HotelREZ and Sabre Renew Decade-Long Technology Partnership

Rhea-AI Summary

Sabre renews technology partnership with HotelREZ to enhance global distribution and revenue generation opportunities for hoteliers.

Positive

• Renewal of technology partnership between Sabre and HotelREZ.
• Utilization of Sabre Hospitality's cutting-edge technology by HotelREZ.
• Enhancement of global distribution and revenue generation for hoteliers.
• Continuation of partnership to empower hoteliers with comprehensive suite of products.
• Access to Sabre's SynXis Platform and distribution technology for HotelREZ customers.
• Collaboration to maximize revenue and operational efficiency for hoteliers.

Negative

• None.

Market Research Analyst

The extension of the partnership between Sabre Corporation and HotelREZ can be seen as a strategic move aimed at strengthening their positions in the competitive travel technology market. From a market research perspective, the alliance is likely to provide both firms with a competitive edge by combining Sabre's advanced technology solutions with HotelREZ's expansive network of independent hotels.

This collaboration could potentially increase market share for both entities by enhancing the visibility and distribution of HotelREZ's properties through Sabre's Global Distribution System. The use of Sabre's SynXis Booking Engine and Channel Connect may also streamline booking processes and improve revenue management for participating hotels. This is significant considering the increasing reliance on technology for hotel bookings and the importance of a seamless user experience in converting bookings.

For stakeholders, the benefits include potentially higher occupancy rates and revenue due to improved distribution and booking systems. However, it is important to monitor the execution of this partnership and the actual impact on hotel performance metrics over time.

Technology Analyst

Sabre's SynXis Platform is central to this partnership, offering a robust technology framework that enables hotels to manage rates and inventory across a wide array of online channels. The emphasis on technology in the hospitality sector is growing, as properties seek to differentiate themselves through unique guest experiences and efficient operations.

From a technology standpoint, the integration of Sabre's solutions into HotelREZ's service offering is poised to enhance operational efficiency and data analytics capabilities for their hotel customers. The potential for improved yield management and personalized guest experiences through advanced technology could lead to increased customer loyalty and a stronger brand proposition for HotelREZ's clientele.

It is essential to evaluate the scalability and reliability of these technology solutions as they are deployed across HotelREZ's network. The long-term success of the partnership will depend on continuous innovation and the ability to adapt to changing market demands.

Financial Analyst

The partnership renewal between Sabre and HotelREZ is likely to have financial implications for both companies. For Sabre, the continued relationship with HotelREZ ensures a steady stream of revenue from a large and growing client base, which is positive for investor confidence and the company's financial stability.

On the other hand, HotelREZ stands to gain from improved distribution and potentially higher margins through more efficient bookings and upselling opportunities provided by Sabre's technology. This could lead to an improved bottom line for HotelREZ and its hotel customers.

Investors should keep an eye on Sabre's future financial reports for indicators of the partnership's success, such as increases in revenue from the hospitality segment or gains in market share. Additionally, it would be prudent to consider the costs associated with the technology integration and whether they are offset by the anticipated revenue growth.

SOUTHLAKE, Texas, March 26, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, announced the renewal of the longstanding technology partnership between HotelREZ, one of the world's largest and fastest growing hotel representation companies, dedicated to connecting independent properties with bookers worldwide, and Sabre Hospitality. This renewal reaffirms HotelREZ and Sabre's mutual commitment to leveraging both companies' strengths, combining Sabre Hospitality's cutting-edge technology with HotelREZ's unparalleled representation services.

The agreement marks the continuation of the partnership, utilizing Sabre Hospitality's comprehensive suite of products, including Sabre Global Distribution System (GDS), SynXis Booking Engine, and Channel Connect, to enhance HotelREZ's extensive range of hospitality solutions across more than 2500 customers. Both companies' broad portfolio of hospitality solutions empower hoteliers to create and deliver a unique and differentiating guest experience based on their specific brand.

"It's essential to deliver both exceptional technology to our hotel customers to enhance revenue generation opportunities for their properties, whilst optimizing their use and potential through global representation and demand generation," said Mark Lewis, CEO and founder of HotelREZ. "Sabre's advanced technology and customer-centric approach aligns seamlessly with HotelREZ's vision and roadmap solidifying our collaborative partnership."

By leveraging Sabre's technology solutions, HotelREZ customers will benefit from Sabre Hospitality's SynXis Platform and distribution technology to promote their content to hundreds of thousands of travel agents globally. In addition, HotelREZ customers will have access to Sabre's SynXis Booking Engine, which offers a simple booking process to help hotels convert shoppers into guests while maintaining full control of their customer relationships and upselling with merchandising. This collaboration provides hoteliers with solutions that enable them to maximize revenue and operate more efficiently. 

"Global hospitality providers, such as HotelREZ, require access to robust technology solutions coupled with an expansive network of distribution channels to effectively reach customers and drive conversions," said Frank Trampert, senior vice president, global managing director, Sabre Hospitality. "At Sabre, distribution has been at the core of our operations, and our solutions are widely recognized and respected in the industry. As we continue to invest in our systems and innovate on our solutions platform, we are confident that our longstanding and successful partnership with HotelREZ as their technology partner and their exceptional approach to distribution, will continue to drive revenue growth for partner hotels worldwide."

Enhancing HotelREZ's own connectivity and other solutions, the SynXis Platform empowers hotels to distribute their rates and inventory across more than 600 online channels globally. Built on flexible, reliable technology, it allows hotels to control their brand experience and deliver an excellent user experience, converting shoppers into guests. 

About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfillment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

About HotelREZ 
HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world's leading and fastest growing hotel representation companies, dedicated to connecting independent properties with bookers worldwide. 

HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services.  HotelREZ® supports more than 2,500 independent hotels, apartments and hotel groups in over 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.

HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world's only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers The Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.

SABR-F

Sabre Contacts:

Media
Kristin Hays
Kristin.hays@sabre.com

Heidi Castle
heidi.castle@sabre.com

Investors
Brian Roberts
sabre.investorrelations@sabre.com

View original content:https://www.prnewswire.com/news-releases/hotelrez-and-sabre-renew-decade-long-technology-partnership-302099551.html

SOURCE Sabre Corporation

What is the recent announcement by Sabre regarding a technology partnership?

Sabre announced the renewal of the technology partnership with HotelREZ.

How many customers will benefit from the partnership between HotelREZ and Sabre Hospitality?

The partnership will benefit more than 2500 customers.

What technology solutions will HotelREZ customers have access to through Sabre Hospitality?

HotelREZ customers will have access to Sabre Hospitality's SynXis Platform and distribution technology.

How many online channels can hotels distribute their rates and inventory across using the SynXis Platform?

Hotels can distribute their rates and inventory across more than 600 online channels globally using the SynXis Platform.

Who emphasized the importance of delivering exceptional technology to hotel customers in the announcement?

Mark Lewis, CEO and founder of HotelREZ, emphasized the importance of delivering exceptional technology to hotel customers.