025

Repurchased under prior plan $199.9 million Cumulative buybacks as of December 2, 2025

New program expiry December 31, 2026 End date of current stock repurchase authorization

Prior program expiry December 31, 2025 Original end date before early termination on December 2, 2025

Par value per share $0.01 Par value of Class A and Class B common stock

Price move on news day 6.54% RUSHA price change versus prior close

Market Reality Check

Price: $63.07 Vol: Volume 597,760 is effecti...

normal vol

$63.07 Last Close

Volume Volume 597,760 is effectively in line with the 600,607 share 20-day average. normal

Technical Price at 58.82 is trading above the 52.84 200-day moving average and about 10.1% below the 52-week high of 65.43.

Peers on Argus

RUSHA gained 6.54%, outpacing modest moves in key peers: RUSHB +0.55%, ABG +1.24...

RUSHA gained 6.54%, outpacing modest moves in key peers: RUSHB +0.55%, ABG +1.24%, GPI +1.13%, CARG +1.41%, while VVV fell 1.36%. This points to a stock-specific reaction to the buyback news.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Buyback authorization	Positive	+1.0%	New <b>$150M</b> repurchase program replacing nearly fully used prior plan.
Oct 29	Earnings & dividend	Neutral	+0.8%	Q3 2025 results with <b>$1.881B</b> revenue, <b>$0.83</b> EPS and <b>$0.19</b> dividend.
Oct 02	Earnings call advisory	Neutral	-2.8%	Scheduling and access details for upcoming Q3 2025 earnings call.
Jul 30	Earnings & dividend	Positive	+1.9%	Q2 2025 results, higher aftermarket and lease revenues, dividend increase.
Jul 08	Earnings call advisory	Neutral	+1.3%	Announcement of schedule and webcast details for Q2 2025 call.

Pattern Detected

Recent shareholder‑return announcements (buybacks, dividends) have generally been followed by modest positive price reactions, while neutral conference advisories have shown mixed or opposite moves.

Recent Company History

Over the past six months, Rush Enterprises has repeatedly highlighted shareholder returns alongside solid but pressured fundamentals. Q2 and Q3 2025 results featured revenues near $1.9 billion, net income between $66.7 million and $72.4 million, and dividends of $0.19 per share, plus significant repurchases totaling over $130.6 million by Q3. Prior buyback and program updates generated modest gains of around 1–2%. Today’s new $150 million authorization extends that capital return theme after the company nearly completed its prior $200 million program.

Market Pulse Summary

This announcement detailed a new $150M stock repurchase program running through December 31, 2026, r...

Analysis

This announcement detailed a new $150M stock repurchase program running through December 31, 2026, replacing a nearly fully utilized $200M authorization that had reached $199.9M in buybacks. It underscores management’s emphasis on capital returns alongside ongoing investment in growth. Investors may focus on how actively the program is used, subsequent earnings quality, and balance sheet trends, especially given earlier disclosures of strong operating cash flow, dividends of $0.19 per share, and acquisition activity in recent quarters.

Key Terms

stock repurchase program, par value, open market transactions, privately negotiated transactions, +1 more

5 terms

stock repurchase program financial

"approved a new stock repurchase program authorizing the Company to repurchase..."

A stock repurchase program is when a company buys back its own shares from the market. This can make each remaining share more valuable and shows that the company believes its stock is a good investment. It’s like a business treating its shares like a limited resource, hoping to boost confidence and share prices.

par value financial

"Class A common stock, $.01 par value per share, and/or Class B common stock..."

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

open market transactions financial

"may be made through open market transactions at prevailing market prices..."

Open market transactions are the buying and selling of a company’s shares or other securities conducted on public exchanges or through the wider market rather than through private deals or negotiated placements. They matter to investors because these trades change supply and demand in real time—like shoppers affecting a store’s inventory—and so can move prices, signal management or investor sentiment, affect liquidity, and alter ownership stakes that influence future returns and risk.

privately negotiated transactions financial

"prevailing market prices, privately negotiated transactions or by other means..."

Privately negotiated transactions are deals made directly between parties without involving a public marketplace or open auction. They are like private sales between two individuals rather than items sold at a busy marketplace open to everyone. For investors, these transactions can offer more tailored terms and privacy, but they may also carry different risks and less transparency compared to public exchanges.

federal securities laws regulatory

"or by other means in accordance with federal securities laws."

Federal securities laws are the set of national rules that require companies and market participants to provide accurate information, prohibit deceptive practices, and ensure fair trading of stocks and bonds. Think of them as the rules of the road for financial markets: they help investors make informed choices by mandating disclosures and punishing fraud, which reduces risk and builds trust in the safety and reliability of investments.

