Revolve Group (RVLV) co-CEO files Form 4 for 10b5-1 share sales
Rhea-AI Filing Summary
Revolve Group, Inc. insider files Form 4 detailing planned share sales. A co-chief executive officer, who is also a director and 10% owner, reported multiple transactions between December 2 and December 4, 2025 involving Class B and Class A common stock held through MMMK Development, Inc.
On each date, shares of Class B common stock were converted into an equal number of Class A common shares at an exercise price of $0, followed by open-market sales of the corresponding Class A shares. Reported weighted-average sale prices ranged from about $25.94 to roughly $27.11 per share, executed in multiple trades within disclosed price ranges.
The filing states that these sales were made under a Rule 10b5-1 trading plan adopted on May 29, 2025. Following the reported derivative transactions, the reporting person continued to indirectly beneficially own 30,704,726 derivative securities tied to Class A common stock through MMMK Development, Inc.
Positive
- None.
Negative
- None.
Insights
Co-CEO and 10% owner executed sizable planned sales via Class B-to-A conversions over three days, modestly reducing high-vote ownership concentration.
The filing shows the Revolve Group, Inc. **co‑chief executive officer**, who is also a **director and 10% owner**, converting and selling shares over
The sales were made under a **Rule 10b5‑1 trading plan** adopted on
Class B shares are convertible into Class A at any time and have no expiration, so these transactions both raise the Class A float and slightly reduce super‑voting Class B holdings. Large, planned sales by a control-level holder can be viewed as an unfavorable ownership signal, even when structured under a 10b5‑1 plan. A useful focus point over the next few quarters is whether similar scheduled conversions and sales continue and how quickly the remaining Class B balance of over 30 million shares, as reported, declines.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 41,563 | $0.00 | -- |
| Conversion | Class A Common Stock | 41,563 | $0.00 | -- |
| Sale | Class A Common Stock | 41,563 | $26.02 | $1.08M |
| Conversion | Class B Common Stock | 114,024 | $0.00 | -- |
| Conversion | Class A Common Stock | 114,024 | $0.00 | -- |
| Sale | Class A Common Stock | 108,140 | $26.65 | $2.88M |
| Sale | Class A Common Stock | 5,884 | $27.11 | $160K |
| Conversion | Class B Common Stock | 23,152 | $0.00 | -- |
| Conversion | Class A Common Stock | 23,152 | $0.00 | -- |
| Sale | Class A Common Stock | 23,152 | $25.94 | $601K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock. The reporting person is a stockholder of MMMK Development, Inc. and has shared voting and dispositive power over the shares held by MMMK Development, Inc. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $25.86 to $26.02, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $26.075 to $27.07, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $27.09 to $27.16, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $25.88 to $26.48, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
