Thai Airways expands technology agreement with Sabre by adopting advanced fare management solutions

Rhea-AI Summary

Thai Airways has expanded its technology partnership with Sabre (NASDAQ: SABR) by adopting Sabre's advanced Fares Manager and Fares Optimizer solutions. This expansion builds upon their existing distribution agreement and aims to enhance Thai Airways' pricing capabilities and revenue opportunities.

The implementation will enable Thai Airways to streamline fares management processes, monitor competitor activities, and quickly adjust pricing strategies. The airline will leverage these solutions to automate benchmarking, optimize fare structures, and make data-driven pricing decisions. This comes as Thai Airways expands its operations with new widebody aircraft, increased flight frequencies, and new routes to destinations including Oslo and Milan.

Positive

• Expansion of existing technology partnership indicates strong business relationship
• Implementation of advanced fare management solutions could lead to revenue optimization
• Thai Airways' operational expansion with new routes and increased frequencies suggests growth

Negative

• None.

News Market Reaction

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+0.27% News Effect

On the day this news was published, SABR gained 0.27%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

SINGAPORE and BANGKOK, Dec. 9, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an expansion of its longstanding relationship with Thai Airways. The national carrier of Thailand has selected Sabre's advanced Fares Manager and Fares Optimizer solutions to enhance its pricing capabilities and drive incremental revenue opportunities.

This agreement further strengthens the alliance between Sabre and Thai Airways, which already includes a long-term distribution agreement. By adopting Sabre Fares Manager together with Fares Optimizer, Thai Airways is poised to streamline its fares management processes, respond more effectively to market dynamics, enhance analyst productivity, and optimize pricing strategies to maintain a competitive edge.

"Thai Airways is committed to delivering the best value to our passengers while ensuring we maintain our competitive positioning in the market," said Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways. "By using Sabre's advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities. This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers."

Sabre's Fares Manager and Fares Optimizer empower airlines to proactively manage their fares, analyze market trends, and make data-driven pricing decisions with speed and precision. By automating benchmarking and optimizing fare structures, Sabre's solutions help airlines enhance analyst productivity, refine pricing strategies, and ultimately boost profitability. Thai Airways recently added new widebody aircraft to its fleet, as well as increasing frequencies on popular flights, adding new routes, and reestablishing international routes, including to Oslo and Milan.

"Airlines today face unprecedented challenges in managing the sheer volume and frequency of fare changes," said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. "Our Fares Manager and Fares Optimizer solutions are designed to address these challenges by providing integrated end-to-end automation and intelligence. We are thrilled to deepen our alliance with Thai Airways and support their continued success in an increasingly complex and competitive marketplace."

About Sabre Corporation   
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. 

About Thai Airways
Thai Airways International Public Company Limited (THAI) is a public company registered in The Securities Exchange of Thailand since 1991 with the Ministry of Finance as a dominant shareholder of more than 50%. THAI operates an airline business that transports passengers, goods, parcels, and post through air transportation via Thai's major cities to primary cities around the world. From schedule flights to charter flights and through its alliances, THAI operates through Suvarnabhumi Airport as its main hub for all flight routes. As Thailand's national airline, it aims to be "The First Choice Carrier with touches of THAI," representing its focus on building shared value while concentrating on customer satisfaction.

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Media Contacts

Kristin Hays
Kristin.hays@sabre.com

Chandra Moyse
Chandra.moyse@sabre.com

Investors

Brian Evans
sabre.investorrelations@sabre.com

 

 

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SOURCE Sabre Corporation

FAQ

What new technology solutions did Thai Airways adopt from Sabre (SABR) in December 2024?

Thai Airways adopted Sabre's Fares Manager and Fares Optimizer solutions to enhance its pricing capabilities and drive incremental revenue opportunities.

How will Sabre's (SABR) fare management solutions benefit Thai Airways?

The solutions will help Thai Airways streamline fares management, monitor competitor activities, make data-driven pricing decisions, enhance analyst productivity, and optimize pricing strategies.

What routes is Thai Airways adding following the Sabre (SABR) technology implementation?

Thai Airways is reestablishing international routes to Oslo and Milan, while also increasing frequencies on popular flights and adding new routes.