Sabio Launches Creator Television: Transforming Streaming TV with Diverse, Creator-Led Content
Rhea-AI Summary
Sabio Holdings (SABOF) has launched Creator Television (Creator TV), a Free Ad-Supported Television (FAST) channel, partnering with Plex for global distribution. The channel focuses on diverse, creator-led content, featuring notable social media personalities like Uncle Roger and Jenny Lorenzo.
This strategic launch is part of Sabio's global expansion plan, particularly targeting large markets like India. Creator TV aims to bridge social media storytelling with streaming TV, offering Fortune 100 brands unique integration opportunities and connecting them with engaged streaming audiences.
The platform leverages Sabio's data-driven ad solutions and emphasizes increasing representation in the streaming space. Through this initiative, Sabio is working to build a more diverse and inclusive media ecosystem, providing creators from varied backgrounds opportunities to grow their global presence.
Positive
- Strategic expansion into global markets, including India's 1.4 billion population
- Partnership with Plex for international distribution
- Potential for new revenue streams through Fortune 100 brand integrations
- Secured notable content creators with large following (Uncle Roger: 20M followers)
Negative
- None.
Partners with Plex to Globally Distribute Its Creator-Led FAST Channel and Bring Social Video Storytelling to Streaming TV
Creator TV spotlights multi-talented, diverse creators, bridging the gap between social media storytelling and the broader streaming TV landscape. As part of this launch, global streaming media company Plex, will distribute Creator TV internationally.
"We're thrilled to partner with Plex to bring Creator TV to global audiences," said Joe Ochoa, VP of Creator TV. "Creator TV embodies Sabio's larger mission of building a more diverse and inclusive media ecosystem that represents everyone. Together with Plex, we're expanding access to authentic stories, connecting with millions of viewers globally and reshaping what streaming television can offer."
The launch of Creator TV is a pivotal part of Sabio's global expansion strategy into new, large international markets, such as
"Plex is committed to creating a global community of streaming content that people can depend on to easily discover, experience, and share," said Shawn Eldridge, Vice President of Content and Business Development, Plex. "Creator TV will bring our viewers fresh and unique programming that will resonate with diverse audiences worldwide."
Creator TV is redefining television by empowering the next generation of creators from diverse backgrounds. By partnering with Creator TV, these creators can grow their global presence and offer engaged communities a new viewing experience.
"Creator-led TV, or show formats that blend user-generated content with traditional TV narrative techniques, is pushing the boundaries of storytelling," said Charlie Ibarra, Head of Content at Creator TV. "Much like the introduction of music videos and unscripted show formats, creator-led TV has the potential to completely reshape the content landscape."
Leveraging Sabio's data-driven ad solutions, Creator TV will offer Fortune 100 brands unique brand integrations and a role to play in ensuring representation in today's digital landscape and a way to connect with these highly engaged streaming audiences.
Ochoa emphasizes, "We are driven by our mission to increase representation in the streaming space by building programming that better reflects today's world and champions underrepresented voices. As a Filipino American, I understand the importance of amplifying unique stories on the TV screen and how this resonates at deeply personal levels with diverse audiences."
Creator TV launches with a lineup of standout talent from the world of social media. Among its featured creators is Uncle Roger, the comedic sensation known for his sharp and hilarious takes on food culture, who has amassed over 20 million followers worldwide. Joining him is Jenny Lorenzo, a multiple award-winning comedy creator, who brings her unique voice and authentic portrayals of Latin culture to the channel.
Visit sabio.inc to learn more.
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences.
Sabio consists of a proprietary ad-serving technology platform that partners with the world's top ad-supported streaming platforms and apps and App Science™, a non-cookie-based software as a service (SaaS) analytics and insights platform with AI natural language capabilities.
For more information, visit: sabio.inc
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information: Sajid Premji, Chief Financial Officer, investor@sabio.inc, Phone: 1.844.974.2662; Sam Wang, Investor Relations, investor@sabio.inc
View original content:https://www.prnewswire.com/news-releases/sabio-launches-creator-television-transforming-streaming-tv-with-diverse-creator-led-content-302363818.html
SOURCE Sabio Inc.
FAQ
What is Sabio's Creator Television (SABOF) and how does it generate revenue?
How will the Plex partnership impact Sabio's (SABOF) market reach?
Who are the main content creators featured on Sabio's Creator TV?
What is Sabio's (SABOF) strategy for content differentiation in the streaming market?
How does Creator TV fit into Sabio's (SABOF) global expansion strategy?