AI-generated analysis. Not financial advice.

NEW BRAUNFELS, Texas, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Rush Enterprises, Inc. (NASDAQ: RUSHA & RUSHB), which operates the largest network of commercial vehicle dealerships in North America, today announced that its Board of Directors approved a new stock repurchase program authorizing the Company to repurchase, from time to time, up to an aggregate of $150 million of its shares of Class A common stock, $.01 par value per share, and/or Class B common stock, $.01 par value per share.

“I am pleased to announce the approval of a new $150 million stock repurchase program,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer and President of the Company. “This announcement reflects our continued confidence in our ability to generate strong free cash flow despite the ongoing challenging industry conditions, as our recent financial results have demonstrated,” Rush stated. “Our ability to manage expenses and the successful execution of certain of our strategic initiatives in recent years have improved our resilience and increased our earnings power in both industry peaks and troughs. In addition, our strategic focus on diversifying our customer base has served us well, and we believe that our operational discipline and strong balance sheet will allow us to continue to invest in our growth strategy while also continuing to return capital to our shareholders as we continue to navigate this difficult market,” Rush added.

This new stock repurchase program replaces the Company’s prior stock repurchase program, which the Company originally announced on December 3, 2024, as a $150 million stock repurchase program, and subsequently increased to $200 million on May 29, 2025. As of December 2, 2025, the Company had repurchased $199.9 million of its shares of common stock under the prior stock repurchase program, which was scheduled to expire on December 31, 2025, and was terminated effective December 2, 2025.

Repurchases under the new stock repurchase program will be made at times and in amounts as the Company deems appropriate and may be made through open market transactions at prevailing market prices, privately negotiated transactions or by other means in accordance with federal securities laws. The actual timing, number and value of repurchases under the new stock repurchase program will be determined by management in its discretion and will depend on a number of factors, including market conditions, stock price and other factors. The new stock repurchase program expires on December 31, 2026, and may be suspended or discontinued at any time.

About Rush Enterprises, Inc.

Rush Enterprises, Inc. is the premier solutions provider to the commercial vehicle industry. The Company owns and operates Rush Truck Centers, the largest network of commercial vehicle dealerships in North America, with more than 150 locations in 23 states and Ontario, Canada. These vehicle centers, strategically located in high traffic areas on or near major highways throughout the United States and Ontario, Canada, represent truck and bus manufacturers, including Peterbilt, International, Hino, Isuzu, Ford, Dennis Eagle, IC Bus and Blue Bird. They offer an integrated approach to meeting customer needs – from sales of new and used vehicles to aftermarket parts, service and body shop operations plus financing, insurance, leasing and rental. Rush Enterprises' operations also provide CNG fuel systems (through its investment in Cummins Clean Fuel Technologies, Inc.), telematics products and other vehicle technologies, as well as vehicle up-fitting, chrome accessories and tires. For more information, please visit us at www.rushtruckcenters.com www.rushenterprises.com and www.rushtruckcentersracing.com, on Twitter @rushtruckcenter and Facebook.com/rushtruckcenters.

Certain statements contained in this release and comments by management may include “forward-looking” statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Such forward-looking statements only speak as of the date of this release and the Company assumes no obligation to update the information included in this release. Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements due to a variety of factors, many of which are described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and our other filings with the U.S. Securities and Exchange Commission. Except for our ongoing obligations to disclose material information as required by the federal securities laws, we do not have any obligations or intention to release publicly any revisions to any forward-looking statements to reflect events or circumstances in the future or to reflect the occurrence of unanticipated events.

Contact:
Rush Enterprises, Inc., San Antonio
Steven L. Keller, 830-302-5226

FAQ

What did Rush Enterprises (RUSHA) announce on December 3, 2025?

The company announced a new $150 million stock repurchase program for Class A and Class B common stock.

When does Rush Enterprises' new $150 million buyback program expire?

The new repurchase program expires on December 31, 2026.

How much had Rush Enterprises repurchased under its prior program as of December 2, 2025?

As of December 2, 2025, Rush had repurchased $199.9 million under the prior program.

How will Rush Enterprises execute repurchases under the new program?

Repurchases may be made via open market transactions, privately negotiated transactions, or other means permitted by law.

Will Rush Enterprises definitely repurchase the full $150 million under the new program?

No; repurchases are at management's discretion and depend on market conditions and stock price.

Does the new buyback replace an earlier program for Rush Enterprises (RUSHA)?

Yes; the new $150 million program replaces the prior repurchase program, which was terminated effective December 2, 2025.