Kenya Airways Partners with Sabre to Enhance Customer Experience through Upgrade to Modern Retailing Platform
Kenya Airways will replace its legacy core systems with Sabre’s Mosaic-based retailing platform to support personalised, modern airline commerce.
Rhea-AI Summary
Sabre (SABR) has been selected by Kenya Airways to implement a new modern retailing platform across the airline's core commercial operations.
The Sabre-powered system will replace Kenya Airways' more than two-decade-old platform and become the backbone for reservations, ticketing, inventory management and airport check-in. The upgrade is intended to support personalised, offer-and-order-based retailing on Sabre Mosaic®, improve operational efficiency and enable smoother digital and mobile booking, faster check-in and enhanced disruption rebooking. Kenya Airways will also adopt Sabre Mosaic® Offer Optimisation to add dynamic pricing and continuous learning capabilities.
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Previous Partnership Reports
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WestJet extended Sabre technology partnership covering reservations, ticketing, check-in and ancillary services
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World Travel expanded SabreMosaic adoption across its remaining business operations
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
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New platform will modernise reservations, ticketing and check-in, and advance the airline's move to personalised, offer-and-order-based retailing on Sabre Mosaic ®
The new platform is a major milestone in Kenya Airways' digital transformation. It will provide the technology foundation needed to modernise the airline's retailing capabilities, improve operational efficiency and deliver more personalized and seamless customer experiences. It is a deliberate, forward-looking investment in the airline's long-term commercial and digital capability.
For customers, this technology upgrade will enable a more personalised and flexible booking experience, with tailored fare and ancillary options, greater choice in how they bundle their journey, smoother digital and mobile booking, and faster airport check-in. It will also strengthen how the airline supports customers when plans change, with faster, more intuitive self-service tools and improved real-time rebooking during flight disruptions. Members of the airline's Asante Rewards programme can also expect an upgraded experience under the new platform.
"This partnership marks an important step in Kenya Airways' retailing transformation. Sabre gives us a modern, flexible foundation to move toward personalised, offer-and-order-based retailing, built for the future and for how our customers want to book and travel today," said Julius Thairu, Chief Commercial and Customer Officer, Kenya Airways.
The move supports Kenya Airways' broader commercial evolution – bringing shopping, booking, servicing, and fulfilment together in a single customer-centric record – and aligning the carrier with standards shaping the global airline industry, including IATA's New Distribution Capability (NDC). Sabre's open, modular technology allows Kenya Airways to modernise in stages and unlock value incrementally as it makes sense for the business. As part of this evolution, Kenya Airways will adopt Sabre Mosaic® Offer Optimisation, introducing continuous learning and dynamic pricing capabilities to help the airline better match traveller demand and deliver more personalised offers.
"I'm incredibly proud that Kenya Airways has chosen Sabre as its strategic technology partner as it upgrades its core systems and advances toward the next generation of travel retailing. Having spent time with the team, I've been impressed by their ambition to transform the airline and continually improve the service they provide to travellers. This decision reflects growing confidence in modular technology that enables carriers to unlock value today while building toward an offer- and- order future," said Niklas Andréen, Chief Commercial Officer, Airline Technology, Sabre.
About Kenya Airways
Kenya Airways, a member of the SkyTeam Alliance, is a leading African airline flying to 42 destinations worldwide, 35 of which are in
About Sabre
Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world's largest travel data clouds. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfil travel worldwide. Sabre is built on an open, modular, cloud-native architecture and serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalised experiences.
For more information, visit www.sabre.com.
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FAQ
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How will the new Sabre platform change the booking and travel experience for Kenya Airways customers?
The upgrade is expected to enable a more personalised and flexible booking experience with tailored fares and ancillary options, more choice in how trips are bundled, smoother digital and mobile booking, and faster airport check-in. It is also designed to improve support when plans change through faster, more intuitive self-service tools and better real-time rebooking during flight disruptions. Members of the Asante Rewards programme are expected to see an upgraded experience as well.
What role does Sabre Mosaic® Offer Optimisation play in Kenya Airways’ transformation?
As part of the new platform, Kenya Airways will adopt Sabre Mosaic® Offer Optimisation, which introduces continuous learning and dynamic pricing capabilities. This is intended to help the airline better match traveller demand and deliver more personalised offers as it moves toward offer-and-order-based retailing aligned with industry standards such as IATA’s New Distribution Capability (NDC).
How does Sabre’s technology support a phased modernisation for Kenya Airways?
Sabre’s technology is described as open, modular and cloud-native, allowing Kenya Airways to modernise in stages and unlock value incrementally. This approach is meant to let the airline upgrade its core systems and retailing capabilities over time while aligning shopping, booking, servicing and fulfilment in a single customer-centric record.