BibleStudyTools.com Study Finds Young Adults Are the Largest Group Reading the Bible Online

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Salem Media (OTCQX: SALM) reported new analytics from BibleStudyTools.com showing that adults aged 25–34 are the largest age group reading Scripture on the site, and that nearly 40% of readers are under 35. Over 80% of young adults access Scripture via mobile devices, and frequently use translations and classic commentaries, indicating interest in deeper Bible study.

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CAMARILLO, Calif., Aug. 26, 2026 (GLOBE NEWSWIRE) -- Salem Media, Inc. (OTCQX: SALM) today released new findings from BibleStudyTools.com, the largest free online Bible study resource and part of Salem Web Network. The data shows that young adults remain the most active generation reading Scripture online, countering a widely held assumption that they are disengaging from the Bible.

Using first-party analytics from millions of readers, the Young Adults and the Bible study found that adults ages 25 to 34 are the single largest age group using BibleStudyTools.com, a position they have held for years. Nearly four in ten of the site's readers are under the age of 35.

The data also revealed a notable shift in what young adults are searching for, with the most-visited topics pointing to a generation increasingly turning to Scripture in seasons of difficulty rather than only in moments of celebration.

“What stands out in this visitor data is not simply that young adults are coming to the Bible online, but how they are engaging with it on a deeper level,” said David Bingham, Senior Vice President at Salem Media. “They are turning to Scripture for answers to difficult questions and making use of study resources along the way. That gives us a meaningful picture of a generation that is not walking away from God’s Word but seeking to understand it in the context of everyday life. They are hungry for biblical knowledge.”

How young adults read is just as notable. More than eight in ten young adults access Scripture from a mobile device, reflecting a broader shift toward reading the Bible in the ordinary moments of a busy day. The study found that tools like translations and classic commentaries such as Matthew Henry’s now rank among the most-visited resources for this age group, suggesting a growing appetite for deeper understanding and biblical wisdom rather than quick reference alone.

The complete analysis, including the full generational breakdown and the changing list of most-searched topics, is available on BibleStudyTools.com: 82% of Young Adults Read the Bible on Their Phones – Here's What They Look Up Most

About BibleStudyTools.com
BibleStudyTools.com is the largest free online destination for Bible study, helping Christians of every age and stage read, study, understand, and apply Scripture. The site offers the Bible in more than 30 translations and languages, alongside commentaries, dictionaries, concordances, lexicons, devotionals, reading plans, and Bible study articles. A part of Salem Web Network, BibleStudyTools.com serves millions of readers each month across web and mobile. Learn more at www.biblestudytools.com.

About Salem Media
Salem Media is America’s premier multimedia company specializing in Christian and conservative content. Through its national radio network, digital platforms, and publishing brands, Salem reaches millions daily with powerful content that drives the national conversation. Learn more at salemmedia.com.

Company Contact:
Publicity@salemmedia.com

FAQ

What did Salem Media's 2026 BibleStudyTools.com study reveal about young adults and the Bible (SALM)?

The study shows young adults are the most active age group reading Scripture on BibleStudyTools.com. According to Salem Media, adults aged 25–34 are the single largest age cohort, and nearly four in ten site readers are under 35, challenging assumptions of generational disengagement.

Which age group is most active on BibleStudyTools.com according to Salem Media's 2026 study (SALM)?

Adults aged 25–34 are the most active age group on BibleStudyTools.com. According to Salem Media, this cohort has held the top position for years, and nearly 40% of total readers are under age 35, highlighting strong online Bible engagement among younger adults.

How do young adults most often access Scripture on BibleStudyTools.com, according to Salem Media (SALM)?

Young adults overwhelmingly access Scripture via mobile devices. According to Salem Media, more than eight in ten young adults read the Bible on their phones, reflecting a shift toward engaging Scripture in ordinary daily moments rather than only in traditional, set-apart study times.

What types of Bible resources are young adults using most on BibleStudyTools.com (SALM)?

Young adults frequently use translations and classic commentaries on BibleStudyTools.com. According to Salem Media, tools like Matthew Henry’s commentary now rank among the most-visited resources, suggesting a growing appetite for deeper understanding and biblical wisdom beyond quick reference reading alone.

Where can investors and readers find Salem Media's full 'Young Adults and the Bible' online study (SALM)?

The full study is available on BibleStudyTools.com. According to Salem Media, the complete analysis includes a generational breakdown and changing most-searched topics, and can be accessed under the title “82% of Young Adults Read the Bible on Their Phones – Here's What They Look Up Most.”