FWRD Continues to Gain Market Share in Luxury and Expands Fashion Leadership Globally with Rosie Huntington-Whiteley
Rhea-AI Summary
FWRD (NYSE: RVLV) named Rosie Huntington-Whiteley as Fashion Director and said the role will lead curation, merchandising, and seasonal strategy to expand FWRD's global luxury leadership.
FWRD reported a 37% year-over-year increase in gross profit dollars in Q3 2025 and said its personal shopping program delivered more than 100% year-over-year sales growth through the first nine months of 2025. The company cited recent brand launches including Phoebe Philo, Dries Van Noten, and SKIMS x Roberto Cavalli as evidence of growing luxury partnerships and deeper client engagement.
Positive
- Gross profit dollars +37% YoY in Q3 2025
- Personal shopping sales >100% YoY through first nine months of 2025
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
RVLV was up 0.04% while peers were mixed: TDUP up 9.41%, HEPS up 0.83%, JMIA, RERE, and NEGG down. This points to a largely stock-specific backdrop rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 19 | Conference appearances | Neutral | +4.1% | Announcement of multiple December investor conference presentations and webcasts. |
| Nov 4 | Q3 2025 earnings | Positive | -6.2% | Reported sales, margin, and profit growth with updated margin outlook. |
| Oct 16 | Brand launch | Positive | -1.8% | Launch of SRG ready-to-wear label across REVOLVE and FWRD platforms. |
| Oct 15 | Earnings notice | Neutral | -1.6% | Scheduling and access details for upcoming Q3 2025 earnings release and call. |
| Oct 9 | AI feature launch | Positive | -1.8% | Debut of AI-powered “Build a Look” shopping experience on REVOLVE. |
Recent history shows RVLV often trading lower or mixed after generally positive or neutral news, with only one clear positive price alignment out of five events.
Over the last few months, Revolve Group has combined financial execution with brand and technology initiatives. Q3 2025 results on Nov 4 showed higher sales, margins, and profitability, yet the stock fell 6.2%. Brand launches such as SRG on Oct 16 and an AI “Build a Look” experience on Oct 9 also saw modest negative reactions. An investor conference announcement on Nov 19 coincided with a 4.06% gain. Today’s FWRD-focused leadership and growth update fits this pattern of strategic brand building following solid financial progress.
Market Pulse Summary
This announcement highlights FWRD’s strategic emphasis on luxury positioning and curator-led branding, underscored by a 37% year-over-year gross profit increase in Q3 2025 and personal shopping sales growing more than 100% in the first nine months of 2025. It follows Q3 2025 results showing broader Revolve margin and profit gains. Investors may monitor execution of the personal shopping program, the impact of the new Fashion Director role, and broader luxury demand trends given recent insider selling disclosures.
AI-generated analysis. Not financial advice.
FWRD continues to achieve success in a dynamic luxury environment, with third-quarter results demonstrating the impact of strategic investments, delivering continued top-line growth and a
Luxury brands increasingly recognize FWRD as a standout long-term partner, with recent launches including Phoebe Philo, Dries Van Noten, and SKIMS x Roberto Cavalli. Through strategic investments in owned brands, physical retail, merchandising, and client experiences, FWRD is deepening its consumer engagement and driving sustained growth, solidifying its position as a global destination for modern, curated luxury fashion. Guided by the leadership of Rosie Huntington-Whiteley, FWRD continues to deliver an elevated fashion experience that seamlessly bridges style, content, and commerce worldwide.
"As Fashion Director at FWRD, my role is about defining the brand's fashion point of view through a modern, timeless, and refined lens. I believe in the power of storytelling through clothing, building a wardrobe that balances both sophistication and ease that truly resonates with the FWRD customer's lifestyle." - Rosie Huntington-Whiteley, Fashion Director, FWRD
"FWRD's strong performance in today's evolving luxury market underscores the significant opportunity ahead as we continue to scale. With visionary creative leadership guiding the brand forward, we're continuing to elevate FWRD's global presence and strengthen its position in the luxury space. As we invest in initiatives like our personal shopping program and expand our physical footprint, we're deepening client engagement and driving long-term growth to ensure FWRD remains the destination for modern, curated luxury fashion." Michael Mente, Co-Founder & Co-CEO REVOLVE Group, Inc.
About FWRD:
Translating the brick-and-mortar boutique into an omnichannel shopping experience, FWRD transcends traditional e-commerce and physical retail with its combination of first-class customer service and an elite roster of designers. Ranging from iconic Maisons de couture to the latest emerging talents, all of the style's leading names are here, shot in ever-evolving, consistently chic, and stylishly striking editorial imagery. For more information, visit www.fwrd.com.
About Rosie Huntington-Whiteley:
Rosie Huntington-Whiteley is a multi-hyphenate achieving consistent success spanning multiple industries, from modelling to entrepreneurship, to fashion, beauty, and business. With over two decades of experience, she has collaborated with the world's leading super-brands, retailers, and influencers, establishing herself as one of the
About REVOLVE Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, REVOLVE delivers an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. A dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands. For more information, visit www.revolve.com.
Media Contact:
Karla Otto
revolveus@karlaotto.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/fwrd-continues-to-gain-market-share-in-luxury-and-expands-fashion-leadership-globally-with-rosie-huntington-whiteley-302635524.html
SOURCE Revolve Group, Inc.
FAQ
What role did Rosie Huntington-Whiteley accept at FWRD (RVLV) on December 8, 2025?
How much did FWRD's gross profit dollars increase in Q3 2025 for RVLV?
How did FWRD's personal shopping program perform through the first nine months of 2025 for RVLV?
Which new luxury brand launches did FWRD highlight in its December 8, 2025 announcement?
What strategic initiatives did FWRD cite as driving growth for RVLV in 2025?
