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Kerzner International renews long-standing agreement with Sabre Hospitality to strengthen its commerce solutions within the SynXis® Booking Engine

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Sabre (NASDAQ: SABR) has renewed its agreement with Kerzner International, enhancing their distribution capabilities through the SynXis platform. The partnership enables Kerzner to offer ancillaries alongside room reservations using the SynXis Booking Engine across their 23 global properties.

Kerzner will continue distributing hotel content through Sabre Hospitality's Global Distribution System network. The SynXis Central Reservation System (CRS) facilitates consistent distribution across multiple channels, including OTAs, GDSs, booking engines, and call centers.

Notable results include Kerzner's 97% transaction growth from 2022 to 2024 through SynXis CRS. Hotels using SynXis Retailing earned an average of $300 in additional spend per booking, with top properties projected to exceed $1 million in non-room revenue annually.

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Positive

  • 97% transaction growth achieved from 2022 to 2024 through SynXis CRS
  • Hotels using SynXis Retailing average $300 additional revenue per booking
  • Top properties projected to exceed $1M in annual non-room revenue
  • Expansion of revenue streams through ancillary offerings

Negative

  • None.

Insights

Sabre's renewal with Kerzner strengthens recurring revenue streams and validates its retailing strategy with impressive performance metrics from a luxury client.

This renewal between Sabre Hospitality and Kerzner International represents meaningful validation for Sabre's SynXis platform strategy. While contract financial terms weren't disclosed, the performance metrics shared are particularly noteworthy for investors tracking Sabre's hospitality division growth.

The 97% transaction growth Kerzner experienced through SynXis CRS from 2022-2024 demonstrates strong platform adoption and increased utilization depth - critical for Sabre's transaction-based revenue model. More significantly, the $300 average additional spend per booking through SynXis Retailing highlights successful monetization of Sabre's ancillary merchandising capabilities.

This renewal builds on Sabre's established $1 million+ annual non-room revenue projection for top properties using its platform. For context, this represents substantial incremental revenue potential across Kerzner's 23 luxury properties spanning multiple continents - properties that command premium pricing and attract high-spending travelers.

The strategic timing is notable as hospitality companies increasingly seek technology partners who can help unlock new revenue streams beyond room bookings. By securing this renewal with an ultra-luxury operator like Kerzner, Sabre demonstrates competitive strength in the high-value segment where technology ROI is scrutinized intensely.

This agreement reinforces Sabre's recurring revenue foundation while showcasing the commercial success of its retailing strategy - exactly the proof points investors look for in travel tech stocks still recovering from pandemic disruption.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SOUTHLAKE, Texas and DUBAI, United Arab Emirates, April 17, 2025 /PRNewswire/ -- Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR) a leading global travel technology company, has announced a renewal agreement with Kerzner International, optimizing its distribution with retailing capabilities through Sabre's SynXis platform. By leveraging the SynXis Booking Engine, Kerzner will be offering ancillaries alongside room reservations. Additionally, Kerzner has renewed its agreement to distribute hotel content through Sabre Hospitality's Global Distribution System network. 

Kerzner is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and hospitality experiences and has a total of 23 properties located globally across Dubai, Sanya, Cape Town, Malaysia, Rwanda, Greece, Mauritius, Mexico, Maldives, Morocco, USA and Montenegro. As a long-time Sabre Hospitality customer, Kerzner's expertise in the Middle East alongside Sabre's SynXis platform has helped provide suppliers and distributors increased access, personalization, and revenue opportunities.

"Sabre is a trusted provider for all of our distribution needs, and we are excited to roll out retailing across the portfolio in the coming months ahead within SynXis Booking Engine to help us increase new revenue streams previously untapped," said Sandrine Bittencourt, Director Global Distribution, Kerzner International.

The SynXis Central Reservation System (SynXis CRS) helps hoteliers achieve consistent distribution across channels including online travel agencies (OTAs), global distribution systems (GDSs), booking engines, and call centers at a corporate or property level. The technology also provides a single interface to facilitate decisions across stakeholders and maintain advanced controls across preferred distribution channels. SynXis Retailing empowers hotels to sell experiences, goods, policies, and services with or without a room reservation.

"We are supporting a foundation for growth through our distribution and retailing solutions that help hotels generate revenue today while also equipping them to excel in the future travel ecosystem," said Frank Trampert, Senior Vice President & Global Managing Director Commercial, Sabre Hospitality. "Hotels using SynXis Retailing earned an average of $300 in additional spend per booking, with top-performing properties projected to exceed $1 million in non-room revenue annually. Kerzner saw an increase of nearly 97 percent in transaction growth from 2022 to 2024 through its use of the SynXis CRS and custom technology usage through Sabre Hospitality's platform."

About Sabre Corporation   
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.

About Kerzner
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and hospitality experiences. Kerzner's flagship brand Atlantis includes Atlantis, The Palm and Atlantis, The Royal Resort & Residences, both in Dubai, as well as Atlantis, Sanya Hainan in China. Under the One&Only brand, Kerzner manages some of the most top-rated ultra-luxury resorts in the world, located in Greece, Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda, Malaysia and USA. Kerzner's newest hospitality brand is SIRO, the ultimate hotel for an active lifestyle. The first SIRO is open at SIRO One Za'abeel in Dubai, with additional hotels announced in Montenegro, Saudi Arabia and Mexico. Rare Finds, a collection of resorts that celebrates the essence of a place and authentic, soulful experiences, launched in February 2023 with the re-opening of Bab Al Shams in Dubai. For more information on our brands, please visit: atlantis.com, oneandonlyresorts.comsirohotels.com, www.rarefindsresorts.com and mazaganbeachresort.com.

SABR-F

Media Contacts:

Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com

Chandra Moyse
Chandra.moyse@sabre.com

Investors
Brian Evans
sabre.investorrelations@sabre.com

Kerzner
media@kerzner.com

Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE)

 

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SOURCE Sabre Corporation

FAQ

What is the impact of Kerzner's renewal with Sabre (SABR) on their distribution capabilities?

The renewal enables Kerzner to enhance their distribution through SynXis platform, offering ancillaries alongside room reservations and accessing Sabre's Global Distribution System network.

How much transaction growth did Kerzner achieve using Sabre's SynXis CRS from 2022 to 2024?

Kerzner experienced a 97% increase in transaction growth from 2022 to 2024 through SynXis CRS and custom technology usage.

What is the average additional revenue generated by hotels using SABR's SynXis Retailing?

Hotels using SynXis Retailing earned an average of $300 in additional spend per booking, with top properties projected to exceed $1M in non-room revenue annually.

How many properties does Kerzner International operate globally in partnership with SABR?

Kerzner International operates 23 properties globally across locations including Dubai, Sanya, Cape Town, Malaysia, Rwanda, Greece, Mauritius, Mexico, Maldives, Morocco, USA and Montenegro.